TTG Asia
Asia/Singapore Wednesday, 17th December 2025
Page 2081

Visitor arrivals to Myanmar soar over 3 million in 2014

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THE stellar growth trajectory in international arrivals to Myanmar continued into 2014, with the country attracting over three million foreign visitors last year to surpass the government’s expected three million.

President Thein Sein announced this during his New Year message on January 1.

Zeyar, deputy director of Myanmar tourism promotion and international relations, Ministry of Hotels and Tourism, confirmed that there had been significant increase from 2013.

“There has been an increase in visitor numbers to Myanmar and hotel occupancy rates are increasing,” Zeyar told TTG Asia e-Daily. “We are currently finalising the (exact) figures but I believe the top markets are China and Thailand. From Europe, the majority of visitors come from France, the UK and Germany.”

Myanmar officially recorded 1.1 million and two million international arrivals in 2012 and 2013 respectively and the country’s tourism industry has seen major growth in recent years, in part brought about by economic and political reforms that have made the country an attractive tourism and investment destination.

Figures released by the Union of Myanmar Travel Association (UMTA) show that 2.8 million visitors entered Myanmar in the first 11 months of 2014, with 1.8 million entering at border points, and one million via airports in Yangon, Mandalay, Nay Pyi Taw and Moulmein.

UMTA figures pinpoint Thailand (176,899), China (113,078) and Japan (73,499) as Myanmar’s biggest source markets. Outside of Asia, the US (54,987), France (36,587) and the UK (36,183) sent the highest number of visitors.

“In December, we saw double the number of bookings that we had for the same period last year,” said Thet Zin, director of Living Irrawaddy Travel Services.

“Bagan is still very popular, particularly boat trips between Mandalay and Bagan, but many people are also interested in newer destinations such as Mount Victoria in Chin State, Ngapali beach and Hsipaw in Northern Shan State,” she added.

Rouble trouble to slash Russian arrivals to Thailand by up to 65%

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RUSSIAN arrivals to Thailand could plummet by up to 65 per cent this year as a result of Russia’s political and economic crisis compounded by the collapse of the rouble at the end of last year, said a major inbound operator.

Kubilay Atac, general manager of Pegas Touristik Thailand, said arrivals halved at the end of 2014 and will likely slide further to 65 per cent.

While Atac had predicted the crisis, the devaluation during the peak season was a “big slap in the face” as it was “the one period we had to recover losses from last year”.

Pegas, which brought 506,000 Russians to Thailand in 2014, is now forecasting between 150,000 and 165,000 arrivals this year. “I don’t think Thailand will receive more than 500,000 to 600,000 Russians this year, certainly not the 1.9 million the Tourism Authority of Thailand predicted for last year.”

Bill Barnett, managing director of C9 Hotelworks, said the worse is yet to come and that Thailand was paying a price for its over-reliance on mass tourism. “The full impact won’t be felt until peak season 2015/16, as a lot of packages (arriving in November and December) were booked and prepaid in early 2014.”

He added that hoteliers would have to offer discounts of 20 to 30 per cent to fill the shortfall. “We can be sure that RevPAR will come under a concerted attack. It’s too early to say by how much it will decline, but it will be significant.”

EU sanctions over Russia’s involvement in the crises in Ukraine and Crimea have dragged on the country’s already flagging economy. The situation was exacerbated by the recent collapse of oil prices which sent the rouble spiralling and significantly cut Russian spending power.

Atac said Russia’s crisis would affect all markets in the region, including Bali, Vietnam and Thailand.

 

Read the full story in TTG Asia January 16 issue

National Geographic brings sustainability into hospitality venture

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THE National Geographic Society this week rolled out a collection of boutique hotels and luxe accommodations with a strong focus on sustainability and local experiences.

Already a brand name in the adventure, travel and lifestyle markets for its travel magazines, books, photography courses and expeditions, National Geographic has marked its debut in hospitality with the National Geographic Unique Lodges of the World, a portfolio of 24 properties across six continents.

This includes Three Camel Lodge in Mongolia, Zhiwa Ling Hotel in Bhutan and Sukau Rainforest Lodge in Malaysia. Three Australian properties have been listed as well: Lizard Island, Longitude 131º and Southern Ocean Lodge.

Many of the properties within the collection are equipped with renewable energy solutions, prioritise locally sourced food and share the benefits of tourism with the local community, according to its press release.

Lynn Cutter, executive vice president for travel and licensing, National Geographic, said: “The National Geographic brand is universally recognised for its commitment to exploring and protecting the planet, so we are uniquely positioned to unite and promote these exceptional properties and to set a new standard for tourism.

“These lodges share the Society’s vision of preserving the planet for future generations and they demonstrate that sustainability and a world-class guest experience can go hand in hand.”

A highlight of staying with each National Geographic Unique Lodges of the World is the free unique experience that comes as part of it, whether a private sunset wildlife cruise at British Columbia’s Nimmo Bay Wilderness Lodge or a research outing with an on-site scientist at The Brando in French Polynesia.

Travellers may also book a National Geographic Expedition or one of the new Private Expeditions, which is newly developed in partnership with Virtuoso, an international network of luxury-focused travel agencies and advisors.

Lodge owners who are interested in joining the collection may apply at www.nglodgesapplication.com.

Hunt for QZ8501 black box follows identified tail component

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INDONESIA’S National Search and Rescue Agency (BASARNAS) yesterday confirmed that a search-and-rescue (SAR) team has identified the tail of AirAsia’s QZ8501 aircraft, kickstarting attempts to retrieve the black box.

Divers from the SAR team yesterday carried out underwater documentation of the aircraft’s tail and small pieces of wreckage, and subsequently found the plane’s registration number among the debris. The tail was discovered within the additional search area approximately 30km from the primary site.

In his daily update televised live this morning, Bambang Sulistyo, head of BARSARNAS, said: “Our plan today is to find out if the AirAsia black box is still in its original position.”

A team of divers was dispatched this morning but limited visibility and fast-flowing undercurrents have hampered the attempt to retrieve the black box.

“If the black box is intact, BASARNAS will coordinate with the National Transportation Safety Committee to (further the investigation into the incident),” he said.

Following the latest finding, BASARNAS will focus later SAR operations in the same area.

Indonesia AirAsia flight QZ8501 went missing over the northern Java Sea on December 28 with 162 on board. There are no known survivors.

Seven Indonesian officials have been suspended so far as transport authorities review air transport operations in the country, which already suffers a negative image in terms of aviation safety. The officials are suspected of being involved in unscheduled flight approvals, stated Singapore broadsheet The Straits Times.

 According to the report, Indonesia’s transport minister Ignasius Jonan said yesterday that AirAsia Group CEO Tony Fernandes has admitted that AirAsia had no route permit.

Meanwhile, the carrier says it will offer US$100,000 in compensation for each passenger on the flight on top of the initial payment of US$24,000, according to CNN.

Japan eases visa rules for Chinese big spenders

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WITH Chinese tourists spending the most of all international visitors, Japan has created a new five-year visa for high-income Chinese tourists and relaxed existing requirements.

Fumio Kishida, Japan’s minister of foreign affairs, announced earlier this week that the income requirement for tourists who have visited Japan in the last three years will be lowered from January 19, aimed at promoting exchanges between the two countries, reported Xinhua.

However, Chinese tourists with these three-year multiple-entry visas must still spend one night in one of four designated prefectures – Iwate, Miyagi or Fukushima prefectures that were the hardest hit in 2011’s earthquake-tsunami disaster, or Okinawa, according to Japan’s NHK.

Each stay must not exceed 90 days.

A new five-year multiple-entry visa has simultaneously been rolled out for Chinese tourists with an even higher income, and the one-night stay requirement in the designated prefectures has also been waived, said the same Xinhua report.

According to the statistics provided by the Japan National Tourism Organization, the number of Chinese arrivals in Japan from January to November 2014 was 2.2 million, an 82.2 per cent increase from 2013 over the same period.

A study done in Tokyo also showed that the per capita expenditure of Chinese tourists ranked first among all nationalities visiting Japan, with an average of 191,741 yen (US$1,602).

Thailand welcomes 4th Holiday Inn Express hotel

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INTERCONTINENTAL Hotels Group (IHG) raised the curtains yesterday on the 161-room Holiday Inn Express Bangkok Sukhumvit 11, its fourth Holiday Inn Express hotel to open in Thailand since the brand debuted in the country in 2012.

Located along Sukhumvit 11, adjacent to Sukhumvit Road in downtown Bangkok, travellers are a 30-minute transit away from Suvarnabhumi or Don Mueang airport. Both Nana BTS Skytrain and Sukhumvit MRT Subway stations are also within walking distance.

Alan Watts, COO, AMEA, IHG, said he expects a “busy” opening period for the property.

Holiday Inn Express Bangkok Sukhumvit 11 provides a choice of queen or twin guestrooms, including Wi-Fi access and free breakfast.

Retail options include nearby shopping malls such as Terminal 21 and Central Embassy, or Chatuchak Weekend Market, while the surrounding streets are lined with street hawkers and a couple of French restaurants.

The hotel is offering a special opening rate of 1,849 baht (US$56.20) for bookings from now until April 30.

Toilet tourism: how to make a marketing splash

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yellow public toilets WC sign (men, women and wheelchair)

Few experiences unite mankind like food, travel and the underrated joy of a clean, reliable and functioning toilet. Forget advertising, the humble toilet will ensure travellers stop to ‘stimulate the local visitor economy’, says Bronwyn White, co-founder of MyTravelResearch.com

yellow public toilets WC sign (men, women and wheelchair)

HERE at MyTravelResearch.com we often see a disconnect between what travellers want and what the travel industry delivers. Destinations obsess about their product or service in a way that customers don’t. They lose sight of the basics and what is important to customers.

Perhaps the ultimate basic experience that unites all tourist experiences is the loo. Yes, toilets, bathrooms, lavatories, restrooms, bogs, dunnies and loos are a constant source of traveller apprehension.

Clean, reliable, functioning toilets are still hard to find. Forget advertising and big bucks, the humble toilet is often the main reason why a traveller stops to ‘stimulate the local visitor economy’.

In just about every focus group, especially those with seniors and families, toilets come up as a reason for travellers’ stop at a destination. They don’t just visit the toilet, they have lunch, fill up on petrol, buy supplies and may even spend a night or two in the place. Call it the trickle-down effect.

Some destinations ‘get it’. To raise standards there are tourism toilet campaigns underway in Thailand, India, Indonesia and China.

If you are a destination, attraction, hotel, café or restaurant, and want to be flush with success, target the upgrade of your visitor toilets.

Good social media reviews for your destination may follow, as in New Zealand and the “loo with a view” in Mooloolaba, Queensland. Your toilet may go viral.

At the novelty, luxury end, this Shell public toilet in Bohol in the Philippines has attracted over 165,000 views on YouTube.

The provision of clean toilets is closely related with health issues, especially in emerging economies in the tropics. It is also linked to safety, especially that of women. The UN held World Toilet Day on November 19, 2014 with the theme, Equality, Dignity and the Link Between Gender-Based Violence and Sanitation.

The UN noted: “2.5 billion people do not have access to proper sanitation, including toilets or latrines, with dramatic consequences on human health, dignity and security, the environment, and social and economic development.”

modern toilet in ancient cavern in Petra, Jordan
Restrooms that blend in at Petra heritage site, Jorda

It added: “World Toilet Day seeks to put a spotlight on the threat of sexual violence that women and girls face due to the loss of privacy as well as the inequalities that are present in usability.”

Good toilet provision is also an issue of access for people with disabilities. Tourists in wheelchairs prefer to know in advance if there are facilities for them.

Award-winning toilets can be a tourism sell point. Belfast City Council in the UK gives the same online exposure to its public toilets as its zoo, castle and waterfront. The council’s public toilet page shows opening times and which bathrooms have facilities for the disabled and baby changing surfaces. As the website proudly shows, Belfast City Council recently wiped the floor at the Loo of the Year Awards, which are run annually by the British Toilet Association.

Some tourists need to go to the loo often. In Australia tourists can have peace of mind by using the National Public Toilet Map, a project of the National Continence Program. With it, you can find a toilet, plan a trip and personalise your toilet map. The map provides information on over 16,000 publicly available toilets across Australia, including accessibility, opening hours, facilities such as showers, baby change and access. The map can be downloaded as an iPhone app from the iTunes app store.

So, at MyTravelResearch.com, our advice to tourism destination marketers is, don’t lose sight of basic provisions. Turn an unlikely, but essential resource, into a positive.

Start talking toilets and bring a breath of fresh air to your next tourism marketing meeting.
*What were your best and worst toilet experiences from your trips?

By Bronwyn White

ep_150514_bronwynwhite_mytravelresearchcom2-3
Bronwyn White (@BronwynWhite) has 22 years experience in the travel and tourism industry in the areas of market research, sales and marketing. In addition to market research and marketing services, White currently focuses on helping the tourism and small business sectors make the most of the online and digital resources. She also runs a well respected seniors travel blog, www.newyoungtravel.com.au.  

 

IT&CM and CTW event app to meet delegate needs all year-round

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TTG Events today launched its custom event app on the iTunes and Google Play store to provide event delegates guides to TTG Event’s four MICE and corporate travel tradeshows.

The TTG Events app contains information for IT&CMA and CTW Asia-Pacific, IT&CM China, CTW China and IT&CM India, aimed at simplifying scheduling and information gathering for the delegate.

Information available through the app includes speaker bios, presentations, sponsor listings, social media feeds, and interactive maps.

Separately, TTG Events has confirmed Shanghai Marriott Hotel Parkview as the official venue for the IT&CM China’s opening ceremony and welcome dinner venue. The hotel joins its sister property Marriott Shanghai Changfeng Park as one of its official hotels for 2015.

Situated in Puxi, the 317-unit Shanghai Marriott Hotel Parkview is within 15km from the trade show’s new venue at Shanghai Convention & Exhibition Center of International Sourcing.

IT&CM China 2015 will take place from April 14 to 16.

FCm’s SmartSTAY hotel programme on track

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FOLLOWING the launch of the SmartSTAY hotel programme launched last year, FCM Travel Solutions is strengthening the product with new inventory as parent company Flight Centre Travel Group moves from travel agency to travel retailer.

New additions to the Singapore portfolio include Parkroyal on Pickering, Carlton Hotel, Pan Pacific Singapore and Fairmont Singapore, all of which came on board last year.

Managing director of FCm Travel Solutions Singapore, Suyin Lee, said SmartSTAY was part of the group’s company-wide transformation from travel agency to travel retailer.

She said: “This transformation to become a business travel retailer has seen the group create and source exclusive travel products to ensure our customers get more value from their travel experiences and their travel dollar.

“Travel cost management has always been a priority for businesses but recently there has been a growing emphasis on traveller wellbeing.”

“More companies are recognising that a poor travel experience impacts productivity, and SmartSTAY provides value-added extras that can make a big difference to a traveller’s level of comfort without blowing the budget,” Lee added.

The global added-value accommodation programme entitles corporates year-round access to free hotel extras such as free room upgrades, Wi-Fi, breakfast, car parking, among others.

BestCities Global Alliance unveils new brand positioning

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BESTCITIES Global Alliance has announced its new brand positioning and strapline – When the world wants to meet, we set the standard.

The new position will be officially launched at Convening Leaders – organised by BestCities’ strategic partner Professional Conference Management Association – which is taking place in Chicago from January 11 to 14.

John Donnelly, chief executive of marketing Edinburgh from BestCities, said: “BestCities is a strategic collaboration between the world’s premier meetings destinations. Our commitment to delivering the highest possible standards and achieving the best results for our clients ensures we maintain our position as leaders in global conferencing.

“Having evaluated the values, goals, objectives and vision of the alliance, we feel that this positioning statement neatly captures both the unique features and benefits of the organisation. It says what it does, why it does it and what that then results in for clients and the wider industry.”

Jonas Wilstrup, congress director of Wonderful Copenhagen, who heads the alliance’s brand task force with Donnelly, added: “Alongside a dynamic strapline which (encapsulates) the positioning, it provides a stronger presence for the brand and positions BestCities as the top DMO alliance globally.”

BestCities will also announce its newest partner ­– the 12th partner after Tokyo who entered the alliance in May 2014, at the event.

The alliance is the first global alliance to create its own quality management system to ensure service excellence from partner cities. BestCities’ partners are in Berlin, Cape Town, Chicago, Copenhagen, Dubai, Edinburgh, Houston, Melbourne, Singapore, Tokyo and Vancouver.