TTG Asia
Asia/Singapore Thursday, 5th February 2026
Page 2355

Asia World Enterprise launches campaign with high-end focus

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DMC Asia World is hoping to capture a larger slice of the luxury travel market through the release of its The Ultimate To Do List South East Asia and Beyond online publication, which can be white labelled for market distribution.

Designed by Asia World to present clients with a selection of luxurious experiences coupled with suggested itineraries in South-east Asia, product selection was driven by the high-end market and features popular destinations with proven demand rather new products.

“This is a chance for tour companies around the world to white label a unique deluxe products brochure,” remarked Stephen McEvoy, managing director of Asia World Enterprise.

Alongside the publication will be supporting online content and access to tablet applications. A key element of the campaign is the ability for clients to white label the marketing collateral and online content for their own market distribution.

Asia World is hoping the new technology will connect with high-end travellers and convert bookings.

The services have been provided by Australian company Koolivoo, which aims to connect suppliers targeting travellers through niche trade channels where luxury services are an essential requirement in the purchasing cycle.

“The significant presentation drives new revenues and better yields through targeting traveller’s aspirations rather than commodity groupings where prices are driven down,” said Matt McKinley, managing director of Koolivoo.

Tourism Fiji announces new tourism expo for 2014

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FIJI’S growing tourism industry will receive a boost in the form of Fijian Tourism Expo (FTE), a new major international tourism industry event.

Slated to take place at Sheraton Conference Centre in Denarau from May 5 to 8, 2014, the trade event will showcase local tourism operators, Fijian-made products and Fijian culture.

Rick Hamilton, CEO of Tourism Fiji, said: “It is the role of Tourism Fiji to provide a platform for our local industry to market itself to the world…Our focus will be to more effectively engage the Australian and New Zealand markets and to attract quality longhaul buyers from Asia, UK, Europe and the US.

“The FTE programme will be tailored to cater for the needs of local industry and deliver a unique Fijian experience. We will look after all service providers, big and small, and provide a more effective way of promoting Fiji as an international visitor destination of choice.”

The NTO has also appointed Sally Coopers as Tourism Fiji’s events and MICE director. One of her primary responsibilities will be to organise and run FTE.

Tailor-made for women

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tipsheet

WHAT A spin-off brand from Hong Kong’s Travel Expert, Tailor Made Holidays (TMH) boasts the first-ever women-oriented travel concept in town. It officially kicked off in late April with retail outlets in Kowloon Bay’s Telford Plaza and Kowloon MTR station.

TMH offers themed FIT packages meant to wow female clients, such as cosmetic tours in South Korea as well as cooking classes and spa visits in Thailand. Details such as hotel locations are also well thought out. Its shopping product, for example, is packed with choices of hotels situated next to malls. In addition to shorthaul destinations, upscale ones farther away like the Seychelles are also included.

In terms of retailfront, shop design is more girlish and there are designated spaces for ladies’ handbags.

WHO Founded in 1986, Travel Expert (Asia) Enterprises started out arranging air tickets and offering hotel reservation services to independent travellers. This helped consolidate its expertise in the FIT segment, allowing it to go public in 2011. Currently, it has 65 outlets at easily accessible locations like MTR stations. Apart from TMH and Travel Expert (TE), the company also has brands reaching out to the business travel and cruise segments.

WHY Travel Expert (Asia) Enterprises CEO, Alfred Kam, said: “Having multiple brands enables us to serve different target segments as the TE brand is mass market, while TMH was created in view of the burgeoning number of female travellers due to their rising social status and key decision-making role when planning family travel.”

TMH also launched in China early this year but there it caters to the high-end wholesale FIT market looking for quality products and more privacy. Kam said that about 90 per cent of outbound traffic from China is still group tours so there is room for growth for the FIT business.

He explained: “The birth of our B2B model in China can be attributed to the rising number of travel agencies and consumers who want to buy from a quality Hong Kong brand when making overseas travel.”

TARGET TMH targets mid- to high-end female clients aged 25-40 as the trend is for more of them to travel in small groups now, said Kam.

There are also plans to add one or two shops in travel zones within key shopping arcades.
In China, the sales team will initially focus on travel consultants operating in the Pearl River Delta region, such as Shenzhen and Foshan.

Streamlined visa processes could add 57 million tourists for APEC countries: UNWTO

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SMOOTHING out visa policies for inbound tourists could pave the way for up to 2.6 million additional jobs by 2016, 57 million more inbound travellers and an extra US$89 billion in international tourism receipts for Asia-Pacific Economic Cooperation (APEC) economies.

These findings are presented in The Impact of Visa Facilitation in APEC Economies study jointly produced by the United Nations World Tourism Organization (UNWTO) and the World Travel & Tourism Council (WTTC).

According to the report, although countries have successfully collaborated and improved visa policies regionally, 21 per cent of expected arrivals to the region between 2014 and 2016 will still need to obtain a traditional visa.

The following have been singled out as areas to work on: the delivery of information, facilitating current processes to obtain visas, differentiated treatment to facilitate tourist travel, instituting eVisa programmes and establishing regional agreements for visa facilitation.

Addressing the APEC High Level Policy Dialogue on Travel Facilitation, UNWTO secretary-general, Taleb Rifai, said that “placing visa facilitation as a national priority can translate into significant socio-economic benefits in terms of income and jobs generated by the growth of tourism demand”.

“APEC has been a leading organisation in terms of regional integration and we believe that visa facilitation can contribute significantly to advance APEC’s objectives and the balanced growth of its economies,” he shared.

Indonesia’s minister of tourism and creative economy and host of the meeting, Mari Elka Pangestu, said: “The challenge now is to establish cooperation between officials working in tourism, finance, customs, immigration, security, transportation and airport authorities which are in different working groups.

“In 2013, through this High Level Policy Dialogue on Travel Facilitation held in Bali, for the first time, there is an attempt of coordination across fora and we hope to end up with some action plans on visa and travel facilitation.”

Typhoon Wutip lashes Vietnam but spares tourism

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CENTRAL Vietnam’s hotels and resorts have already bounced back in the wake of Typhoon Wutip, which hit Vietnam on Monday with sustained winds of up to 117kmh.

The typhoon killed at least three, left dozens of fishermen missing and damaged thousands of houses as it swept over Vietnam this week, according to AFP. It also caused minor floods in many of the streets around the Thu Bon River in Hoi An, although the main tourist districts were not affected.

Seafront hotels in the area advised guests from going outside due to the risk of falling tree limbs and reduced visibility from airborne sand.

Shyn Rose, client services manager at Golden Sand Resort and Spa in Hoi An reported a number of guests leaving early on September 28-29 to avoid the typhoon, but there are no cancellations of present bookings.

“We have closed the swimming pool due to sand being blown into our garden area from the beach, however all the rooms are okay and we are still operating as normal,” Rose commented.

There was also partial flooding along Highway No. 1 linking north and south Vietnam in the Ky Anh district of Vietnam’s central Ha Tinh Province.

Le Tat Thuong, operations manager at Destination Asia said the disruptions had been minimal owing to the fact it is the low season and the main affected area of Hoi An was easy to bypass. “Some guests decided to leave early on September 28, choosing to head north to Hanoi or simply stay in Danang.”

Lang Co Town in the Phu Loc district of Thua Thien – Hue Province, where Banyan Tree Hotels & Resorts operates the Laguna Lang Co integrated development, was also lashed by the typhoon.

Said a Banyan Tree spokesperson: “On September 30, Typhoon Wutip passed through the area where Banyan Tree Lang Co and Angsana Lang Co are situated. The property implemented the typhoon procedure and made all the necessary precautions to manage the impact of the storm.

“The safety of our guests and associates was our primary concern and we are happy to report that everyone is safe. There has been minimal damage and the resort has resumed full operations. The typhoon has passed by the resort and the weather is now clear.”

Jordan sets eyes on South-east Asia, refutes safety concerns

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AGAINST the backdrop of ongoing political unrest in the Middle East, Jordan is looking to stand out as a “100-per-cent safe destination”.

Present for the first time at IT&CMA, Rasha Hamshawi, business tourism officer, Jordan Tourism Board (JTB), said: “We want people to look at just Jordan and not let what is happening in the other (Middle Eastern) countries affect their judgement.

“It will be a pity if they miss out on visiting the fascinating city, which boasts the famous Dead Sea and Petra, one of the seven wonders of the world.”

Hamshawi said the Hilton-managed King Hussein Bin Talal Convention Centre, which can seat 2,000 delegates, is one of the pulling factors for MICE groups as it can host meetings on the Dead Sea with its shore location.

While Hamshawi was unable to provide figures on MICE visitor arrivals, she said it had “definitely dropped” in recent years hence the new marketing focus on the Asian market.

According to Moawia Qtaish, product manager of Jordan-based Bridge Travel, inbound arrivals recorded a dramatic year-on-year 80 per cent slump as a result of the political unrest in the Middle East.

Qtaish said: “We want people to know that Jordan is still friends with everybody and it is important for travellers to know that Jordan is perfectly safe.

“We decided to reach out to Asia as part of our strategy to attract new markets, and meetings and incentives are a good place to start with because we can offer exactly what Asian event planners need.

Being a compact environment, Jordan is useful for business travellers because they can work and play easily in the same compound. We have well-established five-star hotels that are situated next to unbeatable historical sights.”

He said his company is targeting Singapore, Malaysia, Thailand and India in particular, as these markets are the sources of well-heeled, experienced travellers.

Read more in the IT&CMA and CTW Asia-Pacific Show Daily

Myanmar faces challenges in attracting incentives

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LONGHAUL incentive buyers are becoming more interested in taking groups to Myanmar, especially with clients who want new experiences in the region, but issues such as access, visas and hotel capacity remain significant barriers for some.

Joost de Meyer, CEO of US-based First Incentive Travel, told TTG Asia e-Daily: “I definitely want to organise an incentive to Myanmar – not next year, but certainly in the next few years. There is a lot of buzz about this country in the US because it is not as overrun (by tourists) as other destinations in that (region).”

Beyond easing the burden of travel for visitors, the government should also organise familiarisation trips and join associations such as SITE and MPI, he said.

The previously closeted South-east Asian nation has opened up significantly in the past two years. Arrivals surged from around 800,000 in 2011 to more than one million last year, with the figure set to rise by 50 per cent by year-end.

This boom in arrivals was in part helped by improved air access, said Mark De Belie, owner of Act-Wise in Belgium, who took his first two incentive groups to Myanmar last year.

“Previously we had to go through three flights from Belgium to reach Myanmar, but today we can reach Myanmar with two flights,” he said. “However, the destination is still going through transformation so it may not be ready for large groups. If we need 2,000 rooms, Myanmar does not have enough capacity.”

Hotels are also struggling to cope with the influx of tourists, making the arrangement of incentives more difficult than in the past, said Eric Moris, managing director of Belgium-based Business Pass, who has been taking groups to the country for nine years.

“It’s becoming more difficult,” he said. “The country is more open but…things are developing (and) hotels are not following (the positive growth trend); they are not delivering.”

Meanwhile, Ashwani Gupta, managing partner of Dove Travels in India, said Myanmar will not attract Indian incentive groups until it simplifies the visa application process and does more to actively promote the destination within the trade.

Additional reporting by Lee Pei Qi

Read more in the IT&CMA and CTW Asia-Pacific Show Daily

New Zealand ups Asian pursuit at IT&CMA debut

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HAVING previously targeted its attention on the leisure sector, Tourism New Zealand is rolling out dedicated efforts to woo more MICE business from South-east Asia.

A new three-year marketing plan was unveiled in June, with a worldwide budget of NZ$34 million (US$28.2 million) earmarked for the next four years, representing close to an 80 per cent increase in funds from a low base, according to Mischa Mannix-Opie, regional manager South & South East Asia of Tourism New Zealand, which is participating in IT&CMA for the first time this year.

In the pipeline are stronger marketing efforts for Indonesia and India, which have been identified as emerging markets for the destination.

“India will see a quadrupling of budget and increase of human resources (from two to four staff) while Indonesia – which used to be managed out of Singapore – will see a new office with three staff opening in Jakarta later this month,” commented Mannix-Opie.

“We will look at conventions and incentives from Singapore, and incentives from Malaysia, Thailand and India, where we had been more reactive than proactively going out with a plan to attract business partners and develop a quality base of leads,” she added.

At the same time, the NTO is keen to attract more business events from Asia-Pacific to New Zealand; the coming months will see the addition of a new role in Singapore and two roles in China to cultivate New Zealand’s visibility in the regional corporate world, with ongoing support from the regional offices.

Earlier this month, Tourism New Zealand launched a business events-specific campaign, 100% Pure New Zealand – Beyond Convention, alongside a newly revamped website (www.businessevents.newzealand.com) to showcase the country’s strengths as an incentive as well as conference destination.

Read more in the IT&CMA and CTW Asia-Pacific Show Daily

Abacus highlights five major corporate travel trends

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ABACUS today unveiled the results of a new study detailing trends in the business travel scene, namely: tighter corporate travel policies, growing preference for LCCs, polarised CBT adoption rates, increasing use of mobile devices for travel and rising concern of secondary expenses.

Abacus’ Five Major Trends in Corporate Travel Practices in Asia Pacific surveyed a representative cross-section of corporate travel organisations across the region on their business practices.

According to the study, companies are clamping down on travel spend with 97 per cent of companies increasing corporate travel policy enforcement and 73 per cent reducing the number of business trips. Cost cutting is also achieved through policies that force travellers to stay in lower star-level lodging (47 per cent) or fly economy rather than business class (60 per cent).

In a further step, companies are opting to fly their travellers on LCCs (TTG Asia e-Daily, October 1, 2013). Some 77 per cent of companies polled said the lowest fare rates were the biggest draw in using LCCs, followed by flight times (40 per cent) and data capture (40 per cent).

While corporate booking tools have been widely implemented in companies at 73 per cent, adoption rates show users were divided into two distinct groups – those who self-book and those who delegate travel management.

Abacus International CEO, Robert Bailey, commented: “(Agencies) may in some cases want to reposition corporate booking tools as serving more the personal assistants (who handle travel arrangements), with mobile apps appealing to the travellers. Adoption is never uniform.”

Furthermore, despite 83 per cent of TMCs agreeing that smartphones would have a moderate to significant impact on their business, only 33 per cent have a mobile web or native application for mobile devices.

Lastly, secondary expenses that account for between 10 and 14 per cent of trip expenses on average in the Asia-Pacific are a growing concern for companies. Presently 30 per cent of travel agencies now provide electronic expense management systems to corporate clients to capture payments.

GLH’s luxury brand Clermont to establish Singapore, KL properties

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THE largest owner-operator hotel company in London, GLH, yesterday debuted new luxury hotel and private residences brand Clermont, which will see hotels opening in London, Singapore and Kuala Lumpur.

Clermont London will open next year following the rebranding of The Royal Horseguards, a five-star property situated on the north bank of the River Thames between Trafalgar Square and the Houses of Parliament.

Clermont Singapore will be located within the 290m Tanjong Pagar Centre, a mixed-use development, and open in 2016. There will also be a residential component offering 200 luxury apartments under the Clermont Residence brand as well as four private amenity decks for residents’ exclusive use.

In Malaysia, Clermont Kuala Lumpur will take its place within Damansara City, part of a mixed development project that also encompasses two office towers, luxury residential towers and a lifestyle mall. It is scheduled to open in 2016.

Like its Singapore counterpart, Clermont will offer 370 residential apartments in Kuala Lumpur. Residents can enjoy an Olympic-length pool, aqua gymnasium, function rooms and private dining rooms.

Said Mike DeNoma, CEO of GLH: “Clermont is a vibrant entrant to the global luxury hotel market and we are thrilled to announce today iconic new hotels and residences in a number of globally significant locations.

“The GLH ambition is to open hotels in all of the top 30 global cities, and today’s announcement reinforces the scale of this ambition.”

London-based GLH is a global hotel subsidiary of Singapore-listed GuocoLeisure Group.