TTG Asia
Asia/Singapore Wednesday, 31st December 2025
Page 2450

Seri Pacific Hotel aims for a bigger slice of the corporate pie

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THE refurbished 560-key Seri Pacific Hotel Kuala Lumpur is gunning for more corporate clients in order to increase yield and maintain consistent business year-round.

According to Mohan Bhanu, director of sales for MICE, the hotel intends to raise its corporate contribution from 20 per cent of the business today to 60 per cent by the end of 2013.

To do so, the hotel is reaching out directly to companies and has also teamed up with Express Rail Link to provide accommodation for the latter’s VIP service package.

Seri Pacific Hotel Kuala Lumpur is also leveraging on its proximity to the Putra World Trade Centre (PWTC) to attract corporate groups, said Mohan, adding that “we bring along PWTC’s corporate e-brochures when we go for international travel trade shows to promote their meeting facilities with our hotel offerings”.

Mohan said he would market the convention and exhibition centre to event organisers who had groups that were larger than what the hotel’s ballroom could accommodate.

PWTC has more than 23 million square metres of exhibition space, while the hotel has a ballroom that can seat 600 people in theatre-style.

Citadines adds Indonesia and Malaysia to its portfolio

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THE Ascott has expanded its global network of Citadines serviced residences to Indonesia and Malaysia, with the opening of a property in Jakarta and Kuching.

With the 153-unit Citadines Rasuna Jakarta and the 215-unit Citadines Uplands Kuching, Ascott now has a total of 59 Citadines properties in operation across 31 cities in Asia-Pacific and Europe.

Citadines Rasuna Jakarta is located in the city’s central business district, putting guests within walking distance to embassies and office towers and in close proximity to retail and entertainment centres. It offers studio, one- and two-bedroom apartments that come with a fully-equipped kitchen, separate dining and living areas as well as modern amenities such as complimentary Internet access and home entertainment system.

Citadines Uplands Kuching also enjoys a prime location in Jalan Simpang Tiga, a hub for education and local federal government administration, and is a 15-minute drive from the Kuching International Airport, Borneo Convention Centre and Samajaya Free Industrial Zone. It offers a range of studios to two-bedroom units.

Chong Kee Hiong, Ascott CEO, said: “We have increasingly been getting requests from property owners for the brand, due to its popularity among savvy independent travellers. These travellers value urban living in prime locations and the flexibility to choose the services they require to personalise their stay experience. To cater to the demand, we will be opening 13 more Citadines in China, India, Indonesia, Malaysia, the Philippines and Germany by 2015.”

Alfred Ong, the company’s managing director for South-east Asia and Australia, said: “Citadines Rasuna Jakarta and Citadines Uplands Kuching complement our existing Ascott and Somerset serviced residences in Indonesia and Malaysia, allowing us to reach out to a wider segment of customers.

They also reinforce Ascott’s position as the largest international serviced residence owner-operator with 10 properties in each of these countries. This positions us for stronger growth in Indonesia and Malaysia, where demand for serviced residences continue to rise on the back of strong economic fundamentals and high foreign direct investments.”

Ascott will further its expansion in Indonesia and Malaysia with Ascott Kuningan Jakarta and Ascott Sentral Kuala Lumpur this year; Ascott Waterplace Surabaya and Somerset Kencana Jakarta in Indonesia, and Citadines D’Pulze Cyberjaya and Somerset Puteri Harbour Iskandar in Malaysia in 2014; Citadines Marvell Surabaya in Indonesia and Somerset Medini Iskandar in Malaysia in 2015; and Somerset Damansara Uptown Petaling Jaya in Malaysia 2016.

Lost World of Tambun defines MICE direction

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THE Lost World of Tambun theme park in Perak, Malaysia is seeking to net a greater share of medium and longhaul MICE business, with sights specifically set on central Europe, China, India and the Middle East.

According to Calvin Ho, general manager of the Lost World of Tambun, the park aims to increase the medium and longhaul markets from the current five per cent to 40 per cent by 2015.

Currently, domestic tourists comprise 75 per cent of visitors to the park while regional tourists from South-east Asia make up 20 per cent.

Said Ho: “The Euro is down and the world economy has not fully recovered, but there are still able travellers. Perak is under-visited, and Malaysia on the whole is an affordable destination where travellers can get more out of their money.”

Aside from attracting families and eco-enthusiasts with its leisure and natural offerings, the theme park is keen to woo MICE visitors.

“We would like to grow the MICE component as it is a high-yield segment,” said Ho.

A 175-room Lost World Hotel is equipped with meeting facilities, and there is also an on-site teambuilding park with outdoor facilities such as a 13m high rope course and rock climbing activity with natural abseil.

To ramp up awareness of the Lost World of Tambun, which is also a member of the Sunway Group, Ho said there were plans to kickstart inaugural efforts to exhibit at international travel trade shows such as World Travel Market and Arabian Travel Market this year.

To further grow the longhual MICE segment, the destination will work on joint advertising with travel consultants, and organise media and agent familiarisation trips.

“Going for us are 1.5-hour direct flights from Singapore to Ipoh and we are just a two-hour drive from Penang and Kuala Lumpur,” Ho added.

“There are several theme parks in Malaysia but we are very unique with nine natural hot spring pools of various temperatures ranging from 37 degrees to 54 degrees, plus we are surrounded by a 400 million-year-old limestone mountain.”

Buy-three-pay-two nights at SilverNeedle Collection Hotels

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BETWEEN April 1 and October 31, guests can book three consecutive nights for the price of two at participating SilverNeedle Collection Hotels: Riva Surya Bangkok, 137 Pillars House Chiang Mai and Kiridara Luang Prabang. Wi-Fi access is free at all three properties.

The 68-room Riva Surya Bangkok is located along the Chao Phraya River and close to Bangkok’s major attractions. Rates start from 3,700 baht (US$125) per night, plus applicable government taxes and service charge.

Within walking distance from historical sites and boutique shopping, 137 Pillars House Chiang Mai features 30 suites built around the original colonial teak homestead, which dates back to the early 1800s. The hotel opened in January 2012. Rates go from 6,400 baht per night, plus applicable government taxes and service charge.

Kiridara Luang Prabang is situated in north central Laos, home to Luang Prabang, a UNESCO World Heritage site known for its Buddist temples and monasteries. The 24-room boutique property is also close to the international airport. Rates start at 4,400 baht per night, plus applicable government taxes and service charge.

Business Events Geelong launches new website for planners

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BUSINESS Events Geelong, which represents Geelong and the Great Ocean Road in Victoria, Australia, has launched a new website to simplify the process of placing an event in the destination.

In the press statement, the MICE bureau said the new website – www.businesseventsgeelong.com.au – was designed for both experienced and first-time event planners. It features a number of planning tools to make the job of placing an event in the region easier, including a streamlined RFP function, which allows Business Events Geelong to tailor a personalised response to all requests.

The site also utilises a responsive web technology which intuitively configures the screen information to suit the device on which it is being used.

Visitors are also able to access all online content for free, including the bi-monthly newsletter, latest business events news, planner guides and Great Deals offered by venues and services.

Convention bureau manager, Terry Hickey, said: “We see www.businesseventsgeelong.com.au as a one-stop shop, with all information available within three or four keystrokes.”

BYOD travellers demand better hotel technology

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HOTELS today must go beyond providing high-speed Internet access in the guestrooms and simple websites to meet the needs of Bring Your Own Device (BYOD) travellers, advised a speaker at Hospitality Investment World Indonesia.

Chris Gribble, vice president and general manager of Asia-Pacific and Middle East hospitality solutions, Infor Hospitality, said: “Research shows that travellers now bring at least three devices and they expect to be able to use them all in the hotel.”

He opined that hotels have to embrace BYOD trends by not only providing excellent Internet access, but also optimising their websites for viewing across all platforms.

“Get your website strategy right. You need to develop web pages that will run on each device very easily. Understand that when you create your website, you want to run it on smartphones as well because the use of the three devices will depend on when and where we want to use them,” said Gribble.

For instance, a mobile app could allow guests to book a meal or last-minute service en route the hotel. “It would be nice to be able to go into the hotel’s website and book a meal while on the way from the airport on a late flight, and have it delivered to the room as soon as I check in.”

Quality Internet access is increasingly crucial even for economy properties although it remains an expensive investment, remarked Archipelago International vice president sales and marketing, Norbert Vas.

“It is the (free and quality) Wi-Fi access that is drawing customers to come back again and again to budget brands such as our Favehotel,” he noted.

Hoteliers urged to look outside Bali

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INDONESIA’S tourism authority is pointing hotel investors and operators beyond Bali, in tandem with the government’s drive to improve infrastructure and facilities in these destinations.

At his keynote address yesterday, vice minister for tourism and creative economy, Sapta Nirwandar, said: “We see a lot of investments in Bali, but there are good places to develop star-rated hotels in other parts of the country, on the main islands as well as the small ones.”

He highlighted that infrastructure in 16 destinations would be developed, which also have a need for accommodation. The Indonesian government has designated Bali, West Nusa Tenggara and East Nusa Tenggara as tourism gateways as part of a 2011-2025 master plan.

“The (2011 opening of) Lombok International Airport (in West Nusa Tenggara) shows the government’s attention on this part of the country, while there is a mega project taking place in Mandalika Tourism Resort.

“There are also growing tourist demands in Gili Trawangan, Gili Meno and around the famous Senggigi areas (in Lombok),” he said.

In East Nusa Tenggara, Alor Island, Komodo and Flores are gaining popularity, while other areas in Indonesia to look at include Bangka, Belitung, Sabang and Medan-Toba.

As for air access, Garuda Indonesia will commence Jakarta-London services by year-end (TTG Asia e-Daily, February 5, 2013) and on track for launch this year is a new airport in Medan and Silangit, North Tapanuli. The latter is 30 minutes away from Lake Toba.

“This will mean better connectivity not only from overseas to Indonesia but also within the country,” said Sapta.

Citing figures from the Indonesia Investment Coordinating Board, Sapta said that total investment in tourism for 2012 was US$869.8 million, growing more than 200 per cent over 2011’s US$279.8 million.

SriLankan Airlines halves Chennai flights on violence

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SRI Lanka’s national airline has slashed Chennai-bound flights from 28 to 14 services a week following a spate of attacks on visiting Buddhist monks and pilgrims.

Last week, SriLankan Airlines reported a drop in traffic between the two cities due to the recent developments in Tamil Nadu.

Sri Lanka’s Ministry of External Affairs last week urged nationals travelling to Tamil Nadu to be cautious after recent attacks by pro-Tamil extremist groups targeting Sri Lankans.

The violence was triggered by accusations that the Sri Lankan government has been lackadaisical towards the needs of local, minority Tamils who have had long-standing cultural and family links with Chennai.

Shiromal Cooray, managing director at Jetwing Travels, said her company had seen a fall in demand for travel to Chennai, which travellers must pass through to access religious sites like Bodh Gaya, where Budhha was said to have attained enlightenment, or Velankanni, home to a famous Catholic church.

Sasi Ganeshan, CEO, VMS Travels, added that 90 per cent of passengers on SriLankan flights to Chennai is pilgrim traffic and the “impact of fewer flights would be enormous”.

Jet Airways and SpiceJet also ply the route but at a much lower frequency. The carriers have not altered their schedules as yet.

SriLankan said it was “closely observing the situation and (would) take further action if necessary”.

High-speed railway in Thailand gets green light

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THAILAND’S cabinet yesterday okayed the construction of a high-speed train network to connect the entire country, which will also see links to Malaysia and Laos.

The seven-year scheme will see the kingdom invest US$68 billion into developing the network, which will consist of four lines and 200 high-speed trains capable of running up to 250km/hour, reported AFP.

The lines will connect Bangkok to regions in the north, south and east, as well as reach the Malaysian and Lao borders when complete.

According to a cabinet document, the new trains will reduce the travel time from Bangkok to northern Thailand from 12 hours to four hours.

Thai transport minister, Chadchart Sittipunt, was quoted as saying: “The projects, which will focus on electric trains and dual tracks, will completely change Thailand, and they will start next year.”

Meanwhile, Thai authorities are also considering a metropolitan rail network for Bangkok.

Chinese travellers still buying based on price: Cornell report

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PRICE is a major factor in travel decisions for Chinese travellers, according to a recent publication by Cornell University’s Center for Hospitality Research, which also studied the Chinese tourist’s preferences in destinations, activities and accommodation.

Cornell’s Preferences and Attitudes of Chinese Outbound Travelers was based on interviews with 51 Chinese tour operators, who observed that Chinese leisure travellers prefer package travel because of the convenience and reasonable prices.

Package price thus emerged as the number one factor in making travel decisions, followed by red tape in obtaining a visa. For instance, South Korea remains a popular destination for the Chinese due to the visa waiver programme to Jeju Island and the availability of multiple-entry visas. The  cumbersome US visa application process, on the other hand, was cited as the biggest stumbling block in demand for the longhaul destination.

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Meanwhile, Bali, South Korea, Hawaii and Japan were expected to hold the most appeal and growth prospects for the Chinese traveller over the next five years, from a choice of 10 Asia-Pacific destinations.

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Internationally, almost 75 per cent of respondents said Europe would become increasingly popular with the Chinese, followed by North America, Australia and the Middle East.

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The Internet was named the most influential channel when it came to picking a destination. The Cornell study quoted the TNS Digital Life report, which said Chinese residents trust information gleaned from social media three times more than recommendations from friends and family.

Respondents also expect that shopping would grow the most over time, due to a culture of gift-giving, followed by beach and cultural tourism.

For accommodation, the Chinese preferred full-service, urban hotels, said the report, explaining that it was “a matter of efficiency” that tour groups wanted hotels that served breakfast, while also detailing their preferred bathroom amenities (dual sinks, shower, separate makeup vanity to reduce waiting time for bathroom facilities) and in-room amenities (tea and coffee-making facilities, Wi-Fi and Internet availability). A swimming pool was the top resort amenity, followed by a business centre and spa facilities.