Singapore’s two cruise terminals will be consolidated in the coming years, with a move planned for the long-established Singapore Cruise Centre so as to make way for the Greater Southern Waterfront development.
Singapore’s other cruise terminal is the Marina Bay Cruise Centre, which opened in 2012 to service the new generation of larger and taller cruise ships.
Singapore Cruise Centre (pictured) in the HarbourFront district will move and be consolidated with the city-state’s other cruise terminal to form a single cruise hub
According to a report by national broadsheet, The Straits Times, with information from Urban Redevelopment Authority’s chief executive Lim Eng Hwee, the port move would come with “a lot of infrastructural work”, including land reclamation from the sea, and would result in a larger cruise hub.
Lim explained that the “small move” would allow urban development authorities to “stitch up the entire waterfront” which stretches from Labrador Nature Park through to the future Long Island project off the East Coast, cutting through Keppel-Tanjong Pagar and the Marina Bay areas.
The Long Island project is expected to create space for new homes, various amenities, and a new reservoir. The public has been encouraged to share use ideas for the project, which will take decades to come to fruition.
Destinations of the World, based in Dubai (pictured), will give WebBeds 5,600 unique direct hotel contracts
Middle Eastern travel and hospitality stakeholders expect Chinese outbound numbers to improve in 2024 and make a complete recovery by 2025.
Amanda Elder, chief commercial officer and member of the management board, Kempinski Hotels, told TTG Asia that while the number of Chinese guests at her Middle Eastern properties has been lower than that of sister properties in destinations like Bangkok, Bali, and Singapore, performance has increased noticeably this year.
Dubai is ranked most favoured Middle Eastern destination among outbound Chinese holidaymakers, according to HBX Group
“We anticipate that within the next 18 months, visitor numbers from China will return to their pre-Covid levels,” said Elder.
According to HBX Group, one of the leading B2B players in travel tech space, Chinese outbound to the Middle East grew by 10 per cent in the 2024 fiscal year (October 2023 to September 2024) when compared against the previous year. The most popular Middle Eastern destination among Chinese outbound travellers for 2024 fiscal year was Dubai, with Doha, Medina, and Kuwait making up the rest of the list.
Paul Anthony, digital commercialisation director of HBX Group, said: “Among Chinese outbound to destinations in the Middle East, around 30 per cent of arrivals stay between four and six nights while more than 20 per cent of them stay more than seven nights. The Chinese look for culture, shopping and luxury experiences while in the Middle East.”
DMCs in the region told TTG Asia that Chinese incentive travel movement has turned out stronger than leisure traffic.
Samir Mehta, chief operating officer, Desert Adventures Tourism, said enhanced air links between China and the Middle East are a factor.
“Recently, we managed a large group of nearly 1,400 Chinese incentive winners,” he shared.
Recognising that human capital is a crucial component of a successful tourism industry, Singapore has intensified its investments in capability development, with a compressed training and certification course for tourist guides to launch soon, a new leadership development programme to come later this year, and the creation of a training initiative focusing on sustainability, service experience excellence, and technology.
These programmes were announced at the Singapore Tourism Board-led Tourism Industry Conference on May 10.
STB’s Ong said Singapore’s new capability development programmes will cater to professionals across the leadership and operations segments of the industry
Addressing the audience in her opening speech, Singapore’s minister for sustainability and the environment and minister-in-charge of trade relations, Grace Fu, said “building our people” is a critical ingredient in Singapore tourism industry’s competitiveness.
Fu highlighted the Tourism Leadership Programme (TLP), set to launch in 4Q2024, as the way to equip industry leaders “with the necessary skillsets to navigate the present and the future”.
A programme under TLP is the Tourism Leadership Excellence & Advancement Programme (T-LEAP), which is designed for C-suite, high potential leaders, and business owners. Courses on technology and sustainability will take centre stage, and STB will work with training providers to build content.
T-LEAP will be piloted with Sentosa Development Corporation (SDC), where it will be offered to tourism companies on Sentosa, before being expanded to other industry partners.
STB Planning & Policy Group’s assistant chief executive and chief sustainability officer, Ong Heuy Hong told TTG Asia in an interview that the pilot duration would “depend on demand”.
“We hope to have one or two runs with SDC, with minimally 20 participants for each run. We will see how the take-up is before deciding whether to scale up the number of runs,” Ong said.
During the pilot, STB and training providers will monitor the practicality of the curriculum and benefits arising from new skills acquired through the courses.
While there is a cost for participation, STB will “work with training providers to provide ongoing support to make sure (courses are) affordable to companies”.
Graduates of T-LEAP will be inducted into the Tourism Leaders Network, a platform to encourage cross-collaboration and knowledge sharing.
While TLP and T-LEAP target industry professionals at the top, another capability development programme will ensure the “important majority of operational people” are not neglected.
Ong said: “For this, we are partnering with the National Trade Union Congress LearningHub (NTUC LHUB) for three years to co-develop and offer courses in key emerging areas such as sustainability, service experience excellence, and technology. These areas of focus were determined by the key outcomes of NTUC LHUB’s recent Industry Insights Report 2024 on Tourism.”
Courses will feature implementation-led training, which provides students with the opportunity to apply what they have learnt on real projects.
In an earlier interview with TTG Asia, Tay Ee Learn, chief sector skills officer at NTUC LHUB, emphasised that successful training adopts the 70-20-10 model, where 10 per cent of one’s learning comes from classroom-based training; 20 per cent of retention is through group sharing and experiential learning; and 70 per cent is from on-the-job training, subject to the culture and leadership of the line manager.
An implementation-led training method is, therefore, crucial for skills retention among students.
SDC will again be the pilot partner for STB’s training initiative with NTUC LHUB, as the wide range of businesses island partners are in will allow the courses to be tested out on a “good spread of tourism stakeholders”.
The third new capability development initiative to come is aimed at tourist guides and travel agents. In 2H2024, STB will roll out a more compact licensing course for aspiring tourist guides, in partnership with three approved training organisations – Tourism Management Institute of Singapore (TMIS), Singapore Chinese Chamber Institute of Business, and William Angliss Institute.
This streamlined approach to tourist guide licensing was a result of industry engagement, which alerted STB to hurdles discouraging keen individuals from taking up the profession.
“We want people from all walks of life and diverse background to join this profession, (but) people are telling us that 220 hours of training is very long. At the same time, people also want to know how the advent of technology is impacting this profession,” Ong recalled.
The solution was to revise the licensing course to a minimum of 120 hours, with the option for aspiring tourist guides to pad up their training with additional and relevant courses.
“While we are reducing the course hours, we are not compromising on quality. The course will cover minimal skillsets that are critical – ability to do storytelling, research skills, and decision-making agility,” she added.
Elaborating on the importance of having research skills, Ong said travellers no longer need tourist guides to lay out facts about a place, as these can easily be found on the Internet. Instead, tourist guides should be able and willing to “do their own research” and write a more interesting guiding narrative.
The ability to think on their feet is also valuable to tourist guides, she added, as they must know when is the right time to strike a “wow moment with their customers”.
According to Ong, each approved training organisation would offer its own supplement courses. Tourist guides could potentially sign up for additional courses on building personal branding and social media marketing.
TMIS spokesperson, Teo Puay Kim, director programmes and business operations, told TTG Asia that the additional courses are classified in two key areas: skill-based programmes such as digital marketing, self-branding, etc; and knowledge-based programmes such as nature, architecture, etc.
Teo said: “In the medium term, we are looking to provide professional development programmes on specific topics that can strengthen the depth of knowledge of the tourist guide, so that he/she can provide more specialised tours in return for better guiding fees.”
Additionally, tourist guides in Singapore can also take up the Professional Tour Leading programme, which will earn them an ability to conduct outbound tours. This skillset will boost their remuneration opportunities.
The revised approach to tourist guide qualification and support will also include compulsory networking opportunities that the three approved training organisations must conduct for their graduates and tour companies, according to Ong.
“We want to ensure business matching, so that whatever they have learnt can be brought to life in the real setting,” she explained.
The three-day PATA Annual Summit 2024, set for Macau from May 15 to 17, will see the debut of the PATA-WTCF China Dialogue, supported by the World Tourism Cities Federation (WTCF) and sponsored by Dragon Trail International; the signing of two partnerships; and the launch of a social impact initiative.
The PATA-WTCF China Dialogue will explore the dynamic landscape of China Inbound Tourism, delving into the various challenges and opportunities.
Summit delegates will get to join the Offsite Educational Experience, which includes workshops on traditional dessert making and Portuguese blue tile Azulejo painting
Fresh MoUs between PATA and the Sarawak Tourism Board (STB), and between PATA and the East Asia Inter-Regional Tourism Federation (EATOF), will be signed during the Partnerships for Tomorrow session.
Furthermore, PATA will launch the PATA Kind Hearts initiative to underscore the association’s commitment to positively impacting local communities in the destinations where PATA events are hosted. This involves a donation of approximately 100 children’s books to Instituto Cultural de Macau (Macao Cultural Institute) to nurture a love of reading among the young.
PATA Annual Summit 2024 is hosted by the Macao Government Tourism Office (MGTO) and co-hosted by SJM Resorts, bearing the theme, Reimagining Tourism.
PATA CEO Noor Ahmad Hamid said: “While sustainability remains a focal point, this year’s summit will certainly delve into broader discussions, thought-provoking conversation, encompassing areas such as travel technology trends, marketing strategies, tourism policy, and cultural advancements. It will catalyse positive change transcending current norms across various dimensions of tourism.”
PATA said this year’s registration numbers have been the highest since the end of the pandemic.
“I am thrilled to see that when PATA members come together in full force at such a flagship event like the PATA Annual Summit, it will present an opportunity for the association to come into full form that can recalibrate the strength of what PATA is all about. We can only get stronger when we are together. Hence, it is our hope that members from across the world will seize this opportunity to find touch-points to collaborate with each other as the travel and tourism industry is recovering to its fullest potential,” added Noor Ahmad.
MGTO director, Maria Helena de Senna Fernandes, said, “It has been several years since our destination last staged a PATA flagship event, and it will be a great opportunity to provide delegates from across the Asia-Pacific region with a first-hand experience (of) the new dynamic development of Macau as a world centre of tourism and leisure.”
Summit attendees can expect to hear from a line-up of esteems industry professionals, such as SJM Resorts, managing director, Daisy Ho; Hong Kong Tourism Board, executive director, Dane Cheng; Ministry of Tourism, India, director general (tourism), Manisha Saxena; World Travel & Tourism Council, regional director Asia, Sarah Wang; OAG, head of Asia, Mayur Patel; and Sobie Aviation analyst, Brendan Sobie.
A gala celebration on May 2 marked Conrad Bali’s 20th anniversary, along with the launch of 20 curated guest experiences. The celebration, which had former executive committee members since the pre-opening of the resort, industry partners, and the media among its attendees, tracked the evolution of the property and its expectations of the future.
Kevin Girard, general manager of Conrad Bali, said: “Bali has changed dramatically over the past 20 years – and Conrad Bali is proud to have grown with it. We have seen the addition of one of the island’s most spectacular wedding venues, the Infinity Chapel; the completion of the Conrad Suites in a serene, secluded wing of the resort; and a major redesign of room interiors, among many other enhancements.
Conrad Bali celebrates its 20th milestone with meaningful experiences for hotel guests, such as traditional script workshops
“Despite these landmark changes, our resort’s position as a true icon of heartfelt Balinese hospitality is stronger than ever. As we look back on the past two decades, we are also celebrating the bonds forged, the milestones achieved, and the extraordinary moments shared”.
Resort guests can expect gastronomic journeys, cultural encounters, wellness escapes and more from Conrad Bali’s range of anniversary-special experiences.
One example is the weekly beach BBQ dinner, Savour the Source, which features a multi-course menu highlighting fresh local produce sourced from partners such as Plaga Farm, Jungle Gold Chocolate, Kusamba Salt, and Dewi Sri Arak.
A variety of cooking classes are offered, with additional opportunities to explore the resort’s rooftop herb gardens, master the art of salt panning, and learn about regenerative farming.
Art lovers can also look out for traditional Balinese script classes, sustainable craft workshops, and more.
Sensorial experiences, such as fragrance craft, as well as wellness programmes, such as meditation by the sea and sound healing, are available too.
These experiences are presented by exclusive stay packages that are available for booking now and valid for stays from May 1 to December 24, 2024.
Wong Kar Ling, chief strategy officer and managing director, Southeast Asia for Ascott announces the launch of Ascott Global Academy for Excellence, which will train Ascott associates worldwide
Singapore-based hospitality firm, Ascott has launched its global learning facility, Ascott Global Academy for Excellence (AGAX) as part of its year-long Ascott Unlimited campaign to mark its 40th year of hospitality service.
Wong Kar Ling, chief strategy officer and managing director, Southeast Asia for Ascott announces the launch of Ascott Global Academy for Excellence, which will train Ascott associates worldwide
AGAX is an extension of Ascott Centre for Excellence (ACE), a hospitality training centre in Singapore that provides training courses to the wider industry. It will be established in collaboration with accredited learning partners to train Ascott associates from all over the world.
AGAX will serve as a platform with a comprehensive range of offerings for learning and development, based on a systematised and outcome-based learning track.
From apprenticeship programmes to hospitality and service training courses, all programmes will be designed to equip Ascott associates with the skills and knowledge essential for success in the ever-evolving hospitality landscape. Plans are underway for targeted training resources and support to facilitate associates’ adaptation to technology and embrace technological advancements.
There will also be personal development programmes to equip associates with the technical know-how and best practices for the hospitality industry.
Wong Kar Ling, chief strategy officer and managing director, Southeast Asia for Ascott, said: “As we continue to build on a highly resilient flex-hybrid accommodation model and ride on the upswing of travel recovery, we need a robust and holistic talent management strategy to ensure Ascott maintains an ever-ready pool of talent.
“The Ascott Global Academy for Excellence is a significant milestone in our ongoing efforts to elevate employee engagement, drive operational excellence, and deliver unparalleled guest experiences. By prioritising continuous learning and development, Ascott aims to nurture a workforce that is not only adept at meeting current challenges but also poised to capitalise on future opportunities in the dynamic hospitality industry.”
Beat the heat with the biggest water park bubble festival at Adventure Cove Waterpark, Resorts World Sentosa from June 1 to August 11, 2024.
Visitors of all ages can explore the eight immersive zones spread across the expansive water park and participate in a range of games and activities.
Head to Resorts World Sentosa’s Adventure Cove Waterpark for a splashing good time at the Bubble Fiesta from June 1 to August 11
The Grotto is where the young and young at heart can step and dance on the tiles of the Dazzle Dance Floor, or break out dance moves at Bubble Boogie. Nearby, the Bubble Bounce lets visitors move about in giant inflatable bubbles.
At Bubble Blizzard, visitors can dodge, hit or catch inflatable bubbles as they swirl around, while at Colour-Me Cottage, children can give the cottage a new splash of colours. More bubble fun awaits at Bluwater Bay’s Bubble Rave. Furthermore, in collaboration with DJ Dispensary, kids can try their hand at being a DJ every Friday to Sunday and on June 17, from 11.00 to 15.00.
Bubble Playhouse features a ball pit with giant bubbles for children, while at Bubble Rumble, they can dash and bash their way across a maze of giant inflatable bubbles as giant bubble potions blast bubbles around them.
Adventure Cove Waterpark will also launch a new retail merchandise collection, The Nostalgic Adventure, that reflects the water park’s journey over the last 12 years.
Tickets start from S$40 (US$29.50) per adult and S$33 per child and include admission to Adventure Cove Waterpark, the eight immersive zones of bubble-themed activities, and a complimentary Bubble Rainbow Twirler.
Singapore’s famed shopping district, Orchard Road, is home to a vibrant mix of high-end fashion brands, unique local boutiques, luxurious hotels, a myriad of dining concepts, nightlife entertainment and more.
Be it for business or leisure travel, staying at the heart of Orchard Road is perfect for experiencing unmatched convenience and access to Singapore’s premier business and shopping belt at your doorstep.
Boasting a towering green-tiled and octagonal pagoda-styled roof, Singapore Marriott Tang Plaza Hotel stands out as an iconic architecture that is strategically nestled right above Orchard MRT station.
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Located on high floors, this 34 square metre Premier Deluxe Room offers spectacular views of Orchard Road’s city skyline
Escape into an urban sanctuary with our Pool Terrace Room that takes you to a resort-style room in the heart of the city
Luxurious and spacious, these rooms emanate sophistication and grandeur. Featuring a dedicated workspace, spacious bathroom and vanity area
With 403 guest rooms and suites, award-winning restaurants and bars, and a host of business & leisure facilities, this five-star hotel delivers wonderful hospitality and memorable experiences for all travellers by offering contemporary comfort and an array of dining pleasures accompanied with personalised hospitality.
Where modernity meets elegance
Bask in the comfort of contemporary guest rooms and suites across 10 categories, each fitted with state-of-the-art furnishings, large walk-in rain showers, extended vanity spaces, and more.
Whether you’re checked into a Premier Deluxe Room, Executive Premier Room or the luxurious Tang Sok Kiar Suite, every room boasts the right mix of comfort and elegance; offering spectacular views of Orchard Road’s skyline. It’s perfect for travellers seeking for an experiential stay in Singapore.
Get exclusive access to M Club, a premium concierge lounge that goes above and beyond to pamper the hotel’s most valuable guests
Experience utmost exclusivity at the esteemed M Club, a premium concierge lounge, available to guests staying in Executive Room categories and above, or for Marriott Bonvoy Platinum Elite members and above.
Located beside the hotel’s swimming pool amidst a tranquil resort-style environment, M Club boasts a sophisticated design alongside a stylish space to retreat, recharge and refocus. Guests will be treated with daily complimentary breakfast and evening cocktails, upscale all-day food and drink options, and many more.
Recharge and unwind
Outdoor pool with cabanas and lounge beds at Singapore Marriott Tang Plaza Hotel
Make time count by soaking in the sun and unwinding at the outdoor pool with cabanas and lounge chairs – it’s ideal for recharging after a long day of shopping. For those looking to get a good workout in, the hotel’s well-equipped 24-hour fitness centre and basketball court will let guests work up a good sweat.
Diverse culinary delights
With plenty of dining options to choose from, the award-winning Wan Hao Chinese Restaurantis a must-visit.
Serving traditional and exquisite Cantonese cuisine since 1995, each dish is a celebration of quality and authenticity. Menu highlights include Deep-Fried Cod Fish with Crab Meat and Hairy Crab Roe, Stewed Beef Cheek with White Pepper Root and Bean Curd Sheet, and more.
The alfresco Crossroads Cafe promises a chill and relaxing environment to wine, dine, and people-watch. This all-in-one outdoor spot offers an enticing selection of cocktails, premium wines, and draft beers on tap. Alternatively, dine in comfort at Crossroads Buffet and indulge in a lavish international buffet spread brimming with an array of fresh seafood, premium meat carving, Asian delight, decadent desserts, and more.
For a laid-back afternoon, bask in the old-world charm at Lobby Lounge with an afternoon high tea featuring a lavish selection of dainty sweet and savoury treats accompanied with fine tea or coffee.
Travelling for business or leisure? Book the Explore Orchard Road package with Singapore Marriott Tang Plaza Hotel’s prime location and benefit from exclusive privileges like 10,000 Marriott Bonvoy bonus points, complimentary buffet breakfast for two, a complimentary photo guide to explore Orchard Road and explore highly recommended photo-worthy locations with rich history and architecture.
Vote for Singapore Marriott Tang Plaza Hotel at the TTG Travel Awards 2024! Your vote means a lot – show support by casting your vote under the “Best Luxury Hotel” and “Best Hotel – Singapore” categories by July 31, 2024.
Singapore’s tourism leadership has unveiled its vision for the industry across the next two decades while highlighting a global landscape fraught with intensive competition for the tourism dollar and challenges of a rapidly ageing world as well as business opportunities arising from Asia’s continued importance to the global economy and further technology advancement.
Singapore’s minister for sustainability and the environment and minister-in-charge of trade relations, Grace Fu, underlined three visions for Singapore as the country approaches 2040: a world class destination with diverse, unique and inspiring experiences for visitors; a vibrant and endearing home that Singaporeans and residents proudly advocate for; and a global hub of innovative and productive tourism enterprises, where companies and talents co-create sustainable tourism growth.
Singapore Tourism Board invites public and private sectors to contribute ideas towards achieving Tourism 2040 goals
Reflecting on these visions, Fu said: “While 2040 may seem like some time away, the work starts today. Changi Airport’s Terminal 5 is expected to be operational around mid-2030s. URA is also reviewing the Master Plan for 2025 which will outline key developments and plans for the next 10 to 15 years.
“We need to act decisively today to capture future opportunities. For a start, we should start thinking about where we want to be collectively as one destination Singapore, and set plans in motion to develop our competitive advantages.”
To set the route towards Tourism 2040 objectives, Singapore Tourism Board (STB) will conduct a series of engagements and workshops with industry players, members of the public, and representatives from institutes of higher learning, with the intention of encouraging all to contribute to the conversation on the future of tourism.
Between now and then, Singapore’s tourism industry players will need to pay attention to “global trends and major shifts over the next decades that will impact our workers, our business and our industry”, as they leverage immediate opportunities to collectively “fend off the competition”, remarked STB’s chief executive Melissa Ow.
“The world is ageing rapidly,” she said, noting that the population of individuals aged 65 and above is estimated to double to more than 1.3 billion – and half of this demographic will reside in Asia.
“This phenomenon will be one of the greatest social, economic transformations of our time and will no doubt, impact consumption patterns, lifestyles, and of course, travels,” she said.
Ow also noted that Asia will remain as the engine of growth for the global economy, driven by the major economies of India, China and South-east Asia. This region will also lead the way for global wealth, thanks to the vibrant start-up scene and wealth creation of first-generation entrepreneurs and inter-generational wealth transfers
This could well spur business event activity in Singapore while growing affluence would fuel leisure travel and demand for experiences.
“At the same time, the quality of lifestyle experiences and tourism offerings in the home countries of our visitors and across many of our competitor destinations will become more compelling. There will be a premium on what is intrinsically unique and that which truly delivers quality and value,” she forecasted.
Pointing to a third trend to watch, Ow said technology advancements would accelerate in the next decade, potentially bringing about greater product innovations and productivity breakthroughs.
“The key question for us is, will Singapore continue to appeal and win over our visitors?
“Tourism 2040 is therefore a planning roadmap to identify and align our efforts around new growth areas for the sector as we embark on the next phase of our quality tourism journey,” Ow added.
While recognising the value of a yield-driven strategy, Ow said incremental growth in visitor numbers was just as “necessary to sustain a baseload demand for many of our tourism businesses”.
To achieve that volume, Singapore must grow its core visitor base that is made up of leisure, business and corporate event visitors.
Marina Bay Sands (MBS), UOB and Singapore Tourism Board (STB) inked an MoU this morning, underscoring their commitment to driving awareness and strengthening visitorship to the Marina Bay precinct.
This follows on from an earlier partnership, headlined by the Masterpieces. Made in Singapore marketing campaign in 1Q2024, which delivered the high profile The Legend of the Dragon Gate – Drone Show by the Bay as well as over 50 exclusive experiences supported by 26 precinct partners, from hotels to restaurants. The campaign attracted 3.2 million video views and 47 million impressions over a two-month period.
Representatives of Marina Bay Sands, UOB and Singapore Tourism Board, along with Singapore’s minister for sustainability and the environment and minister-in-charge of trade relations, Grace Fu (back row, second from right) sign on a closer partnership
Under the latest agreement, partners will present the Marina Bay precinct as a vibrant must-visit destination with a riveting suite of experiences and explore ways to promote hotels, attractions, entertainment venues, retail and dining establishments in the area. Efforts will also be made to attract world-class events and experiences, and stage them in Singapore.
The partners will also be working on programmes for the Christmas and Chinese New Year festive periods.
MBS will continue to enliven the precinct by through world-class experiences, including Broadway hits Hamilton and Miss Saigon at Sands Theatre, and The World of Studio Ghibli launching at ArtScience Museum from October, among others.
MBS’ Irene Lin said: “This next partnership recognises that the precinct has limitless potential to compete on the world stage as a leading lifestyle and business destination. Our ongoing efforts to elevate Marina Bay Sands signal our commitment to enhance the bay, and we look forward to working with our partners to create more compelling experiences over the long term.”
UOB’s Jacquelyn Tan said: “This unprecedented partnership is the latest in our array of innovative and pioneering entertainment propositions we have acquired for our eight million customers across (South-east Asia), who have over the past months enjoyed exclusive ticketing access to concerts and festivals featuring internationally-renowned artistes across different genres. We will further leverage our leadership position in the lifestyle space and our unparalleled footprint across the region, to bring more unforgettable retail, dining, travel and entertainment experiences to the precinct for our local and regional cardholders.”
STB’s Kenneth Lim added: “Building on the success of the pilot partnership, we look forward to collaborating with the wider Marina Bay precinct partners to curate exciting experiences for both locals and overseas visitors to enjoy. Through this partnership, we aim to inspire exploration of Singapore by promoting unique offerings and programming in the Marina Bay precinct, demonstrating our continued appeal as an attractive and vibrant destination.”
Witnessed by Singapore’s minister for sustainability and the environment and minister-in-charge of trade relations, Grace Fu, UOB deputy chairman and CEO Wee Ee Cheong, MBS’ chief operating officer Paul Town, and STB’s chief executive Melissa Ow, the MoU signing ceremony took place alongside STB’s Tourism Industry Conference, which was hosted at Sands Expo and Convention Centre this morning.
The signatories were MBS’ senior vice president and chief marketing officer (resort marketing) Irene Lin, UOB’s head of group personal financial services Jacquelyn Tan, and STB’s assistant chief executive (marketing group) Kenneth Lim.
The three-day PATA Annual Summit 2024, set for Macau from May 15 to 17, will see the debut of the PATA-WTCF China Dialogue, supported by the World Tourism Cities Federation (WTCF) and sponsored by Dragon Trail International; the signing of two partnerships; and the launch of a social impact initiative.
The PATA-WTCF China Dialogue will explore the dynamic landscape of China Inbound Tourism, delving into the various challenges and opportunities.
Fresh MoUs between PATA and the Sarawak Tourism Board (STB), and between PATA and the East Asia Inter-Regional Tourism Federation (EATOF), will be signed during the Partnerships for Tomorrow session.
Furthermore, PATA will launch the PATA Kind Hearts initiative to underscore the association’s commitment to positively impacting local communities in the destinations where PATA events are hosted. This involves a donation of approximately 100 children’s books to Instituto Cultural de Macau (Macao Cultural Institute) to nurture a love of reading among the young.
PATA Annual Summit 2024 is hosted by the Macao Government Tourism Office (MGTO) and co-hosted by SJM Resorts, bearing the theme, Reimagining Tourism.
PATA CEO Noor Ahmad Hamid said: “While sustainability remains a focal point, this year’s summit will certainly delve into broader discussions, thought-provoking conversation, encompassing areas such as travel technology trends, marketing strategies, tourism policy, and cultural advancements. It will catalyse positive change transcending current norms across various dimensions of tourism.”
PATA said this year’s registration numbers have been the highest since the end of the pandemic.
“I am thrilled to see that when PATA members come together in full force at such a flagship event like the PATA Annual Summit, it will present an opportunity for the association to come into full form that can recalibrate the strength of what PATA is all about. We can only get stronger when we are together. Hence, it is our hope that members from across the world will seize this opportunity to find touch-points to collaborate with each other as the travel and tourism industry is recovering to its fullest potential,” added Noor Ahmad.
MGTO director, Maria Helena de Senna Fernandes, said, “It has been several years since our destination last staged a PATA flagship event, and it will be a great opportunity to provide delegates from across the Asia-Pacific region with a first-hand experience (of) the new dynamic development of Macau as a world centre of tourism and leisure.”
Summit attendees can expect to hear from a line-up of esteems industry professionals, such as SJM Resorts, managing director, Daisy Ho; Hong Kong Tourism Board, executive director, Dane Cheng; Ministry of Tourism, India, director general (tourism), Manisha Saxena; World Travel & Tourism Council, regional director Asia, Sarah Wang; OAG, head of Asia, Mayur Patel; and Sobie Aviation analyst, Brendan Sobie.