TTG Asia
Asia/Singapore Friday, 3rd April 2026
Page 324

Hotel Okura, AWC expand partnership, introduce river cruises in Thailand

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Hotel Okura Co. has signed a multiple-property framework agreement with Asset World Corporation (AWC) on May 17 to operate a new hotel being developed by AWC in Chiang Mai, scheduled to open in 2028.

The collaboration also includes several upcoming Okura Group luxury hotels across Thailand that will add more than 500 rooms in the country, as well as the launch of Hotel Okura’s river cruises on the Chao Phraya River starting this December.

Hotel Okura and Asset World Corporation have expanded their partnership on May 17

This extended agreement will help bring the hotel group’s presence in Thailand to over 2,000 new and existing rooms by 2030.

The hotel, which will be the first Okura-branded hotel to open in Chiang Mai, will be part of AWC’s Lannatique project, a commercial development in Chiang Mai’s Chang Klan area. Hotel services will promote physical and mental well-being with facilities such as a spa, Zen garden and Japanese tea café.

Hotel Okura will also provide hospitality services on Okura Cruise river excursions on the Chao Phraya River in Bangkok, between Asiatique the Riverfront Destination and Rama VIII Bridge. Beginning this December, passengers on the cruise ship will enjoy meals while taking in river scenery.

Toshihiro Ogita, president, Hotel Okura, said: “We are excited to build on our success with The Okura Prestige Bangkok through our expanded partnership with AWC. Going forward, we are committed to leveraging our expertise and tradition of offering the essence of Japanese hospitality to deliver top-quality accommodation and cruise services in Thailand, including to strengthen AWC’s leadership in the Thai lifestyle real estate market.”

Ascott signs lyf Chinatown Singapore

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Ascott has teamed up once again with Warees Investments to launch lyf Chinatown Singapore, which is scheduled to open mid-2026.

Ascott had previously partnered with Warees in 2004 for the launch of Somerset Bencoolen Singapore.

From left: Ascott’s Wong Kar Ling and Kevin Goh, and Warees’ Abdul Razak Maricar and Masagoes Isyak at the signing ceremony of lyf Chinatown Singapore

Commissioned by Warees through WJC Heritage and managed by Ascott, lyf Chinatown Singapore spans 3,394m² and is the fifth property in Singapore under the lyf brand.

The hotel will comprise 90 accommodation units along with social spaces such as co-working lounge ‘Connect’, social kitchen ‘Bond’, launderette ‘Wash & Hang’, gym ‘Burn’, rooftop swimming pool ‘Dip’, as well as an outdoor courtyard and terrace.

A world where destinies collide

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In April, Sofitel introduced its new campaign starring Gillian Anderson and Dali Benssalah, the brand’s two ambassadors in a short film set in the Sofitel Mexico City Reforma, one of the brand’s flagship locations.

In this campaign, the brand pays tribute to cinema and Mexican culture, by showcasing Mexico City’s National Museum of Anthropology and a traditional market.

Sofitel’s new campaign video stars celebrities Gillian Anderson and Dali Benssalah

The two-and-a-half-minute film, The Encounter, shows two celebrities living the Sofitel experience differently, each at their own pace, guided by the same desire for freedom. For one, a film shoot at a colourful outdoor market, an exploration of local traditions and a lively gastronomic experience. For the other, wellness, sport, adventure and laughter with friends.

Anderson, a British-American actress famous for her roles in The X FilesThe FallThe Crown, and Sex Education, commented: “I have always had a restless spirit and this new campaign by Sofitel embodies exactly that hunger to explore and what better location to celebrate that mindset than the phenomenally stimulating and sensuous Mexico City.”

“The pleasure of getting lost in Mexico City. The joy of meeting up at the Sofitel. Both already look like movie sets. (It’s) an honour to be a Sofitel ambassador in front of these cameras,” shared Dali Benssalah, a French-Algerian Benssalah, who achieved international fame with his role in the James Bond movie, No Time to Die.

The campaign invites travellers to discover the local culture, to open up to others, and to live the Sofitel experience.

Dorsett partners Cathay to offer more rewards

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Plaza Premium Group establishes Saudi Arabia office for expansion plans in Middle East

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Plaza Premium Group (PPG) has opened an office in Saudi Arabia with investment plans of US$100 million to expand its presence in the Middle East.

With a major focus on Saudi Arabia, the funds will be allocated to opening world-class lounges, establishing a global airport concierge service with white-glove service, creating innovative dining outlets, and exploring opportunities for in-terminal hotels.

Plaza Premium Group will expand its presence in the Middle East by launching airport lounges, airport concierge services, and more

Deputy CEO Bora Isbulan will lead this initiative, and will direct the business development, commercial, and marketing divisions, as well as forge robust alliances throughout the region.

With a presence in the Middle East since 2014, PPG has developed a robust portfolio of airport lounges, hotels, and F&B outlets; the company currently operates in 15 locations across eight international airports within key regional cities including Amman, Riyadh, Jeddah, Dammam, Dubai, and Muscat.

The investment aims to establish a corporate presence in the Kingdom and support the company’s goal of expanding its global footprint to 500 locations by 2025, The targeted investment in the Middle East is part of US$300 million that PPG intends to invest over three years globally.

According to Song Hoi-See, founder and CEO of PPG, the projected investment will help to add value to development of airport hospitality services at the existing and upcoming destinations throughout the Middle East.

“This is an exciting time to invest in the Middle East, a region that exemplifies the future of travel and tourism. It is rich in ancient culture yet embraces modernity, reflecting PPG’s ethos of innovation and growth alongside our travel partners,” he said.

PPG is currently in 80 airports, 30 countries and 250 locations.

Indonesia selects Seek Sophie to showcase sustainability offerings

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Seek Sophie, a Singapore-based experiences booking platform, signed a Memorandum of Understanding with Indonesia’s Ministry of Tourism earlier this week, having been selected as the exclusive partner in Singapore for the latter’s inaugural sustainable tourism initiative.

The initiative, named Wonderful Indonesia Climate Friendly Journey, is the first of its kind in Indonesia, and directly addresses the rising global demand for sustainable travel experiences.

Seek Sophie and Indonesia’s Ministry of Tourism at the MoU signing

“We will be spending the next few months developing and promoting a diverse range of low-carbon thematic tours, highlighting Indonesia’s rich marine heritage, adventure and ecotourism opportunities, culinary delights, and wellness offerings,” Jacinta Lim, co-founder of Seek Sophie, told TTG Asia.

Lim added that Seek Sophie wants to “set a new standard for responsible travel in the region”, as travellers increasingly seek ways to minimise their environmental impact.

The platform’s other plans include the expansion of sustainable experiences across Asia, by working closely with local conservationists and social enterprises to develop unique, eco-conscious travel experiences.

To make sustainable choices even easier for travellers, Seek Sophie has also rolled out two new product categories on its website: Low Carbon and Responsible Experiences. These categories will highlight experiences like farm-to-table low carbon experiences, coral reef restoration projects, and other initiatives that directly benefit the planet.

“We believe the Indonesian Ministry of Tourism’s forward-thinking initiative is a significant step towards a more sustainable future for travel in the region. We’re proud to be a part of this movement and look forward to sharing more updates as our sustainability efforts continue to grow,” Lim added.

Anantara Hotels & Resorts refreshes brand

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SITA acquires Materna IPS to reshape air travel

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SITA has acquired Materna IPS, which specialises in airport and airline solutions, in a move that will reshape the entire aviation industry and create the world’s most powerful passenger portfolio for airports and digital travel.

This integration will build on Materna IPS’s common use check-in solutions at kiosks, counters or online – multiple options for user-friendly self-bag drop, and more – which will complement SITA’s portfolio of solutions, including biometrics, computer vision, digital travel, and airport operations management.

Lavorel: passengers all over the world can look forward to a new horizon in smooth, seamless, and contactless travel

With air traffic set to double by 2040, this acquisition by SITA, subject to regulatory approval, is a vital part of its focus on innovation and reinventing travel to meet pressing industry demands for increased terminal capacities and secure solutions leading to easy travel for all passengers – it will offer the industry a unique opportunity to transform airports from simple transit hubs to digital, personalised experiences for travellers across the world.

Materna IPS’s portfolio allows airports to process more passengers and optimise resources to give travellers a better experience, offering secure solutions for all passenger touch points, from check-in to baggage claim and boarding. They are market leaders in Self-Bag Drop, with a customer base spanning North America, India, Europe, and Japan.

SITA CEO David Lavorel, said: “By combining our solutions and expertise, we’ll take the passenger journey and the operations around it to a dimension of efficiency never seen before. Airports and airlines will get the most innovative passenger handling solutions available. Passengers all over the world can look forward to a new horizon in smooth, seamless, and contactless travel.”

He continued: “This acquisition fits perfectly with our growth strategy. We wanted to take a bold step towards transforming the future of travel – we can’t wait to set off on this new journey with our colleagues at Materna IPS and reshape the future of travel together.”

Georg Oschmann, CEO at Materna IPS, added: “This strategic move is an ideal fit with our commitment to innovation and excellence. Together, we’ll create unparalleled value in our industry and beyond, using our combined strengths to drive meaningful progress and more opportunity for everyone.”

Korean Air to build AI contact centre

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Korean Air has teamed up with Amazon Web Services (AWS) to develop an AI Contact Center (AICC) platform that will incorporate innovative artificial intelligence (AI) technologies to improve customer centre services.

A kick-off event for the AICC was held at the airline’s headquarters in Seoul on May 20.

From left: AWS’ Pasquale DeMaio, Korean Air’s Keehong Woo, AWS’ Francessca Vasquez and Ben Cabanas

The AICC is a cloud-based intelligent customer service platform that uses AI to power voice bots and chatbots to answer customer inquiries. By utilising an AICC, companies can offer more personalised and efficient customer support through innovative AI and cloud technologies, surpassing basic call centre services.

Korean Air’s AICC will complement direct customer interactions and leverage call log analysis to improve service quality. Additionally, the airline plans to bolster operational efficiency by integrating AI capabilities, reducing costs with centralised management, adding new features and expanding service channels.

Korean Air is set to streamline its call centre operations by consolidating its current infrastructure into a single AWS Cloud platform by September this year. Following this update, the airline aims to further refine its services with the integration of machine learning and generative AI by next February.

A representative from Korean Air commented that “providing personalised experiences and swiftly resolving issues are key to developing and reinforcing customer trust” and that the partnership with AWS will “leverage advanced AI technologies to transform the way we interact with our customers to enhance the customer experience”.

Korean Air is actively building its digital transformation capabilities to maximise customer satisfaction. Last year, Korean Air implemented Workday, a cloud-based financial and HR management software-as-a-service, to streamline processes, and earlier this year, the airline signed a long-term agreement with Accelya to take charge of its retailing in order to create, personalise and adjust its offers for travellers.

Brisbane to host Australian Tourism Exchange 2025

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The Australian Tourism Exchange (ATE), Australia’s largest annual tourism trade event, will return to Brisbane next year for the first time since 2007.

ATE25 will be held at the Brisbane Convention & Exhibition Centre from April 28, 2025 to May 1, 2025, and will be delivered by Tourism Australia in partnership with Tourism Events Queensland, with support from the Brisbane Economic Development Agency.

The Australian Tourism Exchange 2025 will be held in Brisbane, pictured

Each year, ATE provides the Australian tourism industry with the chance to meet with tourism wholesalers and retailers from 30 countries around the world.

Federal minister for trade and tourism, Don Farrell, said: “With Queensland gearing up to host the Olympics in 2032, it’s terrific to see ATE returning to Brisbane next year connecting international buyers and local businesses to take advantage of the green and gold decade.”

Brisbane had also previously hosted the event in 2001 and 2002.

Tourism Australia managing director, Phillipa Harrison, remarked that with the Australian tourism industry on the cusp of full recovery, the focus at ATE25 in Brisbane will help to drive the sustainable growth which will take the industry forward.

“By the time ATE returns to Brisbane next year, we expect that the Australian tourism industry would have surpassed the 2019 numbers we have been using as a benchmark and will once again be firmly focused on the future,” she said.