TTG Asia
Asia/Singapore Saturday, 20th December 2025
Page 215

Plaza Premium Group welcomes new MD of global marketing, products and partnerships

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Gigi Cheung has been appointed as managing director of global marketing, products and partnerships of Plaza Premium Group.

She brings over 24 years of experience in business development, partnerships, sales and consumer experience, and will take the lead in developing and implementing strategies to establish the company’s global marketing standards in her new role.

She was most recently the vice president for the launch of K11 MUSEA in Hong Kong as a cultural destination, and prior to that, she had a nine-year tenure at New World Development.

Japan to add more luxury hotels to national parks

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Japan is working to have at least one luxury resort hotel in each of its 35 national parks by fiscal 2031 in a bid to make national parks more attractive to affluent inbound visitors, a core market in the country’s latest tourism plans.

The country’s national parks, which extend from the northernmost tip of Hokkaido to the southernmost islands of Okinawa, are already home to some high-end properties thanks to both public and private sector efforts, including The Ritz-Carlton, Nikko, which opened in Nikko National Park in 2020.

Towada-Hachimantai National Park, pictured, is one of four national parks that is part of the current pilot

Still, the environment ministry wants to ensure every national park can accommodate affluent visitors, not only to increase the number of visitors but also their length of stay and level of engagement with nature.

“We aim to implement projects to increase the attractiveness of national parks using private-sector resources,” said environment minister Shintaro Ito of the plan, adding that the government’s goal is “world-class national parks based on the understanding of local communities and the idea of environmental conservation”.

As part of efforts, the environment ministry is running a pilot project to attract luxury hotels in four national parks including Towada-Hachimantai National Park, which stretches across Aomori, Akita and Iwate prefectures in northern Honshu, and Chubusangaku National Park, which covers Gifu, Nagano and Toyama prefectures in central Honshu.

National Parks have long been part of the government’s tourism growth plan, first a pillar in its Tourism Vision To Support Tomorrow’s Japan, launched in 2008, and now a core element of policies to increase the number of inbound visitors to 60 million annually by 2030.

Agoda, TPB Philippines to bring the world to the Philippines’ shores

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Sustainability implementation in organisations still a work-in-progress: NTUC LearningHub

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Contiki launches limited-edition trip for travellers to explore France in one week

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Onyx Hospitality Group introduces new campaign for its Shama brand

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Onyx Hospitality Group (Onyx) has launched a new campaign that will focus on creating immersive experiences and fostering a strong sense of community, redefining serviced apartment living for the modern traveller.

The Live Your Blended Life at Shama campaign will also be accompanied by a new brand video.

From left: Onyx Hospitality Group’s Yuthachai Charanachitta, Niwat Vaitayamongkol, and Dennis Chong

Shama, a serviced apartment brand originally from Hong Kong, was acquired by Onyx in 2010 and has since been expanding both in Thailand and internationally. The company recently launched three new Shama locations in 2024: Shama Hub Metro South in Hong Kong, Shama Hub Qiantang Hangzhou in China, and Shama Suasana Johor Bahru in Malaysia, with Shama Rayong in Thailand scheduled to open in 2027.

The Shama brand encompasses three distinct categories: Shama Luxe, Shama, and Shama Hub – Onyx has plans to expand Shama Hub in Thailand, Shama Luxe in Malaysia, and Shama in Laos in the near future.

A key feature of the Shama brand, and part of the new campaign, is the Shama Social Club.

As part of the Live Your Blended Life campaign, three exclusive Shama Social Club activities will be introduced each month. From October to December 2024, these activities comprise the Explorecation (explore + vacation) activity in October, which features a Floating Sound Bath experience; the Workshopping (work + shopping) activity, scheduled for November, which will help guests understand their unique colour profiles for outfit selection; and the Foodventure (food + adventure) activity, happening in December, that will allow guests to embark on a bike tour through Bangkok, sampling local flavours and learning photography tips.

“In addition to its prime location and excellent facilities, the Shama Social Club, a lifestyle programme of the Shama brand, will elevate the living experience by fostering connections, familiarity, and integration with surroundings and the local community. This programme is designed to make guests feel welcomed and at home from their very first visit, ensuring they adapt quickly and comfortably to their new environment,” said Onyx CEO Yuthachai Charanachitta.

Robust hotel pipeline enriches Philippine tourism development, boosts job creation

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From left: The 2024 Philippine Accommodation Pipeline Report was launched in the presence of Philippine Hotel Owners Association’s Benito C Bengzon, Jr; PHINMA Microtel Hotels, Inc’s Jose Mari del Rosario; SM Hotels and Conventions Center’s Peggy Angeles; Waterfront Manila Hotel and Casino’s Arthur Lopez; LPC’s Alfred Lay; Nurture Wellness Village’s Cathy Turvill; Bonifacio Landmark Hotel Management Corp’s Hans Hauri; and New World Makati Hotel’s Nantha Kumar.

The Philippine hotel sector is showing resilience as investors seek opportunities throughout the country and put their money in upscale properties with international and homegrown brands.

Some 158 accommodation establishments are either planned or currently under development, and are set to add 40,084 new keys to the country’s room inventory over the next few years. These projects also represent a staggering 250 billion pesos (US$4.5 billion) in private investment and will create over 55,000 direct jobs, according to the 2024 Philippine Accommodation Pipeline Report of the Philippine Hotel Owners Association (PHOA) and Leechiu Property Consultants.

From left: The 2024 Philippine Accommodation Pipeline Report was launched in the presence of Philippine Hotel Owners Association’s Benito C Bengzon, Jr; PHINMA Microtel Hotels, Inc’s Jose Mari del Rosario; SM Hotels and Conventions Center’s Peggy Angeles; Waterfront Manila Hotel and Casino’s Arthur Lopez; LPC’s Alfred Lay; Nurture Wellness Village’s Cathy Turvill; Bonifacio Landmark Hotel Management Corp’s Hans Hauri; and New World Makati Hotel’s Nantha Kumar.

Geographically, half of the pipeline projects are in Luzon, the country’s economic hub, with 85 new accommodation and 20,116 keys.

Tourism centre Visayas gets 42 per cent of the lion’s share with 57 accommodation and 16,830 keys.

Mindanao represents eight per cent of the total or 16 new accommodation and 3,138 room keys, but is expected to continue on an upward trajectory as its economy continues to grow, the report said.

The report also noted the shift towards decentralisation of investments, with developers from Luzon and Visayas actively seeking expansion opportunities in a diverse range of locations, from Baguio City and New Clark City in Luzon to Davao and Cagayan de Oro in Mindanao.

The rise of alternative accommodation models like branded residences, serviced apartments and condotels signal a shift in market preferences as travellers seek home-like stays and investors look for long-term returns.

As integrated resorts (IR) thrive in the Manila Bay area, major developers are coming in with 2,863 keys in the pipeline, including Westside City Resorts, Hotel Okura Manila Bayshore, and Banyan Tree Manila Bay.

Visayas, particularly Cebu, Boracay and Panglao, is experiencing significant growth in upscale, upper upscale and luxury segments largely attributed to international connectivity. Resorts are seeing a notable surge in popularity especially in Panglao, Mactan and Palawan.

By 2028, when the Philippines aims to have 12 million foreign tourist arrivals, it will be supported by 8,969 new hotel keys across the country, 46 per cent of which will be from international hotel brands.

Centara Life elevates travel with flexible checkouts and late breakfasts

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The Centara by Centara hotel brand has been reimagined as Centara Life, a rebranding exercise that is designed to offer greater brand clarity as well as improved convenience and flexibility for guests.

Centara Life introduces several innovative guest perks such being able to check in any time and enjoy a full 24-hour stay; flexible breakfasts served until 16.00; an always-open complimentary snack bar showcasing local snacks from each hotel’s locale; and a night-time noodle bar where travellers can enjoy late-night suppers.

Centara Hotels & Resorts’ CEO Thirayuth Chirathivat (extreme right) shows off the new Centara Life brand with colleagues Pinida Pettanagul and Tom Thrussell

According to Tom Thrussell, vice president – brand, marketing & digital of Centara Hotels & Resorts, the rebranding was driven by both functional and emotional needs and will “breathe new energy and life into the upper-midscale hotel sector” by focusing on what modern guests truly want – comfort, flexibility, and convenience at an attractive price.

The rebranding followed extensive market research and surveys of existing customers, with Thrussell saying that the new name and visual identity were influenced by the brand’s key customers.

“We learnt that the previous name, Centara by Centara, was not really very well understood by our customers,” Thrussell noted, adding that the decision to leverage the Centara name, while adding the term “Life” to differentiate it, has helped strengthen the brand’s identity and make it more relatable.

Furthermore, the brand caters to all types of travellers, from business to leisure, solo adventurers to families.

He added: “We also learnt that while customers and guests still crave security, comfort, quality of service, they need more than that now. Particularly in a post-Covid world, they crave flexibility, efficiency, and a break away from some of the traditional hotel rules. So, that’s what we’re looking to integrate into our service experiences.”

Operationally, offering these new perks across all rooms presents challenges, particularly during peak times. Thrussell acknowledged this, stating that in the interest of balancing guest expectations with operational feasibility, these offerings are available at a bookable rate, allowing guests willing to pay a premium to access full 24-hour stays and other benefits.

Centara Life hotels are already open in Bangkok, Krabi, Koh Samui, and other locations, with more destinations planned as part of Centara’s goal to double its global portfolio by 2027.

To celebrate the launch, the brand is offering a special promotion, allowing CentaraThe1 members to enjoy extra benefits, such as stay-three-pay-two deals and double points.

IndiGo and Amadeus enter strategic NDC partnership

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Norwegian Luna opens debut voyages for sale

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Norwegian Cruise Line (NCL) has opened its latest ship, Norwegian Luna of the Prima Plus Class, for sale, with a variety of roundtrip voyages from Miami to choose from. Voyages sail from April 4, 2026 through November 2026.

Norwegian Luna will kick off its inaugural Caribbean season with two western itineraries to Roatan Island, Honduras; Costa Maya and Cozumel, Mexico; and Harvest Caye, Belize, the brand’s resort-style destination. The ship will then sail seven-day cruises with calls to the beautiful Eastern Caribbean destinations of Puerto Plata, Dominican Republic; Tortola, British Virgin Islands; St. Thomas, US Virgin Islands; and Great Stirrup Cay, NCL’s private island in the Bahamas, which will feature a brand-new pier by late 2025.

Norwegian Luna will offer top-end accommodation options as well as new recreational and dining experiences

At almost 322 metres long and accommodating approximately 3,550 guests at double occupancy, Norwegian Luna boasts an overall 10 per cent size and capacity increase from Prima Class ships, Norwegian Prima and Norwegian Viva.

Onboard, Norwegian Luna promises to thrill guests with the NCL-exclusive Aqua Slidecoaster, a first-of-its-kind hybrid rollercoaster and waterslide; the Glow Court digital sports complex, where a variety of interactive guest activities are conducted by day and which transforms into a nightclub in the evening; The Drop, a 10-story free-fall slide; and Stadium, an outdoor space offering complimentary activities.

Norwegian Luna offers the luxurious Three-Bedroom Duplex Haven Suites in the keycard-access-only-complex, The Haven by Norwegian. Here, expansive two-story suites feature separate living and dining areas; three bathrooms; a balcony; and three bedrooms. Haven guests can enjoy 24-hour butler service and a dedicated concierge team as well as access to a sprawling sundeck; an infinity pool overlooking the ship’s stern; an outdoor spa complete with a glass-walled sauna and cold room; two hot tubs; a private lounge; and an exclusive bar pouring rare spirits and vintages.

New dining and bar experiences also await, such as Sukhothai, a Thai specialty restaurant, and Indulge Food Hall with 10 different food stations.

Norwegian Luna is designed as a twin sister-ship to Norwegian Aqua, which is due for delivery in March 2025. Both ships are currently being built by renowned Italian shipbuilder Fincantieri, with interior designs across the ship created by world-class architects AD Associates, Piero Lissoni, Rockwell Group, SMC Design, and Studio Dado.

David J Herrera, president of NCL, said: “The debut of Norwegian Luna truly showcases our ongoing commitment to providing guests more of what they enjoy and value – a brand-new ship with the latest, innovative offerings sailing to the beautiful, tropical destinations of the Caribbean. It’s important to give our guests more to see, more to do, more to enjoy on board, and ultimately more out of their cruise vacation.”

Ben Angell, vice president and managing director, NCL Asia-Pacific, added: “This Class offers everything Asian cruisers love – more space to relax, diverse dining options, upscale health and wellness facilities, and world-class entertainment venues. With the launch of Norwegian Luna, we continue to deliver more opportunities for our guests to embark on the holiday of their dreams across a choice of 400-plus destinations.”