Pullman Hotels & Resorts, part of Accor’s global Premium portfolio, has unveiled a global brand transformation, signalling its next phase of development and outlining the brand’s future direction.
The update follows the international debut of Pullman xChange, a new event series designed to foster collaboration and exchange among leaders, creators and innovators.
The brand’s transformation positions its hotels as dynamic social spaces, reflecting the needs of today’s travellers. A key element is the Pullman Portal, inspired by the brand’s railway heritage. These sculptural entryways, already introduced at Pullman Dubai Jumeirah Lake Towers, will feature at new openings including Pullman Perth Airport and Pullman Hamilton, with further installations across the network as renovation programmes continue.
Meeting and event spaces have been redesigned for flexibility, allowing venues to transition from keynote settings to creative studios or workshops, emphasising adaptable environments for business and social exchange.
Culinary and bar experiences remain central to the Pullman offering. Menus will highlight shared, global flavours, while the launch in 2026 of Unexpected Pairings, an experiential bar ritual, invites guests to explore inventive combinations of food and drinks through a playful, interactive format.
Over the past 18 months, Pullman has introduced a learning programme focused on empathy, cultural awareness and guest connection. Around 60 per cent of the brand’s 20,000-plus staff, known as Heartists, have completed the training, with the remainder expected to finish in 2026.
The inaugural Pullman xChange event, held from November 13 to 14, 2025, in Dubai, transformed Pullman Dubai Downtown into a forum for discussion, workshops and performances exploring the theme Build What Outlasts You. Speakers included Abdulaziz AlJaziri, deputy CEO and COO of the Dubai Future Foundation; neuroscientist Hannah Critchlow; cyberpsychologist Elaine Kasket; and architect Adib Dada. The series will continue in Europe, Asia and South America, with each edition shaped by local cultural collaborators.
Benoît Racle, global brand president, premium, Accor, commented: “Each hotel is conceived as a place of exchange, where ideas and people move freely, fostering creativity and connection. Launching this transformation alongside Pullman xChange felt instinctive, as the event truly brings our brand philosophy to life.”
With more than 150 hotels in over 40 countries and over 70 projects in development, Pullman is expected to surpass 200 hotels within five years, including new openings such as Pullman Royal Key Wellness Resort in Guadeloupe, Pullman Kolašin Breza in Montenegro, and Pullman Tokyo Ginza in Japan.
She will also lead revenue generation, channel management, loyalty and global partnerships to strengthen commercial reach and customer engagement, guiding global teams within a framework of performance, collaboration and innovation as the group expands its international footprint and advances integrated commercial capabilities across the portfolio.
