Two years after it bought Louvre Hotels Group, China’s Jin Jiang International has created Jin Jiang Louvre Asia and put the French chain’s CEO, Pierre Frédéric Roulot, in charge of the new entity to grow Louvre’s brands and four of Jin Jiang brands in Asia.

“By entrusting us with the development of Asia and with its historical brands, Jin Jiang acknowledges the expertise of the Louvre Hotels Group team, which gives us a great sense of pride. As the Asian market is very buoyant, the aim is to open more than 1,200 new hotels within the next three years,” said Roulot.

The four Jin Jiang brands are Metropolo, Jin Jiang Inn, Bestay and Goldmet Inn. Entities Vienna and Plateno, of which Jin Jiang is also a shareholder, remain independent. Louvre’s brands meanwhile include Première Classe, Kyriad, Campanile and Golden Tulip. It also acquired India’s Sarovar recently, whose brands include Sarovar Premiere, Sarovar Portico and Hometel.

Roulot: 1,200 hotels in three years (Photo credit: Julien Cresp)

Interviewed on the sidelines of the International Hotel Investment Forum in Berlin recently, Roulot said Jin Jiang wanted to increase its network of hotels and introduce the western brands Campanile and Golden Tulip in Asia.

The first Campanile opened last October in Shanghai, following renovation and rebranding of the Jin Jiang Inn located on the Bund.

“Since the conversion, we doubled the RevPAR of the property. We plan to add more than 600 Campanile hotels throughout China. The first step is to show that you can get good results with this brand,” Roulot said.

Outside China, there are also huge opportunities, he said. The first Campanile hotel will open in Vietnam in Danang this August. The hotel owner, Empire Group, also plans to open a Golden Tulip in Vietnam.

But the “big” markets will be China, Indonesia and India. “In Indonesia, for example, we started with one brand, Golden Tulip and later introduced Kyriad when we had critical size. Soon, we will introduce Campanile, as the Chinese will now be familiar with the brand through the Campanile in Shanghai and there are lots of Chinese travelling to Indonesia.

When asked if Chinese domestic brands such as the four Jin Jiang brands could be brought out of China, he said: “Yes. One of Jin Jiang’s famous brands in China is the Metropolo. It is very Chinese but it is a good brand and I want to export Metropolo everywhere in the world. Perhaps the first will open at the end of this year in Paris, or another city in Germany.”

As to how he is able to drive Jin Jiang Louvre Asia from Paris, Roulot said he would divide his time equally between Paris and Shanghai and will have two CEOs in charge of Europe and Asia reporting to him.

Roulot has appointed Joël Guiraud, Louvre’s vice president operations, as CEO of Jin Jiang Louvre Asia. Replacing Guiraud at Louvre is Krystel Blondeau in charge of France and Andreas Tscherning in charge of Europe.

– Jin Jiang’s Louvre affair, read the View From the Top with Pierre Frédéric Roulot, TTG Asia, May 2017

Sabre Corporation is working with travel agencies in Sri Lanka to bring more services online for consumers as the country’s travel and e-commerce market take off with increasing mobile and Internet penetration.

During a recent Sabre technology roadshow event held in Colombo, Sabre introduced its WebStart solution, a white-label Internet booking engine that allows travel agencies to establish an active online business without the high costs and lengthy process typically associated with launching a website.

Sabre’s Perera

“Agents using WebStart can service their customers more efficiently through a simple online booking process that combines access to the best available airfares and more than 300,000 hotel properties worldwide – among hundreds of other non-air options – with dynamic packaging and extensive cross-selling opportunities. Through a local payment gateway provided by Sampath Bank, travellers can book multiple travel services in one single transaction,” commented Sanjika Perera, Sabre Travel Network’s Sri Lanka country manager.

Sabre is also introducing data analytics tools that will help travel companies to track and manage their customers’ evolving profiles better and create more personalised experiences. This includes the integration of Google Analytics with Sabre’s WebStart solution to access a complete view of website traffic and conversions.

The travel technology company also presented its TripCase mobile application, a travel itinerary management app designed for travel agents to stay connected with customers on-the-go through their mobile devices.

Science will speak where consumers can’t at Expedia’s first innovation lab in Asia, which will replicate the capabilities of earlier labs in London and its Bellevue headquarters in Seattle but with an added focus on mobile use.

At the launch of the lab in Singapore last week, technology to delve into user behaviour was demonstrated, showing how responses indicating delight, frustration and tension in test participants were matched to their various interactions with the site.

Arthur Chapin (far left), Dara Khosrowshahi and Jonty Neal (far right)

Expedia has been fine-tuning its study methods, from using heat maps to identify parts on the webpage users focus on to now bringing the more precise eye-tracking technology combined with facial electromyography to its Singapore lab.

But why go to such lengths when more primitive feedback methods are readily available? For Arthur Chapin, Expedia’s senior vice president for product and design, it is often more practicable to identify and remedy pain points than to simply ask consumers what they want.

The innovation lab hence serves as one of the engines powering Expedia’s test-and-learn culture, which Chapin said has given it the competitive advantage of speed. The company, which champions the “try fast, fail fast, learn fast” mantra, now introduces one or two changes to its sites daily.

In particular, the Expedia executives see Asia teeming with potential for online travel. “In the region, online travel is about 36 per cent of (bookings). This is a good number but certainly (lags behind) what we are seeing in America so there are opportunities for growth,” said Jonty Neal, CEO of Expedia Asia.

Neal further shared that Asia is leading in mobile use, as mobile roomnights grew more than 65 per cent in 4Q2016. But with greater traffic on mobile than the transacting site, there is work to be done “to push people through the funnel and transact on mobile.”

While taking a harder look at Asia and mobile behaviour through the lab in Singapore, Expedia will also continue working to better understand its unique markets. “In regions like Europe… you can afford to have commonalities in a single city to run the European business. Asia’s very different. The localisation and understanding of customer experience and expectation is critical in defining how we look at our product,” Neal said.

“(Beyond the) three innovation labs, we will occasionally go around the world to set up labs and work with partners to gain insight on different consumers,” he added.

Commenting on staffing plans to back its technological drive, Expedia’s president and CEO Dara Khosrowshahi said: “Technology has been one of our fastest-growing areas of spend and will continue so globally. (In terms of engineering manpower), India will be a big centre and continue to scale. We will also hire more in China and Singapore…. We are looking at another 5,000 (engineers) in the next five years and a significant number will be in Asia.”

Best Western Hotels & Resorts has entered into a partnership with real estate company JJ Siam Pattana to build a brand-new hotel near Bangkok’s most famous weekend market in Chatuchak district.

Slated to open in 2020, the mid-scale Best Western Chatuchak will feature 168 rooms offering free Wi-Fi and modern in-room amenities. It is located within walking distance from Bangkok’s Chatuchak Market, adjacent to the Kampang Phet MRT subway station, and close to the Mo Chit BTS skytrain station.

Berrivin (second from lef): no reputed hotel options so far for those visiting Chatuchak 

“Chatuchak Market has long been one of Thailand’s most popular visitor attractions and a thriving retail hub for locals and tourists alike,” said Olivier Berrivin, Best Western’s managing director of international operations – Asia. “Until now however, the thousands of visitors who flock to Chatuchak every weekend had no reputed local place to stay.”

The company is currently developing its first Vīb hotels in Bangkok, as well as two upscale properties – Best Western Premier Montien Riverside Hotel and Best Western Premier Montien Bangkok. These, and Best Western Chatuchak, will join the company’s existing portfolio of four hotels in the city.

Star Alliance members Singapore Airlines and Ethiopian Airlines will expand their codeshare agreement as of June 1, 2017, which will include the latter’s upcoming daily Singapore-Addis Ababa service scheduled for launch in June 2017.

Under the expanded agreement, Singapore Airlines customers will enjoy access to Ethiopian Airlines’ intra-African network including countries like Botswana, Burkina Faso, Chad, Cote D’Ivoire, Kenya, Nigeria, Mozambique, The Republic of the Congo, Rwanda, Seychelles, South Africa, Tanzania and Zimbabwe.

In turn, Ethiopian Airlines customers will be able to access destinations in Australia, China, Japan, Malaysia, New Zealand, Thailand and Vietnam across Singapore Airlines’ network.

Acting vice president, strategic and alliances, Ethiopian Airlines, Girma Shiferaw, remarked: “The two airlines will synergise their respective networks in Asia and Africa to offer customers the best connectivity options with one ticket and a single check-in at the first boarding airport.

“It will also play a critical role in enhancing investment, trade and tourism ties between a rising Africa, and a highly developed, innovative, and business-friendly Singapore.”

The two airlines first began codesharing on each other’s flights to and from Dubai in 2011.

AccorHotels is on an acquisition trail, as barely days after its VeryChic purchase it has now bought over Availpro, a European leader in providing digital services to independent hotels and has more than 6,500 clients.

The acquisition of Availpro, which has more than 6.500 clients, is expected to complement AccorHotels’ “digital factory”, the company said in its press release.

In 2015, the hospitality giant had acquired Fastbooking, which has more than 2,000 independent hotels listed on AccorHotels.com and works with more than 4,000 clients worldwide to increase direct bookings.

Steven Daines, CEO, new business at AccorHotels, said: “The acquisition of Availpro enables the group to reach another milestone in its transformation by establishing the first B2B services division focused on hoteliers in Europe. Its combination with Fastbooking, now more than ever before, positions AccorHotels as an hotelier serving the hoteliers.”

Spain’s biggest hospitality chain Meliá Hotels International wants to step up its growing presence in the region, with John Alarcon, vice president for development in Asia-Pacific, revealing Tokyo, Seoul, Hong Kong and Singapore as the top four cities on its expansion wish-list.

“We opened our first hotel in the region in Bali in 1986… and presently have 15 hotels in this part of the world,” he told TTG Asia. “But Asia has become the focus of our business in our most recent three-year strategic plan, which started in 2016.

“We have 21 projects opening in Asia in the next three years and the target is to have 60 properties operational by the end of 2018.”

Meliá Hotels has set up a commercial office in Tokyo and is looking into opportunities in Japan.

Alarcon added the company is confident that Japan’s inbound tourism market will continue growing and that Meliá Hotels’ loyal customer base worldwide will opt to stay with them in Japan.

“We have seven different brands and (would like) to have one of our luxury, upscale properties in Tokyo, one in Osaka, which is important as both a leisure and a business market, and resort hotels in Okinawa or Hokkaido, Kyoto or Fukuoka.

“Ideally, we would open first in Tokyo, but we are flexible and if another opportunity came up, we would be ready to take that course,” he added.