Soneva refines luxury positioning with Bare Luxury concept
Soneva is evolving its foundational philosophy from Barefoot Luxury to Bare Luxury, placing greater emphasis on discernment over excess.
Soneva Fushi pioneered the barefoot concept...
Udon Thani charter flights offer model for secondary tourism gateways
Direct charter flights linking the Chinese cities of Yiwu and Wuxi with Udon Thani have provided a blueprint for developing secondary tourism gateways in...
Singapore rises in global wellness economy rankings
Singapore’s wellness economy reached US$23.2 billion in 2024, according to new research from the Global Wellness Institute (GWI), up from US$15 billion in 2021.
The...
Hilton bets on slower-paced travel trend in Asia-Pacific
Travellers across Asia-Pacific are increasingly opting for slower, more restorative holidays, according to Hilton’s 2026 Trends Report, which identifies a growing preference for what...
COMO targets Thai luxury travellers to support European growth
COMO Hotels and Resorts is stepping up efforts to attract Thailand’s luxury outbound travellers as it expands its presence in Europe.
The strategy coincides with...
Awaji Island welcomes farmstay villa concept
A new accommodation concept combining farm experiences with farm-to-table dining has opened on Awaji, the largest island in Japan’s Seto Inland Sea.
Farming Resort San...
TAT leverages AI and visual content to strengthen Thailand’s appeal in...
The Tourism Authority of Thailand (TAT) is using digital marketing initiatives and visual destination campaigns to strengthen consumer confidence and drive demand from the...
Japan rail and airline partnerships aim to spread visitor demand
Japan’s rail operators and major airlines are joining forces to encourage international visitors to explore destinations beyond the country’s main tourism hubs.
JR West has...
Kaohsiung rolls out new tourism brand across Asian markets
The Kaohsiung City Government Tourism Bureau has launched a new international tourism brand, Keep Vibrant Kaohsiung, as part of a regional marketing campaign targeting...
Singapore Cruise Centre shifts operations to new HarbourFront terminal
Singapore Cruise Centre (SCC) will relocate all ferry and cruise operations to its new Singapore Cruise Centre (HarbourFront) terminal in July 2026.
The transition will...
