FRENCH hospitality giant Accor is getting serious in its digital approach and this week announced the buyout of Fastbooking.
The latter, also French, provides support to almost 4,000 hotels mainly in Europe and Asia.
Services rendered include hotel website development, distribution channel management solutions, digital marketing campaign management, revenue management optimisation tools and competitive intelligence.
Fastbooking will continue to serve existing clients while operating independently as an Accor company.
“The takeover of Fastbooking will help speed up the implementation of our digital strategy,” said Sébastien Bazin, chairman and CEO of Accor, in a press release this week.
“Following the acquisition of Wipolo last October, this new transaction enables us to further expand our capabilities and strengthen our digital expertise for the benefit of our hotels.”
