TTG Asia
Asia/Singapore Wednesday, 8th April 2026
Page 263

Agoda, TPB Philippines to bring the world to the Philippines’ shores

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Sustainability implementation in organisations still a work-in-progress: NTUC LearningHub

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Contiki launches limited-edition trip for travellers to explore France in one week

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Onyx Hospitality Group introduces new campaign for its Shama brand

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Onyx Hospitality Group (Onyx) has launched a new campaign that will focus on creating immersive experiences and fostering a strong sense of community, redefining serviced apartment living for the modern traveller.

The Live Your Blended Life at Shama campaign will also be accompanied by a new brand video.

From left: Onyx Hospitality Group’s Yuthachai Charanachitta, Niwat Vaitayamongkol, and Dennis Chong

Shama, a serviced apartment brand originally from Hong Kong, was acquired by Onyx in 2010 and has since been expanding both in Thailand and internationally. The company recently launched three new Shama locations in 2024: Shama Hub Metro South in Hong Kong, Shama Hub Qiantang Hangzhou in China, and Shama Suasana Johor Bahru in Malaysia, with Shama Rayong in Thailand scheduled to open in 2027.

The Shama brand encompasses three distinct categories: Shama Luxe, Shama, and Shama Hub – Onyx has plans to expand Shama Hub in Thailand, Shama Luxe in Malaysia, and Shama in Laos in the near future.

A key feature of the Shama brand, and part of the new campaign, is the Shama Social Club.

As part of the Live Your Blended Life campaign, three exclusive Shama Social Club activities will be introduced each month. From October to December 2024, these activities comprise the Explorecation (explore + vacation) activity in October, which features a Floating Sound Bath experience; the Workshopping (work + shopping) activity, scheduled for November, which will help guests understand their unique colour profiles for outfit selection; and the Foodventure (food + adventure) activity, happening in December, that will allow guests to embark on a bike tour through Bangkok, sampling local flavours and learning photography tips.

“In addition to its prime location and excellent facilities, the Shama Social Club, a lifestyle programme of the Shama brand, will elevate the living experience by fostering connections, familiarity, and integration with surroundings and the local community. This programme is designed to make guests feel welcomed and at home from their very first visit, ensuring they adapt quickly and comfortably to their new environment,” said Onyx CEO Yuthachai Charanachitta.

Robust hotel pipeline enriches Philippine tourism development, boosts job creation

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From left: The 2024 Philippine Accommodation Pipeline Report was launched in the presence of Philippine Hotel Owners Association’s Benito C Bengzon, Jr; PHINMA Microtel Hotels, Inc’s Jose Mari del Rosario; SM Hotels and Conventions Center’s Peggy Angeles; Waterfront Manila Hotel and Casino’s Arthur Lopez; LPC’s Alfred Lay; Nurture Wellness Village’s Cathy Turvill; Bonifacio Landmark Hotel Management Corp’s Hans Hauri; and New World Makati Hotel’s Nantha Kumar.

The Philippine hotel sector is showing resilience as investors seek opportunities throughout the country and put their money in upscale properties with international and homegrown brands.

Some 158 accommodation establishments are either planned or currently under development, and are set to add 40,084 new keys to the country’s room inventory over the next few years. These projects also represent a staggering 250 billion pesos (US$4.5 billion) in private investment and will create over 55,000 direct jobs, according to the 2024 Philippine Accommodation Pipeline Report of the Philippine Hotel Owners Association (PHOA) and Leechiu Property Consultants.

From left: The 2024 Philippine Accommodation Pipeline Report was launched in the presence of Philippine Hotel Owners Association’s Benito C Bengzon, Jr; PHINMA Microtel Hotels, Inc’s Jose Mari del Rosario; SM Hotels and Conventions Center’s Peggy Angeles; Waterfront Manila Hotel and Casino’s Arthur Lopez; LPC’s Alfred Lay; Nurture Wellness Village’s Cathy Turvill; Bonifacio Landmark Hotel Management Corp’s Hans Hauri; and New World Makati Hotel’s Nantha Kumar.

Geographically, half of the pipeline projects are in Luzon, the country’s economic hub, with 85 new accommodation and 20,116 keys.

Tourism centre Visayas gets 42 per cent of the lion’s share with 57 accommodation and 16,830 keys.

Mindanao represents eight per cent of the total or 16 new accommodation and 3,138 room keys, but is expected to continue on an upward trajectory as its economy continues to grow, the report said.

The report also noted the shift towards decentralisation of investments, with developers from Luzon and Visayas actively seeking expansion opportunities in a diverse range of locations, from Baguio City and New Clark City in Luzon to Davao and Cagayan de Oro in Mindanao.

The rise of alternative accommodation models like branded residences, serviced apartments and condotels signal a shift in market preferences as travellers seek home-like stays and investors look for long-term returns.

As integrated resorts (IR) thrive in the Manila Bay area, major developers are coming in with 2,863 keys in the pipeline, including Westside City Resorts, Hotel Okura Manila Bayshore, and Banyan Tree Manila Bay.

Visayas, particularly Cebu, Boracay and Panglao, is experiencing significant growth in upscale, upper upscale and luxury segments largely attributed to international connectivity. Resorts are seeing a notable surge in popularity especially in Panglao, Mactan and Palawan.

By 2028, when the Philippines aims to have 12 million foreign tourist arrivals, it will be supported by 8,969 new hotel keys across the country, 46 per cent of which will be from international hotel brands.

Centara Life elevates travel with flexible checkouts and late breakfasts

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The Centara by Centara hotel brand has been reimagined as Centara Life, a rebranding exercise that is designed to offer greater brand clarity as well as improved convenience and flexibility for guests.

Centara Life introduces several innovative guest perks such being able to check in any time and enjoy a full 24-hour stay; flexible breakfasts served until 16.00; an always-open complimentary snack bar showcasing local snacks from each hotel’s locale; and a night-time noodle bar where travellers can enjoy late-night suppers.

Centara Hotels & Resorts’ CEO Thirayuth Chirathivat (extreme right) shows off the new Centara Life brand with colleagues Pinida Pettanagul and Tom Thrussell

According to Tom Thrussell, vice president – brand, marketing & digital of Centara Hotels & Resorts, the rebranding was driven by both functional and emotional needs and will “breathe new energy and life into the upper-midscale hotel sector” by focusing on what modern guests truly want – comfort, flexibility, and convenience at an attractive price.

The rebranding followed extensive market research and surveys of existing customers, with Thrussell saying that the new name and visual identity were influenced by the brand’s key customers.

“We learnt that the previous name, Centara by Centara, was not really very well understood by our customers,” Thrussell noted, adding that the decision to leverage the Centara name, while adding the term “Life” to differentiate it, has helped strengthen the brand’s identity and make it more relatable.

Furthermore, the brand caters to all types of travellers, from business to leisure, solo adventurers to families.

He added: “We also learnt that while customers and guests still crave security, comfort, quality of service, they need more than that now. Particularly in a post-Covid world, they crave flexibility, efficiency, and a break away from some of the traditional hotel rules. So, that’s what we’re looking to integrate into our service experiences.”

Operationally, offering these new perks across all rooms presents challenges, particularly during peak times. Thrussell acknowledged this, stating that in the interest of balancing guest expectations with operational feasibility, these offerings are available at a bookable rate, allowing guests willing to pay a premium to access full 24-hour stays and other benefits.

Centara Life hotels are already open in Bangkok, Krabi, Koh Samui, and other locations, with more destinations planned as part of Centara’s goal to double its global portfolio by 2027.

To celebrate the launch, the brand is offering a special promotion, allowing CentaraThe1 members to enjoy extra benefits, such as stay-three-pay-two deals and double points.

IndiGo and Amadeus enter strategic NDC partnership

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Norwegian Luna opens debut voyages for sale

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Norwegian Cruise Line (NCL) has opened its latest ship, Norwegian Luna of the Prima Plus Class, for sale, with a variety of roundtrip voyages from Miami to choose from. Voyages sail from April 4, 2026 through November 2026.

Norwegian Luna will kick off its inaugural Caribbean season with two western itineraries to Roatan Island, Honduras; Costa Maya and Cozumel, Mexico; and Harvest Caye, Belize, the brand’s resort-style destination. The ship will then sail seven-day cruises with calls to the beautiful Eastern Caribbean destinations of Puerto Plata, Dominican Republic; Tortola, British Virgin Islands; St. Thomas, US Virgin Islands; and Great Stirrup Cay, NCL’s private island in the Bahamas, which will feature a brand-new pier by late 2025.

Norwegian Luna will offer top-end accommodation options as well as new recreational and dining experiences

At almost 322 metres long and accommodating approximately 3,550 guests at double occupancy, Norwegian Luna boasts an overall 10 per cent size and capacity increase from Prima Class ships, Norwegian Prima and Norwegian Viva.

Onboard, Norwegian Luna promises to thrill guests with the NCL-exclusive Aqua Slidecoaster, a first-of-its-kind hybrid rollercoaster and waterslide; the Glow Court digital sports complex, where a variety of interactive guest activities are conducted by day and which transforms into a nightclub in the evening; The Drop, a 10-story free-fall slide; and Stadium, an outdoor space offering complimentary activities.

Norwegian Luna offers the luxurious Three-Bedroom Duplex Haven Suites in the keycard-access-only-complex, The Haven by Norwegian. Here, expansive two-story suites feature separate living and dining areas; three bathrooms; a balcony; and three bedrooms. Haven guests can enjoy 24-hour butler service and a dedicated concierge team as well as access to a sprawling sundeck; an infinity pool overlooking the ship’s stern; an outdoor spa complete with a glass-walled sauna and cold room; two hot tubs; a private lounge; and an exclusive bar pouring rare spirits and vintages.

New dining and bar experiences also await, such as Sukhothai, a Thai specialty restaurant, and Indulge Food Hall with 10 different food stations.

Norwegian Luna is designed as a twin sister-ship to Norwegian Aqua, which is due for delivery in March 2025. Both ships are currently being built by renowned Italian shipbuilder Fincantieri, with interior designs across the ship created by world-class architects AD Associates, Piero Lissoni, Rockwell Group, SMC Design, and Studio Dado.

David J Herrera, president of NCL, said: “The debut of Norwegian Luna truly showcases our ongoing commitment to providing guests more of what they enjoy and value – a brand-new ship with the latest, innovative offerings sailing to the beautiful, tropical destinations of the Caribbean. It’s important to give our guests more to see, more to do, more to enjoy on board, and ultimately more out of their cruise vacation.”

Ben Angell, vice president and managing director, NCL Asia-Pacific, added: “This Class offers everything Asian cruisers love – more space to relax, diverse dining options, upscale health and wellness facilities, and world-class entertainment venues. With the launch of Norwegian Luna, we continue to deliver more opportunities for our guests to embark on the holiday of their dreams across a choice of 400-plus destinations.”

Sabre-Google roundtable highlights AI’s relevance, impact on travel industry

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Product and innovation experts from Google and Sabre have underscored the value artificial intelligence (AI) and generative AI (GenAI) brings to the technological transformation of the travel industry, and emphasised that AI will radically reshape the travel industry.

The discussion took place on September 12 over a virtual roundtable involving Carrie Tharp, vice president of global solutions & industries, Google Cloud; Garry Wiseman, chief product & technology officer, Sabre; Sundar Narasimham, senior vice president, labs technology & platform, Sabre; and Amy Read, vice president, innovation, Sabre Hospitality.

From left: Google Cloud’s Carrie Tharp; Sabre’s Garry Wiseman and Sundar Narasimham; and Sabre Hospitality’s Amy Read

Narasimham noted that more corporate boards are recognising the value of AI and investing in it, with 74 per cent of travel organisations currently re-working their strategy to incorporate AI.

He added that the value of GenAI in terms of increased global revenue for businesses could be over US$28 billion.

Both Google and Sabre caught on to the winds of change in 2020, and chose to work together to leverage Sabre’s data and travel-related domain knowledge and Google Cloud’s platforms and capabilities for innovation, so as to “provide AI-based, intelligent, personalised experiences to the end traveller”.

Narasimham explained that travellers desired the kind of seamless, personalised experiences that have become commonplace in other industries, such as retail.

Google and Sabre leadership said the partnership has helped to accelerate digital transformation in the travel industry. The partnership has so far resulted in the creation of Sabre Travel AI, which powers solutions such as the new Offer and Order platform for airlines, SabreMosaic.

The two companies shared previews of new use cases, including AI-powered prototypes set to launch this year, or already in the testing phase with customers. One of them is the SynXis Booking Engine Concierge.AI, a conversational tool for hoteliers that personalises guest experiences with tailored recommendations and itineraries.

Sabre is also using AI, and GenAI in particular, to improve customer care and boost innovation cycles with faster coding.

Narasimham emphasised that Sabre is accelerating its product innovation and implementation, with a focus on creating products for both the external marketplace and internal users.

Wiseman said during the roundtable that AI application could bring productivity gains and cost savings internally as well as potential improvements for travellers and advantages in marketing, sales, and service externally.

Google and Sabre panelists also discussed how AI and GenAI solutions are enabling greater personalisation to meet traveller expectations.

Tharp remarked that the travel industry has “gone from having an individual travel agent to the advent of platforms where you could book it all yourself”.

“(It is) now almost coming full circle where we are using technology to bring back a lot of that service level,” she said.

Both Narashimham and Tharp said AI has the ability to combine numeric or data intelligence with language intelligence to create levels of personalisation the industry has yet to see. Such high levels of personalisation, according to Tharp, would “break down the friction in a journey and not only lead to higher revenue but also potentially more trips and more things purchased during a traveller’s journey”.

Looking ahead, Wiseman said AI would be “table stakes for anyone in the industry”.

Meanwhile, Read shared that Sabre Hospitality is working with customers to “build foundations to understand their requirements and what we can do to solve for them”, adding that this effort is a “huge investment area for us”.

Aviation roundup: Hong Kong Airlines, Philippine Airlines and more

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Hong Kong Airlines

Hong Kong Airlines flies to Chiang Mai
Hong Kong Airlines will commence daily direct flights to Chiang Mai, Thailand on October 27. This will be the airline’s third destination in Thailand, joining Bangkok and Phuket.

Philippine Airlines

Philippine Airlines makes Cebu-Osaka comeback
Philippine Airlines will relaunch its regular nonstop service between Mactan-Cebu and Osaka Kansai beginning December 22. It will fly three times a week for a start, and add an extra weekly frequency by February 26, 2025.

A 199-seater Airbus A321 CEO will be deployed for the Cebu-Osaka service.

Air France connects Paris and Manila
Air France is expanding its Asian network with a thrice weekly service linking Manila with Paris-Charles de Gaulle. Starting December 7, the airline will operate direct flights every Monday, Wednesday, and Saturday on an Airbus A350-900 with 34 Business class seats, 24 Premium seats, and 266 Economy seats.

The introduction of Manila marks Air France’s fifth new route for the winter 2024-2025 season.

Cathay Pacific

Cathay Pacific offers complimentary Wi-Fi
Customers travelling in First or Business class onboard connected Cathay Pacific aircraft can now enjoy complimentary Wi-Fi service on their flight.‌

The airline has been providing complimentary Wi-Fi services to First class customers since 2022. It will extend the service to Cathay Diamond members travelling in all cabins this November.