The Japan Association of Travel Agents (JATA) has set up a new panel tasked with stimulating and sustaining outbound demand, which is being tested by declining travel interest in the 20-30 age group and terrorism concerns.

Heading the Japan Outbound Tourism Council is Jungo Kikuma, JATA vice-chairman, who said: “The Japanese outbound travel market has matured and it is important… to re-discover and re-establish overseas travel destinations as desirable destinations,” Kikuma told TTG Asia.

Kikuma: inbound-outbound balance for sustained growth

While over 17.1 million Japanese travelled overseas in 2016, up from 16.2 million in the previous year, outbound tourism has been affected by external factors, Kikuma admitted.

Terrorist attacks around the world have created uncertainty in Japanese travellers and fewer Japanese in their 20s and 30s show interest in travelling abroad.

Moreover, the rapid increase in inbound visitor numbers has resulted in seat shortages on flights, meaning it has become more difficult for Japanese travel agents to book seats.

“We hope to… strike a balance between inbound and outbound travel, because that will support mutual sustainable growth,” Kikuma said.

The council is funded by JATA, although additional promotional activities will be supported by participating companies and organisations in particular regions.

The council is partnering the Association of National Tourism Organisations. It has attracted 160 organisations and businesses keen on participating, ranging from JATA member companies to foreign embassies in Tokyo, national and regional tourism administrations with offices in Tokyo and tour operators.

The Singapore Tourism Board (STB) is opening an office in Surabaya, the second largest city in Indonesia and the second largest source of arrivals from Indonesia to Singapore after Jakarta.

This is STB’s 21st office. It last opened an office in 2007, in Moscow.

Surabaya

STB said the office will enable the board “to better consolidate and scale up its resources as well as sharpen its focus to tap into markets of Eastern Java (including Surabaya and Malang), Bali and Sulawesi (including Makassar)”.

Arrivals from the East Indonesian cities of Surabaya, Malang, Bali and Makassar totalled 234,300 in 2016, which comprised more than eight per cent of total Indonesian arrivals to Singapore in the same year. The compounded average growth rate of arrivals from these four cities from 2011 to 2016 is 6.5 per cent.

The tourism board plans to work with the six airlines with direct flights between Surabaya and Singapore to launch joint promotions. The six airlines are Singapore Airlines, SilkAir, Garuda Indonesia, Jetstar, China Airlines and Tigerair.

Indonesia is Singapore’s top source of arrivals with 2.9 million visitors last year.

STB shared that visitors from Surabaya are, like those from Jakarta, mostly repeaters looking for quick and easy getaways. They are keen on shopping, entertainment and nightlife, and enjoy family friendly travel with emphasis on visiting attractions. There is also a growing interest in cruising out of Singapore.

But compared with Jakarta visitors, they have stronger preference for hotels within Orchard Road area.

They typically stay around three days in Singapore.

The Singapore Tourism Board (STB) has struck a three-year partnership with The Walt Disney Company Southeast Asia which will start this year with a Star Wars festival.

To be held from May 4-6 at one of Singapore’s attractions, Gardens by the Bay, inbound agents can entice clients to visit Singapore with the festival’s highlights such as SaberTrees, where the iconic Supertrees at the gardens will be transformed into lightsabers.

(From left) The Walt Disney Company Southeast Asia’s Alex Baillie, Singapore’s Minister of Trade and Industry S Iswaran and STB’s Lionel Yeo

The latest hotel openings and announcements made this week

Hoshino Resorts KAI Anjin
Named after English sailor Anjin Miura, the waterfront hot spring inn in Ito, Shizuoka, Japan, offers 45 Western-style guestrooms. Each nautically-themed room boasts an ocean view and KAI’s luxury beds, as well as a separate living area with a sofa. The property’s piece de resistance is the grand outdoor bath on the top floor that overlooks the Pacific Ocean. As well, both the men’s and women’s areas feature granite indoor baths and stone outdoor baths. Other facilities include the San Buena Deck, built to resemble an actual ship’s deck.

Hilton Garden Inn Shanghai Hongqiao
The opening of Hilton Garden Inn Shanghai Hongqiao in Qingpu District marks the brand’s debut in the city. Part of the New Hongqiao CBD, the property offers 226 guestrooms complete with 43-inch HDTVs, complimentary Wi-Fi and ergonomic chairs. Amenities include two restaurants, a bar, pantry open 24/7 for snacks or a quick meal, gym and a self-service laundromat. As well, the property offers 500m² of meeting and banquet space for events that can accommodate up to 200 people.

Hyatt Place Rameswaram
Located in Rameswaram – one of India’s holiest pilgrimage destinations – the 101-key is the first Hyatt Place to open in the state of Tamil Nadu. Each room comes with a swiveling 42-inch HDTV, Hyatt Grand Bed and Cozy Corner sectional sofa. Facilities on-site include a restaurant, poolside bar, complimentary Wi-Fi throughout the hotel, 24-hour gym, outdoor swimming pool, as well as more than 440m² of function space.

Swiss-Belhotel Lampung
Swiss-Belhotel International has taken over the management of The 7th Hotel & Convention Center in Bandar Lampung, Indonesia. The rebranded property features 167 guestrooms, with recreational facilities spanning a swimming pool, fitness centre, spa, bar and lounge, and the Swiss-Café restaurant. For events and meetings, the property has a ballroom which can accommodate up to 1,200 guests, and nine meeting rooms for up to 100 people.

Tomorrow is a public holiday in Singapore, where TTG Asia Media is based. It marks Good Friday.

News will resume on Monday, April 17.

We would like to wish our Christian readers a blessed Easter.

Credit: Myanmar Tourism Marketing

TTG Asia would like to wish our readers in Thailand, Laos, Cambodia and Myanmar happy celebrations for Songkran, Pi Mai, Choul Chnam Thmey and Thingyan.

A Happy New Year, Suksan Wan Songkran (Thailand), Sokdee Pi Mai (Laos), Suor Sdei Chnam Thmei (Cambodia) and Mingalar hnit-thit mhar shwin lan chan myae par say (Myanmar)!

Come 2018, the PATA Adventure Travel and Responsible Tourism Conference and Mart will take place in Al Ain, Abu Dhabi, the first PATA event to be held in the UAE.

The three-day event will include both conference and travel mart components, plus elements of environmental protection and social sustainability with special focus on empowerment of local communities.

Al Ain Convention Centre

PATA CEO Mario Hardy commented: “Connectivity is easy via the Abu Dhabi International Airport. Al Ain, together with the surrounding landscape, has so much to offer travellers of all ages. This event provides an exceptional platform for travel trade professionals to learn more about this compelling city and region.”

Saif Saeed Ghobash, director general of Abu Dhabi Tourism & Culture Authority, added: “Abu Dhabi has experienced significant growth in guest arrivals from countries within the PATA region in recent years, especially from India and China.

Known as the heritage heartland of the Emirate of Abu Dhabi, Al Ain is an increasingly popular business events destination, boasting 18 hotels and hotel apartments with over 2,000 rooms and dedicated facilities at the Al Ain Convention Centre, said PATA in a press release.

For more information or to register for the event, please email ATRTCM@PATA.org.