JUMP Street KL trampoline park will use its birthday wish on attracting more corporate business when it turns one year old next month.
Events manager, Azlan A Aziz, said the park’s operator Jump Street Malaysia is targeting to have at least 30 per cent of its business come from the corporate segment in 2016, compared to under 20 per cent now.
Jump Street KL is located in a renovated warehouse in Section 13, Petaling Jaya, Selangor, and equipped with 145 interconnected trampolines from the floor right up to the walls.
The venue can cater to corporate events of up to 500 people, such as teambuilding activities, product launch parties and family day outings.
Corporate packages can be customised to meet the company objectives, with refreshments and lunch provided for by Jump Café on the first floor.
In addition to the main play areas, there are three meeting rooms that can be joined to form one large space for up to 80 people in theatre seating. A second outlet, Jump Street Penang, opened in January 2015 and is located in Bayan Baru.
Azlan said the company plans to work with more event companies, local DMCs and PCOs, as well as do its own direct marketing to corporate companies.
The bulk of business now are birthday parties. “Our weekends are full of such events as well as locals who come here for a spot of fun. The corporate market is important to us as it will help to fill the place during weekdays.”
Corporate companies that have had their events here include Dell Malaysia, British American Tobacco Malaysia and SapuraKencana Petroleum.
“A trampoline park is still new to Malaysians but it is familiar among expatriates from the US and European markets, thus it is currently easier to market to multinational companies rather than local companies,” said Azlan.
To create greater awareness of its facility and offerings, Jump Street KL will organise a national trampoline dodge ball tournament at the end of 2015, its second after the November 2014 tournament that saw 16 teams participating.
