TTG Asia
Asia/Singapore Friday, 3rd April 2026
Page 360

La Vie Hotels & Resorts welcomes new cluster GM, Sri Lanka

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Kristofer Quadros has been named cluster general manager, Sri Lanka, of La Vie Hotels & Resorts.

In his new role, Quadros will be responsible for managing the strategic performance and operations of Radisson Hotel Colombo, Radisson Blu Resort Galle and Radisson Hotel Kandy.

With more than 25 years of management experience across the globe including Maldives, Dubai and Indonesia, he was most recently general manager of Park Hyatt Maldives Hadahaa.

Competition brings to light exciting Hong Kong tours

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Philippines, Austria strengthen tourism ties

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Kata Group implements a facelift with Beyond Series

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Big concerts, big lessons: how hotels can win over music fans

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Singapore’s music scene is booming! With chart-topping artists drawing in record-breaking crowds, the city is becoming a magnet for music fans across South-east Asia. This surge in concertgoers presents a golden opportunity for hotels to transform themselves into more than just a place to sleep. By creating immersive experiences that cater directly to the concert buzz, hotels can not only fill rooms but also turn these temporary guests into lifelong fans of their brand.

Coldplay’s six sold-out shows in January at Singapore’s National Stadium was the first major music event of 2024, drawing thousands of fans across the region. The concert series is the start of what is expected to be an incredibly strong year for international arrivals to Singapore. International arrivals in January 2024 were 1.44 million people, a 54.2 per cent increase from last January (0.93 million); however, it is still down from the pre-pandemic high in January 2020 by 14.79 per cent (1.69 million).

While Coldplay set records for the number of tickets sold in a single day and was the first to play six nights at the National Stadium, Taylor Swift’s sold-out shows in March took the city-state by storm, as 22 million people vied for the 300,000 available tickets.

These performances are massive opportunities for hotels to shine, as the occupancy rates reached 72.8 per cent during the Coldplay performance dates and 88.7 per cent during Taylor Swift’s Eras Tour, the highest level since mid-June 2023. When musical events come to Singapore, it is not only the fans that benefit but the entire hospitality sector.

With more A-list artists, including Bruno Mars, scheduled to come in 2024, hotels and restaurants cannot be passive in their approach but must capitalise on the opportunity to create unique experiences, special packages, or collaborations.

Creating experiences that resonate with music fans
Hotels should curate immersive branded hotel rooms that stream the performer’s music and have specialised lighting, wall art, pillows, throws, amenities, and other items unique to the event and transportation to the venue. Ideally, this would also include tickets to the concert, access to exclusive events, meet-and-greets, backstage tours, or the ability to listen to new musical tracks before public release.

Outside of the guestroom, hotels need to create specialised events and spaces throughout the property. The lobby should offer themed drinks, including non-alcoholic and alcoholic versions named to either the tour or popular tracks, and merchandise tables with posters, shirts, and albums. The restaurant should have specials catering to the fans and the dietary restrictions of those flying in for the event.

The pool should include themed pool towels and music; the bar should include either a cover band or karaoke; the spa should have packages including glittery nail polish for younger fans and themed manicures for everyone else. The hotel must create the feeling that the musical event is happening at their hotel at every turn.

Go beyond the hotel room
Off-property, the hotel should partner with other companies to create unique experiences, as the guest spending outside of the price of the concert ranges between four to five times what they paid for the ticket; there are ample opportunities for shared revenue partnerships.

Hotels could work with Universal Studios Singapore to provide Universal Express and branded event merchandise and get up and close with the animals at the Singapore Zoo; themed night safaris or aquarium tickets can increase sales, bring together like-minded individuals in town for the performance, and create a lasting memorable experience.

Capitalising on the significant music events playing in Singapore can boost the hotel’s bottom line and create lifelong memories that the guest will look to recreate when their favourite musician plays on the subsequent tour. It is not enough to only increase the room prices to match demand; it must include value-added products, services, and even bespoke packages they could only get if they stay at the property.

Crafting different levels of packages and external partners that can be easily modified for the specific group or performer will ensure that hotels can launch the package immediately when a particular tour is announced. Hotels must diversify their packages and rooms to become the ideal location for those flying in for the event.

AirAsia X launches direct services to Kazakhstan

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AirAsia X has commenced its Kuala Lumpur-Kazakhstan service, offering four-times-weekly flights between both destinations.

Ministry of Tourism, Arts and Culture’s Yasmeen Yasim welcomes passengers from AirAsia X’s Kazakhstan flight

The new direct service is operated on an Airbus A330-300 with a seating capacity of 285, and departs every Tuesday, Thursday, Saturday, and Sunday.

Families enjoy free perks to explore Australia’s Queensland

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Hong Kong’s textile heritage museum celebrates anniversary with Factory of Tomorrow

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Myanmar recovery still a long way

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Indian hospitality players commit to sustainable practices

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More and more Indian hospitality players are waking up to the idea of integrating sustainable practices into their daily operations.

A recent report by advisory firm KPMG in India titled Sustainability in Tourism: Reimagining India’s Sustainable Tourism Evolution highlighted that the sustainable tourism market in India was valued at US$26.01 million in 2022 and is projected to reach US$151.88 million by 2032, with a rapid CAGR of 19.3 per cent from 2022 to 2032.

Indian hospitality players are taking up the challenge of implementing sustainable practices into their operations

The Federation of Hotels and Restaurant Associations of India (FHRAI), earlier this month partnered with the Sustainable Hospitality Alliance to work on joint projects and share knowledge, leveraging each other’s tools and programmes to promote best practices within India’s hospitality sector.

“This collaboration demonstrates our strong commitment to reducing our environmental impact while optimising our beneficial influence on the communities we serve,” said FHRAI president Pradeep Shetty.

As per the KPMG in India report, innovative and eco-friendly accommodations, such as solar-powered hotels, bamboo cottages, and zero-waste guesthouses, will become the norm rather than the exception in the country.

“All our produce is 100 per cent organic and comes from our farms, which include leafy greens, vegetables, fruits, and herbs. We grow our own green salad leaves using hydroponic farming, which involves growing plants without soil, using water-based mineral nutrient solutions. Our hotels use solar energy for heating hot water, and 80 per cent of our lighting fixtures are energy-conserving LED. We are converting our fleet of vehicles to hybrid to reduce our dependence on fossil fuels. Our goal is to be paperless in most of our key departments and to introduce an e-ordering and billing system,” shared Kush Kapoor, CEO, Roseate Hotels & Resorts.

“We prioritise eco-friendly materials in the construction and maintenance of our luxury tents. This includes using recycled and biodegradable materials wherever possible, as well as reducing energy and water consumption through efficient systems and practices. Additionally, we actively engage with local communities to ensure that our operations have a positive impact on their livelihoods and cultural heritage. We source local produce and employ local staff, providing economic opportunities and fostering a sense of pride and ownership among community members,” said Bhavik Sheth, COO, Evoke Experiences – the company operates glamping sites across India.

However, implementing sustainable practices is challenging for Indian hospitality players.

Kapoor noted the need for upfront investments into technology, infrastructure, and materials, which can strain financial resources.

“Additionally, training staff to embrace and execute these new practices effectively demands time and resources,” he added.

Sheth said the need to balance environmental conservation with the luxury experience that guests expect required “careful planning and innovation”.

He added: “Operating in remote and culturally-rich areas also presents logistical challenges in terms of waste management, transportation, and access to resources.”

However, Indian hotels remain positive about adhering to sustainable tourism practices. “The long-term benefits of sustainability, both in terms of cost savings and environmental impact, make it a worthwhile endeavour for any forward-thinking hotelier,” concluded Kapoor.