TTG Asia
Asia/Singapore Friday, 30th January 2026
Page 2373

Asia, Europe fuel MICE growth for Thailand

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SPURRED by strong demand from Asian feeder markets and expanding trade from Europe, Thailand’s MICE industry grew 12 per cent over the past three quarters, chalking up a revenue of 64.3 billion baht (US$2 billion), according to the Thailand Convention & Exhibition Bureau (TCEB).

TCEB is confident the industry will bring 940,000 delegates to the country with a revenue of 88 billion baht this financial year which ends in October.

Nopparat Maythaveekulchai, TCEB’s president, said: “We expect the fourth quarter shall bring (similar) growth. The progress will be (driven) by the execution of strategic marketing movements… as well as the strengthening of Thai MICE to tackle the launch of AEC (Asean Economic Community in 2015),” he said.

International conventions were the key driver of the industry’s growth during the first three quarters of the current financial year, drawing 223,463 delegates, or 29.9 per cent of total MICE arrivals, and generating a revenue of 22.1 billion baht. Incentives drew 196,088 travellers (26.3 per cent), generating 12.5 billon baht, followed by meetings (174,701 delegates,18.2 billion baht) and international exhibitions (152,820 delegates, 11.5 billion baht).

Asia accounted for 72.7 per cent of MICE travellers (543,016 delegates), delivering revenue of 46.8 billion baht. During the same period, 83,772 European delegates visited Thailand, generating 7.2 billion baht, while MICE arrivals from the US was 43,165, contributing 3.7 billion baht.

Thailand-based DMCs have witnessed similar trends.

James Drysdale, director of Inspired Event Travel, told TTGmice e-Weekly: “The MICE market has been very buoyant, driven primarily from the Asian markets. We have seen both conference and incentive groups coming into Thailand from Australia, the UK, Europe and the US, so while Asia is the larger of the feeder markets, the other markets are performing too. Yields from Australia, the UK and the US remain higher than Asia, as has typically been the case.”

“Quoting activity is up on prior years. However, we are seeing significant downward pressure on costs. Clients are looking more than ever to maximise the reach for their spend,” he added.

Asian Trails also saw growth in its MICE business but had not experienced shortening lead times from Asian clients, which is an emerging trend across the industry.

Melbourne expands conference ambassador programme

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CLUB Melbourne Ambassador Program, which has won more than 70 international conferences for the Australian city through leaders of multiple industries since 2005, was relaunched on August 27 with a fresh direction and six new ambassadors.

The new direction will addresses increasing international competition to create an even stronger, focused and more supportive network to secure and host international conferences in Melbourne.

The governor of Victoria, Alex Chernov, who is the patron-in-chief of the programme, said: “Club Melbourne provides a unique opportunity to connect prominent thinkers and leaders in the promotion of Melbourne as one of the world’s premier conference and event destinations. Its influence is global and the way it drives knowledge is pivotal to all our future as a forward thinking, smart economy.”

According to a press statement from the Melbourne Convention and Exhibition Centre (MCEC), where the programme’s relaunch was celebrated, business events contribute over A$1.2 billion (US$1.1 billion) annually to the local marketplace.

Over the last 12 months, Melbourne hosted 10 international conferences that were secured by CLUB Melbourne Ambassador Program over the last eight years. These events brought in almost 10,000 visitors from 49 countries, and contributed A$41 million in economic impact to Victoria.

MCEC chief executive, Peter King, said: “Through our ambassadors’ hard work, MCEC regularly hosts some of the largest and prestigious conferences in the world.

The six new faces that will join the programme in promoting Melbourne as a destination for conferences include Cathy Foley, chief of CSIRO’s Materials Science and Engineering Division; Milton Hearn, director of the Victorian Centre for Sustainable Chemical Manufacturing and deputy director of the Green Chemical Futures Centre at Monash University; Christina Mitchell, dean of the Faculty of Medicine, Nursing and Health Sciences at Monash University; Ingrid Scheffer, chair of Paediatric Neurology at The University of Melbourne and The Florey Institute of Neuroscience and Mental Health; Hugh Taylor, chief of the Indigenous Eye Health Unit at The University of Melbourne; and Jan Tennent, CEO of the Bio 21 Cluster.

Emirates charts new Taipei route

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EMIRATES will begin direct flights to Taipei’s Taoyuan International Airport on February 10 next year.

The six-time-weekly service will be operated by a Boeing 777-200ER aircraft, with eight seats in First Class, 42 in Business Class and 304 in Economy Class.

Barry Brown, divisional senior vice president commercial operations East, Emirates, said: “Emirates SkyCargo has operated a dedicated freighter service to Taipei since 2003. Given its status as a global trading hub and the demand, it is a natural progression for Emirates to launch passenger services to Taipei.”

“We are confident that this new route will open up new trade opportunities across the Emirates network as well as support business and tourism travel to Taipei.”

The airline launched flights to Tokyo (Haneda) in June this year, and currently already flies to Hong Kong, Beijing, Shanghai and Guangzhou.

Indonesia downsizes tourism budget

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INDONESIA’S Ministry of Tourism and Creative Economy has reduced its arrivals target for 2014, while the country’s tourism budget for next year is also set to almost halve.

Almost all government agencies are to receive smaller budgets next year as the government earmarks funds for the country’s general and presidential elections scheduled to take place in 2014, said Nia Niscaya, director of international promotions.

She commented: “There (will be) a significant slash in the marketing budget and we need to (prioritise).

“We will be refocusing on travel marts to maintain our presence at big, international promotional events. It is crucial for us to be present at such events to keep up (Indonesia’s positive image) and push for growth.”

Niscaya’s marketing department alone is due to receive Rp88 billion (US$8 million), nearly half of 2013’s Rp160 billion.

In the meantime, Antara news agency quoted Indonesia’s minister of tourism and creative economy, Mari Elka Pangestu, as saying that her office would revise its arrivals target for 2014 downwards from 10 million from 9.5 million.

She said: “We need to be realistic in setting targets, taking into account the condition in the field.”

Pangestu added that current projections indicated that the global economic crisis and slowdown would likely continue into the future as well, dampening travel.

Ballooning service rises in Mandalay

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MANDALAY will get its first hot-air balloon flights during the coming peak season in October.

The newly-launched Oriental Ballooning Company will run balloon flights every morning between October 25, 2013 to March 31, 2014. Subject to suitable weather conditions, flights take off just before sunrise and will cost US$320 per person.

Ma Ni Ni Khaing, operations manager from Oriental Ballooning, said the hot-air balloons were made by the UK’s largest and longest-running balloon manufacturer, Cameron Balloons, and are maintained by certified balloon inspectors working according to standards set by the UK Civil Aviation Authority.

The company hires experienced UK commercial balloon pilot licence holders to operate the rides, and international insurance is included for passengers.

“We have a total of six balloons, among which two can carry four passengers each and the remaining four can carry eight passengers each,” she said. “Demand is really high from the European and Asian markets.”

Ma Ni Ni Khaing added that the company was awaiting approval from the Department of Civil Aviation to expand its services to Bagan and Inle Lake, and was also looking into other destinations such as Pindaya in Shan state.

Oriental Ballooning Company is a subsidiary of Amata Group, which is currently developing Amata Resort and Spa in Ngapali beach and Amata Garden Resort in Inle Lake.

Qatar makes room for more baggage allowance

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QATAR Airways will up its game to remain on a par with rivals Etihad Airways and Emirates by giving its passengers more baggage allowance from September 1.

Economy-class passengers will be able to check in up to 30kg of baggage on most international flights, business-class travellers will get 40kg instead of 30kg, while first-class travellers will can take with them 50kg of luggage instead of 40kg, reported Bloomberg.

Most European, Asian and US airlines allow each economy-class passenger 23kg of luggage.

Cebu Pacific pushes for Japan seat entitlements

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PHILIPPINE carrier Cebu Pacific (CEB) is lobbying for an open skies agreement to be sealed between the Philippines and Japan, in order to penetrate deeper into the Japanese market.

CEB vice president for marketing and distribution, Candice Iyog, said the airline planned to “aggressively expand into Japan in the future”.

“Aside from Japan being one of the Philippines’ biggest trading partners, it is also home to 350,000 global Filipinos. CEB’s expansion in Japan will allow us to…boost business and leisure traffic,” she added.

The airline, in a position paper submitted to the Philippine Air Consultation Panel in August, attributed the negative two per cent compounded decrease in Japanese foreign arrivals between 2006 and 2011 to the lack of additional seat entitlements.

“An open skies agreement with Japan will benefit local tourism and trade, especially since we believe Japan can rival South Korea when it comes to foreign tourist arrivals,” Iyog said.

The CEB paper said such an agreement would speed up the acquisition of seat entitlements and allow CEB to immediately expand its Japan operations. The airline currently runs a thrice-weekly service from Manila to Osaka.

Japan has signed open skies agreements with Asian countries such as Thailand, Malaysia, Singapore, Hong Kong and South Korea.

Air consultation talks between the two countries will be held from September 11-13.

Shangri-La rolls out deals for China’s National Day

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SHANGRI-LA Hotels and Resorts has come up with three different packages for the period between September 27 to October 13 to mark China’s National Day holidays, available at 81 Shangri-La, Kerry and Traders hotels.

Guests who book the China National Day Holiday Room Package will receive breakfast, late check-out and double Golden Circle points. Those who book three or more rooms at one of Shangri-La’s 37 mainland China hotels in a single transaction will have one room upgraded to a suite.

Meanwhile, the China National Day Holiday Suite Package will grant guests a special gift from the hotel, a turn-down amenity and earn triple the amount of Golden Circle Points, in addition to Horizon Club benefits and privileges.

Families can take advantage of Shangri-La’s Children’s Meal Plan, offering up to two children under the age of six staying a city hotel, or two children under the age of 12 staying at a Shangri-La resort complimentary buffet meals in all-day dining and pool cafes, when accompanied by a paying adult guest.

Additional children or those between six and 12 staying at city hotels will receive 50 per cent off buffet price.

Open invitation to travel consultants to laughter therapy in Mumbai

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OM PRAKASH, director of Inorbit Tours Mumbai and ex-chairman of the Travel Agents Association of India Western Region, is inviting travel consultants to beat stress by joining the daily laughter sessions at the Laughter Club of Worli Seaface in Mumbai.

Led by Prakash, members meet at 07.00 to 07.30 every morning to go through laughing, yoga and breathing exercises for the neck, shoulders, hip, knees, legs, spine and lungs.

According to him, benefits of laughter therapy include muscle relaxation, activation of the immune system, reduction of the level of stress, and aid in sleep, digestion and healing.

For more information, contact Prakash at omprakash@inorbittours.com.

Edwin Yeow passes away

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FORMER Banyan Tree Hotels & Resorts’ joint managing director and senior vice president marketing, Edwin Yeow, died this morning after battling cancer.

A ferocious marketeer who helped put the Banyan Tree brand on the map in its early years through his professional relationship with international tour operators and the media, Yeow fought as tenaciously for his life as he went through bone, brain and lung treatments in the last few years.

Ho Kwon Ping, founder and executive chairman of Banyan Tree Holdings, said: “Edwin was truly at the creation of Banyan Tree, and helmed the sales and marketing team, the brand positioning and marketing communications for more than a dozen years, until he retired to return home to Kuala Lumpur.  He was an excellent marketeer but behind the very charming and articulate exterior was a very shy and deeply private man. His profound faith in his Christian beliefs and his loving family sustained him through the multiple cancers which should have taken his life years earlier, but gave him some bonus years.

“Edwin helped to establish the DNA of Banyan Tree and all of us remember him with great affection. He was a mentor to many, and a close friend and fellow traveller on the Banyan Tree journey. I shall miss him deeply.”

Yeow’s former team members at Banyan Tree also expressed their sadness.

Maisy Koh paid tribute to Yeow’s legendary fighting spirit, quirky humour, big vision and equally big heart. “Thank you for the wonderful memories, for being the person we were so proud to call our boss and showing us that despite the steely exterior, you have a heart of gold.

“In these couple of years since his diagnosis, he often gave us hope that miracles are possible. In typical Edwin fashion, he never gave up. His perseverance is nothing short of miraculous.”

“We had so many quirky, witty, animated and fond memories of Edwin,” said Jeannette Ho, now vice president revenue management and analytics at Fairmont Raffles Hotels International. “He will be remembered as larger than life.”

Yeow worked with Banyan Tree for 16 years and returned to Kuala Lumpur in 2008. He also joined YTL Hotels & Properties as executive vice president focusing on strategy and global marketing and was an advisor to Destination Resorts & Hotels.