TTG Asia
Asia/Singapore Tuesday, 16th December 2025
Page 2114

Industry starts to smash legacy ways to attract, retain Millennials

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LEGACY human resource practices of hotel and tourism companies are starting to unwind, as findings show most Millennials in the industry are unlikely to stay with their company for the next three years.

A Singapore Tourism Board (STB)-commissioned research on the Asian Millennial workforce and the travel industry released Wednesday shows only 39 per cent of Millennials are likely to stay with their company for the next three years. Not even half (45 per cent) believe they are paid a competitive wage. Only 54 per cent are satisfied with career progression prospects.

Asked if the industry must be disruptive about their HR practices to attract and retain talent, Neeta Lachmandas, STB’s assistant chief executive, interviewed by TTG-ITB Asia Daily at TravelRave Leaders Gala Tuesday evening, said: “I definitely believe our industry needs to look at everything from a clean sheet perspective. We have a complex industry that is very structured and it’s hard to move away from the structure.

“I don’t think we have a choice but to be disruptive. It won’t happen overnight but at least the conversations have started on the ATLS (Asia Travel Leaders Summit) platform and we’re learning.”

Interviews with industry CEOs show old ways are starting to disappear, fortunately.

Previously it would take on average 17 years to rise to the position of a hotel general manager, but this is being rapidly flattened.

Read more in TTG-ITB Asia Daily

STB arms stakeholders with know-how for experiential events

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SINGAPORE is kicking off a series of seminars and interactive masterclasses for MICE industry stakeholders from early next year, aimed at arming them with the expertise and know-how to make events more experiential for meeting delegates.

This first initative under Singapore Tourism Board’s (STB) MICE 2020 Roadmap comes at a time when the NTO and industry players recognise the need to add value to the MICE visitor experience in Singapore in order to counter popular perceptions that the destination is becoming a more expensive place to meet.

The Experience and Development Series, which will run for a year, will be spearheaded by management advisor Joseph Pine, an expert in helping businesses conceive and design new ways of adding value to their economic offerings.

STB assistant chief executive, Neeta Lachmandas, is optimistic that the new series of classes will help transform the city into an “enriching learning destination” for MICE delegates.

“Through this series, participants will learn how to bring Singapore to the delegates during their event and let them interact more with the country,” she said.

Serving local authentic cuisine and utilising technology can offer creative elements that planners can tap on to execute memorable events in Singapore, she elaborated.

Read more in TTG-ITB Asia Daily

Europe has Singaporeans going for the rail thing

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RAIL tours in Europe are becoming popular with Singaporean travellers, according to Singapore-based Deks Air Travel & Tours, GSA for DB Bahn, Germany’s national railway company.

Speaking at a networking session co-organised on October 28 with key German trade partners – German National Tourist Board, airBerlin, visitBerlin and DB Bahn – for the local media and trade, Deks Air travel & Tours director, Vivien Ou Yong, told TTG e-Daily: “We are seeing an expanding outbound Singapore market for rail tours in Germany and other parts of Europe.

“FITs, including business travellers, constitute about 60 per cent of our business, while small family and school groups constitute about 20 per cent.”

Ou Yong said Munich, Berlin, Dresden and other destinations near Berlin have been popular with Singaporeans.

“Tech-savvy and well-informed Singapore travellers mostly purchase the rail passes from us; unlike their Taiwanese counterparts who consult us for packages and itinerary suggestions, they prefer to plan their own itineraries and make their own bookings for accommodation and such,” added Ou Yong. The company is also the GSA for DB Bahn in Taiwan and most recently, Hong Kong, promoting three- to 10-day passes.

Irina Ens, head of area management non- and Eastern European markets international sales for DB Bahn, told TTG e-Daily: “We are encouraged by the huge growth of our Singapore business – as much as 50 per cent – in the last two years, so we are here to meet with the local press and potential new DB agents to heighten awareness of our offerings.”

Ens’ team, together with its German trade partners, had also held a networking session in Kuala Lumpur last week. Their next stop is Manila.

Ens revealed that recently launched was also a print-at-home ticket service for its German Rail Pass, accessible via parent company’s Deutsche Bahn international website, allowing non-European travellers to save on time and shipping cost.

Additionally, she said Deutsche Bahn is about to ink an agreement with the Eurail Group, appointing the company as the GSA of the Eurail Pass, which is expected to be bookable by DB agents from early 2015.

Brand USA to roll out agency training programme in South-east Asia

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BRAND USA will intensify its focus on South-east Asian markets next year, with a new travel agency training platform being the linchpin of its efforts.

Already in other markets like the UK and India, the USA Discovery Program will be rolled out in Singapore, Malaysia, Indonesia, the Philippines and Thailand in 2015.

“One of the biggest challenges within the region is currently the lack of education and awareness,” Brand USA vice president, global market development, Jay Gray told TTG-ITB Asia Daily.

To address this, the interactive online course has six specialist experience modules – Big City Buzz, Great Outdoors, Culture & Heritage, Winter Sports, Coastal Escapes and Fly-Drive – plus the Regional Expert Badge, which users must attain initially after passing five tests. Further modules such as Food and Drink and Family will be added in the coming months.

“We’ll use this as a way to identify travel agencies that will participate in our mega-fam,” said Gray, who shared that Brand USA has not conducted any fams in South-east Asia yet. In contrast, North Asia has some 10-12 fams a year.

Read more in TTG-ITB Asia Daily

BA kicks off A380 service to Singapore with Gwyneth Paltrow

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HOLLYWOOD celebrity Gwyneth Paltrow lent star power earlier this week to the launch of British Airways’ thrice-weekly Airbus A380 service from Heathrow to Singapore, which is now the fifth destination to be served by the world’s largest passenger aircraft after Hong Kong, Johannesburg, Los Angeles and Washington.

The London-Singapore turnaround service is also being served four times weekly with B747-400.

But Jamie Cassidy, British Airways’ area general manager Asia Pacific, Middle East and Africa, said: “We hear calls from travel agencies to offer a homogenous product throughout the week for their higher-yield corporate clients and will eventually operate the A380 on a daily basis.”

The four-class A380 is configured with 14 First Class seats on the main deck, 97 Club World business class seats, 55 seats in the World Traveller Plus cabin on the upper deck and 303 World Traveller seats.

In the Club World cabin, 45 of the 97 seats are backward-facing, an arrangement made for easy conversation. Seats in the First and Club World cabins double as fully flat beds too.

British Airways continues to offer First Class service on all flights to the Asia-Pacific region except for Bangkok, Chengdu, Chennai and Hyderabad.

Appraising the airline’s network, Cassidy noted that the imbalance between services across the North Atlantic and the Asia-Pacific has been recognised. In four years, four new destinations will be added (Tokyo Haneda, Chengdu, Seoul and Kuala Lumpur) compared to only one to North America (Austin).

In 2015, the B787-8 Dreamliner will be deployed on a daily basis to Seoul by March 29, while daily services using the B777-200ER will be launched to Kuala Lumpur starting May 27.

India is currently British Airways’ second-largest longhaul market after North America, with five Indian cities (New Delhi, Mumbai, Bengaluru, Chennai and Hyderabad) being served. In China, British Airways operates to Beijing, Shanghai, Chengdu and Hong Kong.

In serving Asia-Pacific and the Kangaroo Route to Australia, British Airways faces growing competition from at least 26 airlines.

However, Cassidy said the airline would resist the trend to establish hybrid or low-cost carriers for longhaul operation. “No one seems to be able to make the longhaul low-cost or lighter service work,” he noted, explaining that the inability to increase aircraft utilisation and the same high costs of airplane, crew and fuel were key factors.

GBTA warns of mismatch in BTMICE rise and infrastructure in Asia

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AS Asia-Pacific continues to be a major beacon of growth in global business travel, improvements in infrastructure are vital to keep up with the speed of growth.

According to the Global Business Travel Association’s (GBTA) Business Travel Index outlook report unveiled during the ITB Asia opening press conference yesterday, global business travel spend is expected to reach a record US$1.18 trillion by 2014, a seven per cent growth from last year, with nearly 40 per cent coming from Asia-Pacific.

Infrastructure across Asia, however, is not keeping up with the pace of tourism growth, said Welf Ebeling, GBTA vice president, operations, Asia.

China, which is set to overtake the US as the world’s top business travel market by 2016, is a prime example where infrastructure is still lagging, he said.

“The new 100 airports that are being built (in China) are badly needed in a country that is expected to take delivery of one aircraft per day for the next 19 years,” noted Ebeling in his ITB keynote address.

Likewise for India, Ebeling remarked that the mid-range hotel accommodation is not growing fast enough to match growth. “For example, there are only about 250,000 registered hotel rooms available in India, which has a population of nearly a billion people,” he said.

While these pressing issues are already prevalent in China and India, Ebeling cautioned emerging countries like Indonesia, Vietnam, the Philippines, Bangladesh and Sri Lanka to take heed too.

He said: “The GBTA is expecting that Asia-Pacific will continue to gain another five per cent in the global market share by 2018, and these countries are also showing high growth in terms of business travel spend.”

Client loyalty bodes well for Kuala Lumpur Convention Centre’s Q4 report

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MALAYSIA’S Kuala Lumpur Convention Centre is seeing a strong performance during the final stretch of the year, with repeat events making up 76 per cent of the total 21 event count.

These 21 medium to large-size events between October and December are expected to draw 538,000 attendees.

Of the 16 recurring events, 10 have had five editions or more at the venue. They include PIKOM PC Fair, which has held 28 shows at Kuala Lumpur Convention Centre since 2005; Malaysia International Jewellery Festival and UK Education which have both supported the venue for a decade; and HOMEDEC Part 1, HOMEDEC Part 2 and Malaysia Institute of Accountants Conference which have been hosted at the centre since 2006.

Other repeat events include International Greentech & Eco Products Exhibition & Conference, International Baby Expo, Starproperty.my Fair and Facon Education Fair.

General manager, Alan Pryor, said: “The loyalty afforded to us by our clients since opening has been second to none.

“And as we prepare to celebrate 10 years in the business come 2015, we look forward to (marking) the milestone with clients and stakeholders who have contributed directly and indirectly to our growth and success.”

Towards this end, Kuala Lumpur Convention Centre has plans for several marketing and promotional packages such as discounts on ancillary charges for day conference packages, complimentary mocktails for banquets and Exhibition Loyalty Value-Add Programme tier upgrades to reward clients for their continued patronage.

World Trade Centres Association picks Manila for 2015 general assembly

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MANILA will for the first time host the World Trade Centres Association’s (WTCA) 46th General Assembly on April 25-29 next year.

The general assembly, a rotating annual gathering and the flagship event of New York-based WTCA, is a forum for World Trade Centre executives, board members and international business leaders to exchange ideas, share strategies and gain exposure.

Nearly 300 WTC leaders in 100 countries are expected to attend the event, said Pamela Pascual, senior vice president and general manager of host World Trade Centre Metro Manila (WTCMM).

Pascual said hosting the 46th General Assembly is “an opportunity to showcase our country” which is enjoying a robust economic growth and “to show international leaders how we do business”.

Hosting the event is also a feather in the cap of the Philippine MICE sector of which the WTCMM is one of the pioneers.

With the theme Better Together Through Global Unity and Cooperation, WTCMM is focusing the programme on, among other things, strengthening the WTCA network; identifying the best trade and investment opportunities in the Philippines; and the impact of politics, economics and culture on doing business in the country.

The Philippines won the bid for the 2015 edition at the second try. It lost to India the first time a few years ago.

Daegu becomes third Asian city to win bid for World Gas Conference

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TRIUMPHING over strong rivals Norway, Russia and China, the South Korean city of Daegu has bagged hosting rights to the world’s largest energy convention.

The World Gas Conference (WGC) 2021 is expected to see more than 6,000 gas experts, officials and scholars from 90 countries in attendance, while a conference component will feature 15,000 exhibitors and visitors.

Daegu will be the third Asian city to play host to the event, which was previously held in Kuala Lumpur in 2012 and Tokyo in 2003.

According to a press statement from the Daegu Convention & Visitors Bureau, Daegu’s experience in hosting the World Energy Congress last year – another prominent energy convention – had “partially paved the way for WGC’s arrival in 2021”.

Other reasons for Daegu’s successful bid include its burgeoning reputation as a green energy city and the establishment of Korea Gas Corporation’s (KOGAS) headquarters there.

Last November, the Daegu Metropolitan City, KOGAS, the Korean Gas Union, shipbuilders and industrial plants launched the WGC Bidding Committee. They visited fifty member countries, while diplomatic emissaries met with each country’s government and gas officials to gain support for South Korea as host destination. The Ministry of Trade, Industry and Energy also met with foreign government officials to support promotion activities.

According to KOGAS, the conference is expected to generate some 120 billion won (US$113.8 million) in added value and the employment of 2,500 people in the local economy.

Dong-Myung Ha, director of the Korean Institute of Gas, believes the event will bolster South Korea’s presence in the energy industry.

Daegu mayor, Young Jin-Gwon, echoed these sentiments, saying: “We will do our best to prepare for a successful WGC 2021. We’ll keep expanding convention infrastructure and hosting more international events to make Daegu an international meeting destination.”

Starwood to add Phuket resort in 2018

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STARWOOD Hotels has added Sheraton Phuket Kalim Beach Resort to its list of properties in Thailand, scheduled for opening in early 2018.

The 230-key resort comprising private villas and guestrooms sits upon a gentle hill and is a 45-minute drive from Phuket International Airport and a 20-minute walk from entertainment outlets.

Upon completion, the resort will have 317m2 of meeting and function space, with amenities including the brand’s signature Sheraton Sweet Sleeper Bed and the Shine Spa for Sheraton.

Three dining options are available, along with two salt water swimming pools and a gym.