DMC Asia World is hoping to capture a larger slice of the luxury travel market through the release of its The Ultimate To Do List South East Asia and Beyond online publication, which can be white labelled for market distribution.
Designed by Asia World to present clients with a selection of luxurious experiences coupled with suggested itineraries in South-east Asia, product selection was driven by the high-end market and features popular destinations with proven demand rather new products.
“This is a chance for tour companies around the world to white label a unique deluxe products brochure,” remarked Stephen McEvoy, managing director of Asia World Enterprise.
Alongside the publication will be supporting online content and access to tablet applications. A key element of the campaign is the ability for clients to white label the marketing collateral and online content for their own market distribution.
Asia World is hoping the new technology will connect with high-end travellers and convert bookings.
The services have been provided by Australian company Koolivoo, which aims to connect suppliers targeting travellers through niche trade channels where luxury services are an essential requirement in the purchasing cycle.
“The significant presentation drives new revenues and better yields through targeting traveller’s aspirations rather than commodity groupings where prices are driven down,” said Matt McKinley, managing director of Koolivoo.
