Singapore will be the location of Edition’s first hotel in South-east Asia, with an opening already set in the fall of 2023.
Located in the heart of the Orchard district, the new-build will have 204 rooms, five restaurant and bar venues, a rooftop pool, spa, and fitness centre, as well as 600m² of indoor and outdoor meeting space for events.
When asked what the industry can expect from The Singapore EDITION given that the hotel market is quite mature, its general manager, Ranim Ben Romdhane, told TTG Asia on the sidelines of ILTM Asia Pacific that the hotel’s objective is to connect with community, and there will be a lot of “design elements”, as well as “a lot of effort will be put into the lighting, styling, botanicals and scent”.
“The Singapore EDITION will blend into Singapore’s (landscape). There will be a lot of greenery, and a beautiful outdoor space which is directly connected to the banquet facilities,” added Josh A Fluhr, senior vice president & managing director, Edition.
The Singapore EDITION will have everything expected from a luxury hotel concierge, but Fluhr indicated there will also be “physical spaces – such as the pool deck, courtyard, and nightlife experience – that will be unique to the market”. On the sustainability front, the Singapore EDITION will have its own water-harvesting plant supporting botanicals throughout the building.
Both Ben Romdhane and Fluhr also pointed out that the F&B experience The Singapore EDITION will be one to watch.
Fluhr revealed: “We’ve always focused on partnering with experts in their respective disciplines, whether that was with lighting or music or F&B. We’re going to have a world-class chef-partner (at The Singapore EDITION), but we can’t announce that as yet.”
“Luxury can be a little intimidating, but we plan to create an environment to help guests feel like they belong – approachable luxury is what I call it. We’re not so contrived, and will have a much more personable interaction with the guests. We will still greet people at the door, but we’re doing it our way, which doesn’t feel as overwhelming,” Fluhr remarked.
The Edition brand is also set for expansion in Asia-Pacific, with one opening in Japan’s Tokyo and two more in China.
Fluhr said: “We plan to double (the portfolio) and get to 30 properties by 2027. I’ve got 17 hotels I’m working on right now.”
