BEST Western International has polished up its digital offerings for customers in the Asian and Middle East markets.

The hotel company yesterday rolled out its refreshed website, bestwesternasia.com, now boasting more in-depth knowledge and high-quality imagery.

Furthermore, it has also unveiled a new iPad app for Asia and Middle East hotels offering detailed information about the hotels’ rooms, amenities and facilities. Guests may also make bookings directly via the app, which is free from the iTunes store.

Glenn de Souza, vice president of international operations for Asia and the Middle East, said: “Today’s traveller needs an informative and immersive online experience, and we are delighted to be able to provide this with our excellent new website and iPad app for Asia and the Middle East.”

He added: “We will soon have an Android application too.”

FOSUN International and Kerzner International Holdings have signed an agreement to launch the world’s third Atlantis resort along the Haitang Bay National Coast in Sanya, Hainan.

The 62-hectare resort will feature more than 1,300 guest rooms, dining destinations, bars and lounges, the Aquaventure Waterpark and exotic marine exhibits when completed in 2016.

Atlantis, Sanya Hainan is the first Atlantis resort in China and is expected to generate over 3,500 jobs.

Guo Guangchang, chairman of Fosun, said: “Atlantis resorts have really defined the destinations they are located in – first in the Bahamas, and then on Palm Island, in Dubai.

“Atlantis, Sanya Hainan will reinterpret the myth of Atlantis is a new and modern style, while pioneering previously unseen experiences to redefine holiday experiences in China and beyond.”

PANELLISTS at this year’s Cruise Shipping Asia-Pacific conference debated on what products are needed to meet the tastes of Asian customers, drawing attention to two kinds of passengers.

Ted Blamey, principal of Chart Management Consultants that produced the Asia Cruise Association’s (ACA) white paper on cruising, said: “The cultures and customs in Asia, vacation patterns, tastes and preferences, income levels…all vary significantly between one nation and the other, so it’s a mistake to talk about Asia as one market.”

However, mainstream cruisers of each market exhibit overarching similarities when compared against the Western passenger’s profile.

Blamey explained that Westerners prefer cultural experiences and relaxing in the sun or at bars, with about half of them buying shore excursion tours. They also favour seven- to 14-night open-jaw cruises, and are more likely to travel as a couple or with friends.

On the other hand, Asians hope to see and do as much as possible. A whopping 90 per cent book multiple organised tours, while on board they enjoy shopping and karaoke, keeping out of the sun. They also travel in multi-generational family groups and take short roundtrip cruises instead.

ACA’s white paper found that cruises of two-to-three nights and four-to-six nights accounted for 368 and 261 cruises in the region this year respectively. Collectively, short cruises constituted 77 per cent of all cruises through Asia.

To tap this opportunity, Carnival Australia’s CEO, Ann Sherry, urged cruise liners to offer cheap, short weekend cruises and make money from ancillaries instead.

Christina Siaw, CEO of Singapore Cruise Centre, observed: “Singaporeans and Asians go for all our short cruises. They aren’t buying the itinerary, because they’ve been to Port Klang (Kuala Lumpur), Phuket and Penang dozens of times. They buy the time to bond with their three-tier family. It’s a weekend getaway with the family, there’s something for everyone and it’s an Asian habit.

“For the densely populated capitals such as Bangkok and Singapore, what we need is a product where the ship itself is a destination. Many families tell me: ‘Being on the ship is a lot more fun and less stressful than taking my children to Orchard Road (on the weekend).’”

Likewise, Buhdy Bok, senior vice president Pacific Asia and China, Costa Crociere, said that Costa’s ‘Italy at Sea’ premise was a draw. “The Italian experience is very attractive to Asian guests, and we try to keep that, while also offering items that are important to Asians, such as food.”

However, Michael Goh, senior vice president sales, Star Cruises, could not agree. “I think passengers want everything and our job is to create demand among cruisers. Last week, 60 cyclists brought their bicycles on board with us and sailed to Langkawi to cycle. So we have to create the product (according to guest wishes).”

Brett Jardine, general manager of CLIA Australasia presented the middle ground, saying: “I think the really simple answer is there are two types of passengers: itinerary-focused and ship-focused…As long as the industry can cater to all types of passengers, we’re going to prosper.”

MACAU-based Melco Crown Entertainment yesterday unveiled City of Dreams Manila, the company’s new integrated resort joint venture with Belle Corporation. It also announced an increased stake in the venture slated to open mid-2014.

A namesake of Melco’s flagship integrated resort in Macau, the US$1.3 billion Philippine property will accommodate three luxury hotels, including the 260-room six-star Crown Towers Hotel, as well as three entertainment venues, one of which will be a nightclub with an international operator.

“We have a strong client base from China, Hong Kong and Macau. Our plan is to attract families to Manila,” said Melco’s co-chairman Lawrence Ho, highlighting the resort’s intent to also position itself as a family-themed resort.

“We plan to bring in customers where Macau is the backyard…using private jets and helicopters. We have the biggest direct VIP network in Macau – a segment called Premium Direct – and we have the biggest database (in Macau),” added Ho.

Ho said Melco has also brought in junket operators to look at the project in its early stages.

The Philippine Amusement Gaming Corporation, a state-owned gaming license operator, has allowed Melco Crown Philippines (MCP), operator of the resort, to expand its gaming licence to include more gaming tables, slot machines and electronic table games upon opening, compared to its previous anticipated allotment.

Melco Entertainment will be upping its investment in the project from US$620 million to US$680 million as a result of these new development plans.

The project is a rebranding of Belle Corp’s own integrated resort project, Belle Grande Manila Bay, which was in search of funding (TTG Asia e-Daily, June 16,2011).

THE hotel management subsidiary of Shun Tak Holdings, Artyzen Hospitality Group, has set up a joint venture operating company with citizenM hotels to introduce and manage the rollout of the brand in Asia.

Artyzen citizenM Asia shall own the perpetual rights and concept to the brand in Asia exclusively and will grow the brand distribution through hotel management agreements with owners and investors.

“We already have a strong team of industry experts under Artyzen Hospitality Group with offices in Hong Kong, Macau, Singapore and soon, Shanghai. This will provide citizenM hotels with ample resource and market knowledge to support the expansion of the brand in Asia,” said Robbert van der Maas, president of Artyzen.

Launched in 2008 in Amsterdam, The Netherlands, citizenM is the brainchild of Rattan Chadha, founder and former CEO of fashion brand Mexx. “With the success we have had in Europe, it is natural that our next growth phase be in Asia. Choosing the right partner was our main strategic priority and we are ecstatic to be able to partner with Artyzen who are innovators themselves and have the resources to grow citizenM in Asia,” said Chadha.

citizenM hotels have recreated the modern traveller’s lobby experience by introducing the living room concept, which presents multiple zones to relax, meet and work. Living rooms are filled with art and designer furniture, while the F&B concept, canteenM, features a full cocktail bar and high-quality food 24/7. Rooms are a combination of modern design, user-friendly technology and functional space.

citizenM currently has hotels located in London, Glasgow, Amsterdam City and at Amsterdam Schiphol Airport. In early 2014, the group will open its first property in New York and Rotterdam. Current hotels under development include three more properties in London, Paris and New York. In addition to the Asia rollout, the group has plans to expand in major cities like Milan, Barcelona and Istanbul.

RED Planet Hotels has become the largest international hotel chain owner and operator in the Philippines with the opening of its sixth Tune Hotel in the archipelago, the 140-room Tune Hotel Quezon City, on October 8.

Red Planet’s CEO, Tim Hansing, said: “We are proud of our significant achievement in the Philippines, and with more Tune hotels to come in the country, Indonesia, Thailand, Japan, South Korea and Taiwan…we are very much looking forward to securing the brand’s position as Asia’s leading value-for-money accommodation.”

The first Tune Hotel in Angeles City opened its doors in February 2012. The other four are in Cebu, Makati, Ermita and Cagayan De Oro.

Red Planet will open a further four hotels under the Tune banner in Davao and Ortigas (November 2013), Aseana City (April 2014) and Ayala Avenue (May 2014), taking its Philippine portfolio to 10 hotels and 1,724 rooms.

Red Planet now owns and operates 14 Tune Hotels with 2,186 rooms in the Philippines, Thailand, Indonesia, Japan, and will soon expand the brand in South Korea and Taiwan.

Red Planet is Tune Hotels’ largest global franchise partner and has a 17 per cent ownership stake in Tune Hotels.

There are also Tune Hotels in Malaysia, England, Scotland and the first in Australia will open next month in Melbourne.

KOREA Tourism Organization (KTO) is planning to organise roadshows in two Indian cities – one in New Delhi on October 23 and the other in Mumbai on October 25 – to showcase Korean MICE and leisure products to Indian travel consultants.

Attendees include three Korean DMCs, representatives from Korea Tourism Organization, Asiana Airlines and Korean Air and about 130 Indian travel consultants.

Jaesang Lee, director of KTO’s India office, said the NTO is organising the roadshows in the two major outbound gateways of India as “awareness of Korea as a tourist destination in India is not very high compared with other longhaul destinations”.

“We will promote Seoul and Jeju Island, our two most popular leisure destinations. These destinations also boast infrastructure for hosting MICE events of any size. We will also focus on Busan, Gyeongju, Andong and Incheon,” added Lee.

Around 92,000 Indians visited South Korea in 2012. The NTO is expecting 110,000 Indian visitor arrivals by the end of this year.

BIMAN Bangladesh Airlines is looking for a Gulf-based or South-east Asia-based airline investor and partner after the government cleared the launch of its maiden IPO offer.

The national carrier of Bangladesh has floated a tender to offload 61 per cent of the Bangladesh government’s stake to a strategic investor in a bid to save the airline from its current financial quagmire. The bid closes on October 11. The government will retain a 30 per cent minority stake and nine per cent will be reserved for Biman employees.

Kevin John Steele, newly appointed managing director and CEO of Biman Bangladesh Airlines, said: “We are open to strategic partnership with any dependable airline partner based in the Gulf or South-east Asian nations or India. We are open to a joint venture. New Delhi is very important for our future growth and is likely to become a hub for us.”

Biman managed to reduce its losses from US$75 million in 2011 to US$25 million in 2012, and hopes to bring the losses further down to US$10 million by 2H2014.

Currently, it has eight aircraft and expects to increase it to 18 by 2015. It expects to induct more Boeing 777s and has ordered six 787 Dreamliners to be delivered in 2018.

The 34-year old carrier, faced with the threat of an indefinite employee strike with its failure to pay wages, has been bailed out temporarily by the government.

Mozzamat Nazmanara Khanum, deputy secretary of Bangladesh’s Ministry of Civil Aviation and Tourism, said: “We have introduced visa-on-arrival for several countries to augment inbound tourism and business travel. Biman’s revival will catalyse tourism growth.”

International inbound arrivals to Bangladesh grew from 3.2 million in 2005 to six million in 2012.