China’s second-tier destinations are picking up in popularity among Singaporean travellers, particularly among the demographic of older working adults with higher spending power, observed travel agents at the NATAS (National Association of Travel Agents Singapore) Travel Fair last weekend.
The three-day fair, which attracted some 60,000 visitors over its first two days, featured booths touting flights to cities such as Hangzhou, Ningxia and Zhangjiajie, with a smattering of Silk Road itineraries.

“China has its evergreen cities like Shanghai and Beijing, but we have seen an increase in demand for secondary cities like Ningxia,” noted Diana Tan, head of department for customer services, CTC Travel.
Drivers of this trend include increased flight connectivity since last year – Singapore is now connected to Nanchang, Haikou, Jinan and Nanning, with Guiyang coming this year – as well as luxury hotel chains planting their flags in such cities.
Zhu Wenbo, general manager of Travel 21, shared: “The Singapore market has always had the demand for China, but it has increased recently and we’re focusing on drawing it out now. Popular areas for us are Beijing, Yading and Chengdu, because traditionally travel agents include compulsory shopping tours in these itineraries, but we don’t have those and our customers appreciate that.”
He echoed that demand for group tours to these destinations have been on the rise, with Travel 21 even flying a group of 100 pax to Chongqing last year.
Travellers prefer a consistent “premium standard for food and accommodation” when travelling to China, and this includes “five-star hotels and above” as well as cultural activities and sightseeing, Zhu observed.
























Centara Hotels & Resorts is expanding its beach club and bistro concept, Coast, to more resort locations in Thailand, with Centara Grand Beach Resort & Villas Krabi the latest addition.
Exclusive to the upper-upscale Centara Grand brand, Coast Beach Club and Bistro is a social dining and lounge concept with four beachfront locations currently operating in Koh Samui, Hua Hin, Pattaya and Phuket.
Coast beach clubs feature zones, including a raw bar serving local seafood and poke bowls, a seafood grill to cook the “catch of the day”, an Italian pizza oven, and a casual bar area serving cocktails, fine wines, fresh juices and tapas plates. Guests can also enjoy DJ entertainment after the sun sets.
Under Centara’s Coast for Groups concept, meeting planners have an array of options, including beachfront barbecues, buffets, teambuilding activities and private parties.
Families and groups of friends can also arrange their own events, and the Couples’ Dining programme creates candlelit dinners, private performances and special menus.
As Coast expands its presence around the world, guests can look forward to an extended calendar of global events, including themed dinners, creative classes, pop-up chef weekends, guest DJ performances and more.