Hoiana Resort & Golf will launch the inaugural International Kite Festival in Vietnam this July to showcase the craftsmanship and beauty of kite making and performing.
This four-day festival will run from July 25 to 28, and is an integral element of Hoiana’s Summer Vibes campaign.
Guests can look forward to an array of activities, including kite-flying performances by teams from 12 different countries and regions, including Mainland China, Hong Kong, Taiwan, South Korea, Japan, Thailand, Indonesia, the Philippines, Malaysia, Australia, India and Vietnam.
The festival will feature a diverse range of kites and a colourful display area, along with the LED kite flying programme, which will illuminate the night sky on July 26, 27 and 28, as well as a music night featuring talented young performers on July 27.
In addition, guests can immerse themselves in kite making workshops, enjoy a variety of international cuisines, witness magic shows, experience fire dance performances, create memories in a photo booth, and partake in a myriad of other entertainment activities.
A Stay & Kite package is available, where guests will receive a 250,000 dong (US$9.90) food and beverage voucher, plus unlimited access to the kite festival area. For outside guests, complimentary kite festival area access is available once they register for Hoiana Premium Rewards or purchase a food and beverage voucher.
For more information, visit Hoiana Resort & Golf.
Niccolo Hotels has unveiled its Persona N campaign designed to encourage guests to connect with themselves through stay experiences, culinary presentations, wellness offerings, and art and design appreciation.
The new campaign also aims for guests, particularly millennial and Gen Z travellers, to embrace facets of their identity, and to enjoy the immersive experiences offered at the Niccolo Hotels situated in the heart of Chengdu, Changsha, Chongqing, Suzhou and Hong Kong.
To support the campaign, a video was developed to showcase Niccolo Hotels’ understanding of millennial and Gen Z travellers and their motivation to follow their passions. Depicting immersive experiences that go beyond luxurious accommodation, various personas – The Creator, The Indulger, The Retreater, The Harmonist and The Socializer – are featured engaging with art pieces, embracing time in solitude with wellness activities, enjoying a dining experience and night life.
In addition, a survey by iiMedia Research revealed that consumers are now gravitating towards more relaxed and comfortable travel options, with 60 per cent of consumers stating their primary motivation for holiday travel is to unwind and alleviate stress, while in terms of hotel preferences, 24.6 per cent indicated they would choose to stay at a luxury hotel.
The campaign runs from now till August 31, where guests can enjoy up to 25 per cent off the best available rate for a minimum two-night stay, which comes with daily breakfast for two. Members of Cathay Pacific’s frequent flyer programme will also earn double Asia Miles.
“We conceived Persona N to reiterate the on-property experiences for millennial and Gen Z travellers, who have steadily grown to form a significant portion of the brand’s customer base,” said Holger Jakobs, vice president sales and marketing, Wharf Hotels. “Known to be independent travellers and individualistic, these two generations display unique behavioural trends and are increasingly focused on self-discovery, self-indulgence and fulfilment.”