TTG Asia
Asia/Singapore Sunday, 14th December 2025
Page 1794

Singapore millennials prefer direct flight bookings

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flight-booking

MOST millennial travellers in Singapore favour booking flights via airline websites rather than from OTAs and metasearch engines, according to a recent study by travel intelligence provider Adara.

Adara’s data revealed that 56 per cent of its Singaporean respondents aged between 18 and 34 prefer direct booking channels when its comes to flights as opposed to only 34 per cent of their counterparts in the US indicating likewise.

But for hotel bookings, the reverse is true, with 67 per cent of them saying general travel websites are preferred. Only 19 per cent say they would rather book rooms directly.

Asked why this is so, Jonathan Hardy, vice president of sales at Adara, said: “When it comes to hotel bookings, millennials in Asia-Pacific value reviews and frequent sites like TripAdvisor, Yelp and Airbnb.

“In the case of flight bookings, they prefer to book directly with airline websites partially due to the availability of flights and destinations, (but especially because of) cost-sensitivity. A majority of the regional LCCs offer direct booking models to appeal to the budget conscious.”

In line with this finding, 82 per cent of Singaporean millennials in the study were found to prioritise price over airline brands when choosing which flight to take. Almost half of them further state that they don’t see the point of loyalty programmes.

This is because of their love to try out new things, according to Hardy. “Millennials take time to test out different brands, and make considered choices on what brands they prefer and suit their travel lifestyle,” he explained.

“Interestingly, over half of millennials in Singapore have a travel-related credit card, indicating that they still very much value loyalty, despite the young age,” he added.

The study also showed that millennial travellers in other Asia-Pacific countries such as Hong Kong and Australia have a significant preference for direct online channels with 45 per cent and 44 per cent expressing so respectively.

When asked if offline travel bookings are showing any signs of popularity among the millennial demographic, Hardy said that “online and mobile remains the priority”.

Still, not all is lost for those willing to better cater to their needs.

Said Hardy: “From our observations, the Singaporean millennial traveller often values experiential travel. They seek unique and rare encounters and this means investing a significant amount of time to plan elaborate itineraries drawn from both traditional and online sources.

“Over three in four Singaporean millennials prioritise travel over any other expenses. For travel brands who understand the value, they are able to capitalise on their willingness to spend and offer different services to fit different priorities.”

Bandung an easy sell for first-time buyers

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A tea plantation in Bandung

FIRST-TIME longhaul buyers attending the West Java Travel Mart (JTX) 2016 last week say that Bandung and the surrounding area is great for their clients who are searching for exotic new destinations and experiences in the Far East.

Faten Baini, general manager of Daily Tours Travel Lebanon, said: “To see the places of interest here and (being able to meet) with local suppliers has given me ideas for new programmes (beyond Thailand and Bali).”

This helps her clients who were looking for new holiday destinations in combination with Jogjakarta and Bali, she added.

Pierre du Plessis, owner of Facets – The Tour Company in South Africa, said: “South African travellers are interested in beach holidays and Indonesia offers more than just that. Our visit to mountainous Bandung showed that the people, culture and nature makes the destination interesting.

“Besides, the exchange rates make the destination affordable.”

He added that he would post videos and photos onto social media channels alongside his package offers in order to relay what he has seen to his potential customers.

Meanwhile, Jeanette Hackenberg, assistant product manager of Explorer Fernreisen Germany, said: “Travellers today are different from before. They want more experiences and Bandung as well as its surrounding areas have something for them.

“In the Ciater Tea Plantation, we can not only see the plants and try the tea, but learn the whole process from leaf picking to packaging. This is very interesting (for our European clients).”

However, buyers from Windrose Finest Travel Germany and Reiseservice WTF Austria, who have been selling overland tours in Indonesia for a long time, say that Bandung needed new products as existing ones aren’t enough to lure tourists.

Both companies had previously dropped Bandung from their Java itinerary.

Sarah Hartman, assistant manager of Windrose Finest Travel Germany, said: “For our high-end clients, we need something exclusive. If we can have an angklung show exclusively for our group, for example, that would be interesting.”

Elisabeth Koch, area and product manager of Reiseservice WTF Austria, said: “We cannot offer the same things all the time. The heritage sites and colonial buildings could at least be of interest if they were well maintained.”

Photo of the Day: Best Western Plus Wanda Grand Hotel opening

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(From left) Olivier Berrivin, managing director of international operations for Asia, Best Western Hotels & Resorts; Wichai Bandasak, mayor, Pakkret Municipality; Krisda Thitipunya, co-owner, Best Western Plus Wanda Grand Hotel; Nisit Jansomwong, governor, Nonthaburi; and Wanna Thitipunya, co-owner, Best Western Plus Wanda Grand Hotel

The Best Western Plus Wanda Grand Hotel welcomed industry guests to its 927m² Grand Ballroom for its opening earlier this month. The hotel hopes to become a major addition to the MICE sector with the ability to cater to 900 pax spread across nine function rooms and a ballroom.

New hotel openings: May 23 to 27, 2016

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The latest hotel openings and announcements made this week

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The Langham, Haikou
Hong Kong-based Langham Hospitality Group is set to open the 249-key The Langham, Haikou on May 28, its eighth hotel in China. The 14 story hotel offers both rooms and suites with views of the South China Sea, while their luxurious 356m2 Chairman Suite features two bedrooms, a kitchen, dining area and an oversized jacuzzi in the main en-suite bathroom. A range of restaurants and bars are available, including Michelin-starred Chinese restaurant T’ang Court, and facilities such as 1,564m2 of meeting space, a TCM spa, gym and pool.

 

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ibis Styles Samui Chaweng Beach
AccorHotels, in partnership with Destination Resorts Company, will be launching the ibis Styles Samui Chaweng Beach in early 2017, to be located a 10 minute drive away from Samui International Airport. The 129-room resort is catered to millennial travellers through an emphasis on design and technology and featuring a ground-floor bar, lobby, and market-style restaurant that encourages social interactions. Other amenities include a swimming pool and rooftop bar.

 

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Maritim Hefei and Hangzhou
German hotel owner-operator Maritim is expanding in China with two upcoming properties – Maritim Hefei and Maritim Hangzhou – scheduled to open in July and December 2017 respectively. In keeping with its “meetings and accommodation under one roof” positioning, the 300-key Maritim Hangzhou would boast a 1,400m2 pillarless conference space while the 335-room Maritim Hefei features a 2,000m2 ballroom, among many other MICE facilities. Both hotels are likely to feature a fitness centre, a spa as well as German and Asian F&B options.

Japan to fund new cruise facilities in Okinawa

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Motobu Port to get new cruise docking facilities. Photo credit: Japan Tourism Agency

OKINAWA’S tourism players have welcomed news that the Japanese government is to fund the construction of new cruise docking facilities in the town of Motobu.

At present, the town’s port facilities only enables cruise ships of up to 20,000 tonnes to dock. Consequently, only one ship used the port in 2015, but the proposed upgrades to the existing pier will permit larger ships to dock.

The government was prompted to pursue the development work due to the sharp increase in Chinese visitors to the Okinawa prefecture, many of whom arrive aboard cruise ships.

In 2015, 115 ships docked in Naha, the prefectural capital located on the south of the island. That figure was a 50 per cent increase on the previous year, but port authorities were forced to decline 43 vessels that year due to a lack of infrastructure.

Said consultancy Ryukyu World Office managing director Carl Bastian: “It will be very beneficial to that part of the island, which is around two hours north of the airport, where most people arrive in Okinawa, but where there are a number of excellent hotels and attractions such as the Okinawa Churaumi Aquarium.”

“In turn, that will help ease congestion and the squeeze on accommodations in Naha.”

Naha Port is presently the only facility in Okinawa capable of handling 50,000-tonne cruise ships, but by extending the pier at Motobu and deepening the port, it should be able to cater to vessels of up to 160,000 tonnes.

Construction work on the pier is expected to begin from April 2017, while consideration is also being given to a new passenger terminal to enable better immigration procedures.

Chinese agents unsure as destination Cuba opens up

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Havana, Cuba’s capital

CUBA made its debut at the Beijing International Travel Expo last week, in light of Air China’s thrice-weekly Beijing-Montreal-Havana flight launched last December.

Culture and tourism attaché from the Embassy of Cuba, Osvaldo Ruiz Crego, said: “Cuba is a new destination for Chinese and instead of beaches, we have a long history and a lot to offer. Visitors can go to the local theatre and enjoy performances like ballet, music and dancing.”

Previously, Chinese travellers who were heading to Cuba had to transit in Europe and Canada, requiring them to spend over 20 hours travelling. The journey has now been shortened to about 14 hours, which includes a two-hour Montreal stopover for a change of air crew and cleaning of the plane.

“With this new air connection, we are working with travel agents in Beijing to open up the market,” added Crego.

He also mentioned that the country doesn’t have a dedicated tourism office in China yet, and there are no plans for one as of now.

Meanwhile, some are cautious about travel to the Caribbean island nation.

Tuniu.com’s tourism product specialist, LuLu Zhao, said she was concerned about security and felt it was a dangerous place to visit.

General manager of BTG Ticketing, Xin Gang, shared similar thoughts and said: “People have little knowledge about Cuba and I hardly saw any promotion (of the country prior to this flight connection). Frankly, there isn’t any selling point and political stability is an issue.”

Alternatively, Xin added: “While the new flight may help, it’s vital to organise fam trips in order to educate agents and media what type of itineraries Cuba can offer. Moreover, as Chinese prefer to visit multiple destinations, I am also interested to know the possibilities of creating a combined itinerary with its neighbouring countries.”

Qatar to fly to Chiang Mai from December

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Chiang Mai, Thailand

QATAR Airways will fly five times weekly to Chiang Mai, Thailand, via Yangon, beginning December 16, 2016.

Utilising an A330-200 aircraft, there will be 24 seats in business class and 236 seats in economy class. QR918 will depart Hamad International Airport at 02.30 and arrive at Chiang Mai International Airport at 14.55. QR919 will depart Chiang Mai at 16.45 and arrive in Doha at 22.15.

This is the fourth city in Thailand to be served by the airline. Qatar Airways currently flies to Bangkok and Phuket, and will commence flights to Krabi on December 6. With the addition of Krabi and Chiang Mai to its network, the airline will have 48 flights weekly, up from 39, to Thailand.

Dream Cruises assesses agents for premium shore excursions

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One of Genting Dream’s 35 restaurant and bar concepts

EVERYTHING must be ‘premium’ on Asia’s first luxury cruise line, Dream Cruises, which is evaluating ground agents for land excursions as the first ship, Genting Dream, arrives in Singapore on November 4.

Michael Goh, senior vice president-sales, Star Cruises, said ground handlers for Dream might not necessarily be current partners handling sister Star Cruises, and the line was still open to bids from agents for the business.

“We’re in the process of appointing the right partners and it is a stringent (review) with aspects such as quality of tours and safety as top-of-mind. The agents might not be the same ones who handle Star; some of the ports are different, requiring different operators,” he told TTG Asia e-Daily at Dream’s launch last Wednesday.

Currently, the first ship is an opportunity for agents specialising in Hong Kong and Vietnam in particular. A second ship, Genting World, will debut in November next year, however, its homeport and itineraries are still under wraps.

Genting Dream will arrive in Singapore on November 4 and will offer a six-night cruise to Hong Kong through Vietnam, calling on Ho Chi Minh City Nha Trang and Danang. She will then be homeported in Guangzhou (Nansha port) and will offer two-, five- and seven-night Hong Kong and Vietnam cruises and fly/cruises from November 18 to March 26.

Bookings are now open with special launch fares commissionable to agents. A five-night Guanzhou-Danang-Halong Bay cruise is priced from S$1,070 (US$779) per person. However, the higher the price, the more all-inclusive benefits there will be.

In an interview, Thatcher Brown, Dream Cruises’ president, said price – and the associated value Dream offers – was the key that would separate Dream as Asia’s first luxury cruise line and define Dream’s clientele, 65 per cent of whom are expected to be wealthy mainland Chinese and the rest well-clad pan-Asian passengers.

His biggest competitor were not the other made-for-Chinese ships that are currently being built as international cruise lines seek to eke out a slice of the huge China cruise market for themselves; rather, it’s luxury land-based vacations, he said, pointing out a key purpose of Dream was to inspire more Asians to see cruising as a vacation alternative, enlarging the cruise market in the region.

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Genting Dream’s Zouk

At the launch, Dream showed off a spanking upmarket new ship in Genting Dream, with bells-and-whistles that are on par with or better than equivalent class international ships and fitted out with facilities that are set to endear itself to Asians.

This includes no fewer than 35 restaurant and bar concepts, the largest spa at sea in the world, fireworks in open seas, a waterslide park, two submersibles, and that’s just the tip of the iceberg. Genting Hong Kong, which has acquired Zouk, Singapore’s premier entertainment brand, is also bringing the nightlife brand to the ocean for unforgettable parties day and night.

– Read our cruise report, Made for Chinese, TTG Asia June issue; also, the challenges of building Asia’s first luxury line, July issue

No pay, but agents can’t afford not to sell ancillaries

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Meehan: sale of ancillaries beneficial for all parties

EVEN though the sale of airline ancillaries do not directly translate into commission dollars for agents, selling these products remains crucial for them, according to Travelport.

Ancillary sales allow agents to provide value for the traveller that they would seek out in any case, says Mark Meehan, managing director Asia-Pacific at Travelport.

“With the sale of ancillaries, it is beneficial for the airlines (and also) the agencies. Agents can’t afford not to be doing ancillary sales because that’s what’s going to drive the loyalty and attachment to the agency because it demonstrates value for the traveller. It’s not just about a hard dollar number,” he said.

Enabling agencies to sell ancillary products via Travelport’s Rich Content and Branding platform also has the added benefit of being a time saver for them, according to Jason Clarke, managing director global sales at Travelport.

“What we have seen among agencies around the world is that they would book the traveller a flight, then they would ring the airline or go onto the airline website to confirm a seat, or bag or other ancillary. This is inefficient from a cost and time perspective. If we can do it on the same platform, that would save the agent lots of time from the process,” he said.

But as airlines grow more dependent on ancillary sales to bolster profitability, the question remains whether carriers should pay agents for their added efforts to upsell on their behalf.

Clarke thinks there is room to rethink the traditional commission structure in order to satisfy both the airline and the agency.

“It’s not about recompense for an individual meal, seat or bag, but they should be compensated for the overall value of what they bring to that airline. We are starting to hear conversations about airlines looking at value-based economics as opposed to paying for individual components,” he explained.

“Ultimately, the agent and the airline needs to work out the economics.”

Photo of the day: PATA elects new executive board

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pata-exec(From left) Setyono Djuandi Darmono, chairman, President University; Pairoj Kiatthunsamai, CFO, PATA; Stephen Pearce, vice president marketing, Tourism Vancouver; Mario Hardy, CEO, PATA; Mark Clarkson, director for business development for Asia Pacific, OAG; Andrew Jones, guardian, Sanctuary Resorts; Chris Bottrill, dean, Faculty of Global and Community Studies, School of Tourism Management, Capilano University; Sarah Mathews, head of destination marketing Asia Pacific, TripAdvisor; Kevin B Murphy, president & CEO, Asiawide Hospitality Solutions; Pilar Laguaña, chairperson, PATA Micronesia Chapter; Maria Helena de Senna Fernandes, director, Macao Government Tourism Office; Ben Montgomery, director of business relations management, Centara Hotels & Resorts; Hiran Cooray, chairman, Jetwing Hotels, Sri Lanka; and W. Scott Supernaw, managing director – International, Tauck

The Pacific Asia Travel Association’s (PATA) new executive board was elected during the recent PATA Annual Summit 2016 in Guam, US.