Tour East Singapore has obtained a certification from the Global Sustainable Tourism Council (GSTC), underscoring the company’s commitment to sustainable tourism and positioning it as a leader in promoting responsible travel practices.
It is said to be the first tour operator in Singapore to have this achievement.
The certification process, which took place from December 9-11, 2024, was led by Grace Indac, head of HR and sustainability at Tour East Singapore. She spearheaded the comprehensive audit to ensure alignment with the GSTC’s rigorous sustainability standards.

The effort is backed by Kei Satoh, managing director and general manager of Tour East Singapore, and the leadership of the Sustainability Committee.
In a press statement, the company said the certification reflects the dedicated efforts of all departments at Tour East Singapore, where commitment to sustainable practices is deeply embedded across all operations.
The company’s approach to sustainability focuses on key areas, including advanced sustainability initiatives to reduce its carbon footprint and conserve energy; community support through tourism activities that respect and preserve the heritage and traditions of local regions; and collaboration with local businesses towards responsible tourism, and more.
Satoh said: “We are honoured to be the first tour operator in Singapore to receive the prestigious GSTC certification. By implementing innovative and sustainable initiatives, Tour East Singapore aims to enhance Singapore’s global appeal while fostering local growth and cultural preservation.”
Indac added: “This GSTC certification is a big achievement for everyone at Tour East Singapore. It shows how our whole team is working together to protect the environment, make a positive impact on our community, and create better experiences for travellers. It reflects our shared commitment to sustainability, from reducing our environmental footprint to supporting local initiatives and promoting responsible tourism. This recognition motivates us to continue driving positive change for Singapore and the global travel industry.”








Having most recently served as interim CEO, Meier played a key role in guiding Jumeirah through several important milestones and will now oversee the next phase of the brand’s sustainable growth under its Mission 2030 strategy.
Starting his tourism career with various airlines in 1974, Tam founded Arrow Travel in 1990 and has since been actively involved in several trade associations, including the Hong Kong Association of China Travel Organisers, Hong Kong Association of Travel Agents, and most recently, as chairman of the Society of IATA Passenger Agents.
Prior to this role, she was the permanent secretary for housing/director of housing from August 2023.











