The Tourism Authority of Thailand (TAT) and Traveloka have signed a Memorandum of Agreement (MoA) to enhance the travel platform’s commitment to Thailand’s tourism industry, with both parties collaborating to promote inbound and domestic tourism, including secondary destinations.
The MoA provides the legal framework for Traveloka to collaborate with TAT on dual marketing campaigns, sustainability initiatives and travel insights. This agreement also allows Traveloka to collaborate directly with the TAT head office in Bangkok and all domestic and overseas offices, further strengthening Traveloka’s support of the Thai travel industry.
Both TAT and Traveloka had implemented earlier this year a joint campaign, Unveiling Thailand’s Treasure, which was “highly successful in showcasing the potential of lesser-known tourist destinations to a wider audience”, according to Traveloka co-founder Albert.
TAT’s campaign has broadened the spectrum of tourism activities, spanning economic advantages to emerging destinations, and promotes the exploration of secondary cities, with support from Traveloka such as flights, accommodation, and local attractions offers in the Traveloka app.
“This enhanced partnership with Traveloka will help solidify Thailand’s position as an industry leader in moving towards experience-based and sustainable tourism,” said TAT governor Thapanee Kiatphaibool, adding that the MoA “is in alignment with TAT’s direction to elevate Thailand’s travel industry and enhance its competitive advantage”.
Dorsett Hospitality International has teamed up with Cathay to allow members of its loyalty programme, Dorsett – Your Rewards, to enjoy greater convenience, flexibility and rewards.
This collaboration allows Dorsett – Your Rewards members to convert their points into Asia Miles, with a conversion rate for each Dorsett – Your Rewards point equivalent to 10 Asia Miles.
Members of Dorsett – Your Rewards can earn and accumulate points by staying at any of the 22 participating Dorsett, Dao by Dorsett, d.Collection and Silka hotels across Mainland China, Hong Kong, Singapore, Malaysia, London and Australia.
The programme also offers instant benefits, including an additional 12 per cent discount on room bookings made via the hotel websites or membership platform.