Artyzen Hospitality Group (AHG) is gearing up to launch two flagship luxury lifestyle hotels in Shanghai and Singapore in October this year.

Artyzen Singapore – the first in the city-state – and Artyzen NEW BUND 31 Shanghai are the latest additions to AHG’s existing portfolio of 13 projects in operation, including its serviced apartments and residences.

Inspired by Singapore’s culture, colours and flavours, Artyzen Singapore in the Orchard district will offer 142 rooms and suites, complete with balconies, ceiling fans, and baths. Its roof garden doubles up as a social destination where guests can dip in the 25-metre cantilevered infinity pool and enjoy signature drinks in the sunken lounge.

Meanwhile, Artyzen NEW BUND 31 Shanghai, adjacent to the performing art centre of NEW BUND 31, will offer 202 keys. One of its unique selling points will be Shanghai Modern on the fifth floor, which will offer a creative interpretation of Chinese cuisine and Asian flavoured tapas.

Earlier in the year in China, two new Artyzen Habitat – an AHG brand – hotels also opened in Suzhou and Shanghai in March 2023 and May 2023 respectively. Another two properties are scheduled to open in Chongqing and Zhuhai in 4Q2023 and 1Q2024 respectively.

According to AHG’s senior vice president, Peter Wynne, what sets the group apart is its ability to serve authentic experiences and understand guests’ needs.

He told TTG Asia: “I am very much in favour of the smaller, individual hotel brands with personality, instead of vanilla brands that keep repeating the same things. They got all of your data and history, but you still don’t get an authentic experience.”

These differentiating factors allow the group’s portfolio to be well-positioned to cater to current hospitality trends of health and wellness, including eating well and eating local.

Whether it is arranging for a t’ai chi master for a workout session or providing culinary fare that reflects local flavours for hotel guests during their stay, Artyzen’s guest experiences aim to keep cultural immersion and exploration at its core.

Wynne further opined that the group’s strength lies in its ability to be nimble and provide customisation due to its smaller scale.

“We are a small player, not one of the big guys that is overrun with corporate policies and standards. (For us), it is more about that individual guest experience and attention to details… the experience you get is highly personalised.”

The 10-year-old company plans to continue its expansion strategy with at least five more hotels over the next 10 years.

Wynne reckoned: “I would really like to see an Artyzen hotel in a key European city, be it in London or Lisbon, as it would fit very well in such cities that have a strong culture, community and history.”