TTG Asia
Asia/Singapore Wednesday, 1st April 2026

Indonesia and Japan seal first bilateral tourism agreement

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Indonesia and Japan have signed a Memorandum of Cooperation (MoC) on tourism on March 30, marking the first formal bilateral framework in tourism between the two nations.

The agreement was signed by Widiyanti Putri Wardhana, Indonesia’s minister of tourism, and Yasushi Kaneko, Japan’s minister of land, infrastructure, transport and tourism (MLIT), in Tokyo, coinciding with the state visit of Indonesian president Prabowo Subianto.

Indonesia and Japan sign a tourism cooperation agreement in Tokyo to expand connectivity, joint promotion and sustainable tourism development

The MoC follows two years of negotiations and targets a wide range of strategic sectors, including business events, wellness tourism, gastronomy and the development of sustainable tourist villages, according to a Ministry of Tourism statement.

Widiyanti said in her speech: “Japan continues to be a key strategic partner for Indonesia. In 2025, over 380,000 Japanese travellers visited Indonesia, a 12 per cent increase over the previous year, with an average length of stay of nearly eight days.”

She emphasised that air connectivity is the primary driver of these flows.

“Currently, the Tokyo-Jakarta and Tokyo-Bali routes serve as the backbone of mobility, with potential for expansion into destinations such as Yogyakarta and other major cities in Japan,” she said.

Direct flight capacity between Indonesia and Japan currently stands at approximately 685,000 seats per year across 46 weekly flights, which is below potential tourism demand, according to Widiyanti.

“We hope that Japan Airlines can explore opportunities to expand its services to Indonesia, including increasing flight frequencies to Bali and opening access to priority destinations,” Widiyanti said.

Japan’s MLIT minister Yasushi Kaneko stated: “This is the first time such a tourism cooperation agreement has been signed between our governments. Through this, we will strengthen efforts in joint promotion, information exchange, and collaboration to attract tourists to regional areas while promoting sustainable development.”

Last year, people-to-people exchanges between Japan and Indonesia exceeded one million for the first time. To maintain this momentum, Japan is developing inbound strategies that encourage tourists to explore diverse regions across the country, he said.

To ensure the agreement leads to immediate action, a Joint Working Group will be established to monitor implementation and draft specific action plans for investment and joint promotion.

During the state visit, Widiyanti also held meetings with Japan Airlines, the Japan Tourism Agency and the ASEAN-Japan Centre to step up collaboration.

With this partnership, Indonesia aims to strengthen tourism ties with East Asian countries. It also serves as a mitigating step against ongoing global geopolitical uncertainties, such as developments in the Middle East that could impact international travel flows.

Asia accounts for growing share of global adventure travel demand, study shows

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Asia is emerging as a significant region in the global adventure travel market, with outbound demand estimated at US$424 billion, according to a report by the Adventure Travel Trade Association (ATTA), supported by EF Adventures and CBI.

The report found that 72 per cent of Asia’s international outbound travellers fall into the “open to adventure” category. This group is defined as travellers willing to include cultural, nature-based and active experiences in their trips, even when these are not the primary purpose of travel.

Growing demand for cultural and nature-based experiences is driving Asia’s outbound adventure travel market

The findings indicate a shift in travel preferences, with more travellers from Asia seeking experiences that involve cultural engagement and exploration of natural environments.

According to the report, Asian travellers spend an average of about US$366 per night and more than US$2,200 per trip. A significant portion of this expenditure supports local businesses, guides and community-based tourism activities.

Globally, the adventure travel market is valued at about US$1.6 trillion, with Asia accounting for a growing share of outbound demand.

The report also highlighted increasing interest in sustainability, with travellers showing preference for locally owned businesses and destinations that emphasise environmental responsibility and community engagement.

“Adventure travel in Asia is no longer about a single activity or adrenaline-driven pursuit,” said Heather Kelly, director of research and knowledge at the ATTA. “What we’re seeing instead is a large and diverse audience that is open to discovering destinations through culture, landscapes, and meaningful experiences. That openness dramatically expands the opportunity for destinations and tourism businesses.”

ATTA president Gustavo Timo added: “The Asian outbound traveller is incredibly curious. They’re looking for experiences that feel meaningful, whether that’s exploring landscapes, connecting with local culture, or discovering new perspectives. Destinations that design journeys around those elements will resonate strongly with this audience.”

“Sustainability is increasingly intertwined with how travellers define a meaningful trip,” shared Hannah Pearson, regional director for APAC at the ATTA. “Travellers want authentic cultural experiences, nature-based exploration, and opportunities to travel in ways that feel responsible and enriching.”

Zipair targets fleet expansion as it builds tech-driven low-cost model

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Japanese longhaul low-cost carrier Zipair, which started operations in 2020 and offers full-flat seats, is targeting to grow its fleet of eight Boeing 787-8 Dreamliner aircraft to more than 20 in the next four years.

CEO Yasuhiro Fukada, speaking at last week’s Aviation Festival Asia, said the company is building an airline that is lean, technology-enabled and focused on delivering value to passengers and partners.

Zipair’s Yasuhiro Fukada speaking at Aviation Festival Asia, outlining the airline’s growth plans and technology-led strategy; photo by Caroline Boey

“We want to develop and stimulate the market for Gen Z and young travellers with our best effort to reduce cost and address the pain point of flying, which is the time it takes, and to make (the experience) seem short,” he commented.

The LCC operates to 11 destinations in Asia and North America, with its longest route between Tokyo and Houston. Each flight offers 290 seats, comprising 18 full-flat seats and 272 standard economy seats.

Zipair, which designed its own in-flight system and operates an on-demand galley service, started offering free high-speed Starlink internet connectivity in February.

Passengers can use their own devices to access the LCC’s app for pre-trip and in-flight orders and entertainment and are “in full control”.

Fukada noted: “Our strategy is to make being in the sky no different from being on the ground, where we use high-speed internet connectivity on our own personal devices,” adding that the Zipair experience is more personalised and scalable compared to other airlines.

Zipair’s use of technology on the ground and in the air, he claimed, has reduced employee stress, allowing staff to be more attentive and provide better service.

Commenting on the impact of the war on Iran, Fukada said the LCC is studying options to manage rising fuel costs affecting airfares and a “slow demand market”.

Mimaru to open two apartment-style hotels in Osaka in 2026

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Mimaru, an apartment-style hotel brand operated by Cosmos Hotel Management, will expand its presence in Osaka with two new properties scheduled to open in September and October 2026.

The expansion comes as Japan continues to see growth in international arrivals, with more than 42 million visitors recorded in 2025. Demand for family-friendly accommodation has increased, with more travellers seeking options that allow multiple guests to stay in a single space.

Mimaru will add two new properties in Osaka, expanding its apartment-style accommodation offering for families and groups

Osaka remains a key destination for international visitors, supported by its transport connections and role as a gateway to the Kansai region, including Kyoto, Nara and Kobe. Kansai International Airport and the Osaka-Kansai Expo are expected to support further growth in visitor numbers.

Mimaru’s properties are designed for groups and families, with rooms starting at about 40m² and including kitchens and dining areas. The brand also offers multilingual services and facilities such as luggage delivery, indoor play areas and clothing-sharing services.

The new properties will be located in central districts with access to transport and commercial areas.

Mimaru Osaka Shinsaibashi Central is scheduled to open on September 1, 2026. Located a two-minute walk from Shinsaibashi Station, the property will offer 66 rooms designed for groups of four to six guests. Mimaru Osaka Namba Station Annex is slated to open on October 1, 2026, near Namba Station, a major transport hub. The property will feature 68 rooms geared towards larger groups and extended stays, including a 100m² three-bedroom suite with a private terrace.

Mao, the overseas PR representative at Mimaru, shared: “With staff from 39 nationalities, we help overseas visitors feel comfortable exploring Japan’s culture and neighbourhoods, while also working closely with local communities to create travel experiences that are both attentive and authentic.”

Airalo partners Busan to provide eSIM services for international visitors

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Airalo has signed a letter of intent with Busan Metropolitan City to support tourism initiatives and improve digital connectivity for international visitors.

The agreement includes plans to provide 100,000 free eSIM voucher codes for travellers visiting Busan, along with destination-specific eSIM packages designed to offer mobile data access during their stay.

Airalo and Busan will provide eSIM services and data insights to support tourism and improve connectivity for international visitors

The partnership also covers collaboration on tourism-related initiatives, including support for start-ups in the sector through marketing programmes, international expansion and technology development linked to eSIM services.

Airalo will also offer discounted eSIM services for Busan residents travelling overseas, including young professionals seeking opportunities abroad.

The agreement extends to supporting international events hosted in Busan, with foreign participants expected to receive free or discounted eSIM services. Both parties plan to run joint marketing campaigns aimed at increasing adoption of eSIM technology among visitors.

Airalo will provide aggregated data on international visitor connectivity patterns, including usage trends by nationality, activation timing and data consumption. These insights are intended to support tourism planning and policy development.

Busan recorded 3.64 million international visitors in 2025, an increase of 24 per cent compared with the previous year.

The signing ceremony took place at Busan City Hall and was attended by Busan mayor Park Heong-Joon and Melvin Ng, senior director, Asia-Pacific at Airalo.

“This partnership represents Airalo’s first collaboration with a local government in South Korea, and we are proud to support Busan’s vision of welcoming five million international visitors annually,” said Melvin Ng, senior director, Asia-Pacific at Airalo.

“This agreement will not only provide free eSIM services for international visitors to Busan but also offer benefits for Busan citizens traveling abroad. At a time when travel costs are rising globally, these initiatives will help reduce connectivity costs for travellers while strengthening Busan’s competitiveness as an international tourism destination,” added Park Heong-Joon, mayor of Busan.

Regent Seven Seas Cruises unveils 2029 world cruise

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Regent Seven Seas Cruises is beckoning explorers with its new 2029 World Cruise, Eras of Exploration, a 150-night voyage departing January 6, 2029 aboard Seven Seas Mariner.

Sailing from Miami to Rome, the itinerary covers more than 37,000 nautical miles, visiting 70 ports across seven continents. The journey includes destinations in South America, Antarctica, Polynesia, Australia, South-east Asia, the Indian Ocean and the Mediterranean.

Seven Seas Mariner will sail a 150-night world cruise in 2029, visiting 70 ports across seven continents; photo by Regent Seven Seas Cruises

The cruise includes 326 shore excursions and 13 overnight stays in destinations such as Lima, Sydney and Singapore. Guests will also visit 57 UNESCO World Heritage Sites.

Seven Seas Mariner, which accommodates up to 700 guests, has undergone refurbishment with updated suites, redesigned bathrooms in selected categories and enhanced dining facilities, including a new culinary studio.

Fares start from US$99,999 per person for a Deluxe Veranda Suite and reach US$344,999 for a 186m² Signature Suite. Reservations open April 1, 2026.

Guests will begin the journey with a one-night hotel stay in Miami and a pre-cruise event. The cruise also includes services such as shore excursions, laundry and luggage handling.

For more information, visit Regent Seven Seas Cruises.

Millennium Hotels and Resorts appoints chief commercial officer

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Millennium Hotels and Resorts has named Cinn Tan as chief commercial officer.

She brings more than 30 years of experience across Asia-Pacific, China, Europe and the US.

She joins from Pan Pacific Hotels Group, where she was chief commercial and marketing officer, and has previously held senior roles at Jin Jiang International and Ascott .

Far East Hospitality, JTB launch travel packages for Singapore-Japan anniversary

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Far East Hospitality (FEH) has teamed up with JTB Singapore to introduce travel packages between Singapore and Japan, marking 60 years of diplomatic relations between the two countries.

The initiative includes packages for Japanese travellers visiting Singapore and Singapore residents travelling to Japan. JTB Singapore is the local arm of JTB Corporation, a Japan-based travel agency.

Far East Hospitality and JTB have introduced travel packages linking Singapore and Japan to mark 60 years of diplomatic relations

The programme is supported by the Singapore Tourism Board (STB) and is intended to encourage travel flows between both markets. In 2025, about 630,000 visitors from Japan travelled to Singapore, while 726,000 travellers from Singapore visited Japan.

For Singapore-based travellers, packages include a two-night stay at Far East Village hotels in Tokyo, Yokohama or Osaka. Transport options are included, such as airport rail tickets and metro passes, along with entry tickets to attractions including Tokyo Tower or Osaka Castle. A seven-day eSIM card is also provided.

Participating properties include Far East Village Hotel Tokyo, Asakusa and Ariake, Far East Village Hotel Yokohama, and Far East Village Hotel Osaka, Namba South and Honmachi.

Japanese visitors booking through JTB Japan will receive additional items depending on the booking type. Group travellers will receive a commemorative handheld fan and a luggage sticker, while individual travellers will receive vouchers for local food brands Old Chang Kee and Ya Kun, along with a luggage sticker.

The packages will be available through JTB Singapore and at the Natas Travel Fair from March 27 to 29, 2026, at Singapore Expo.

“The 60th anniversary of diplomatic relations between Singapore and Japan is a meaningful milestone, and we want to celebrate it by creating packages that bring tangible value to travellers in both countries. These exclusive packages reflect our commitment to building strong partnerships, enhancing cross-cultural exchange, and creating memorable travel experiences that go beyond accommodation,” said Tan Chia Hui, vice president, sales, FEH.

“We look forward to seeing increased travel between our two countries through initiatives like these, which will further deepen mutual understanding,” added Serene Tan, executive director, North Asia, STB.

Middle East aviation outlook uncertain but demand shows resilience

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  • Fuel price surge and conflict are hitting airlines and Middle East tourism, with arrivals forecast to fall by up to 27 per cent
  • Passenger confidence in Gulf carriers remains strong, with most willing to return within three to six months after the conflict
  • Higher airfares are shifting behaviour, with leisure travellers adjusting plans while business travel holds steady
Harteveldt remarked that the Middle East aviation outlook may be messed up, but there is hope; photo by Caroline Boey

The Middle East aviation outlook following the war on Iran may be “messed up, but there is hope”, according to US-based Atmosphere Research Group, which conducted a survey across five key markets – Australia, Hong Kong, India, the UK and the US – shortly before last week’s Aviation Festival Asia in Singapore.

President and airline industry analyst Henry H Harteveldt, in his keynote address on March 25, described the 77.7 per cent jump in the US Spot Jet Fuel Index – from US$2.42 per gallon on February 27 before the war to US$4.30 per gallon on March 24 – as “unbelievable, unsustainable, unaffordable”.

Harteveldt highlighted Saudi Arabia’s warning that oil prices could exceed US$180 a barrel if the conflict continues, adding that attacks on energy infrastructure could cause long-term damage and that future price levels remain uncertain.

“Oil and jet fuel disruptions are impacting countries across the Indo-Pacific region,” he commented.

With Gulf tourism severely impacted and the WTTC estimating losses of US$600 million a day in visitor spending, arrivals in the Middle East could fall by 11 to 27 per cent compared to December 2025, translating to losses of US$348 million to US$568 million.

Emirates, Etihad Airways and Qatar Airways carry a significant share of Asia-Pacific traffic, particularly on Europe-Asia and Europe-Australasia routes.

Non-Gulf carrier capacity to the Middle East is mixed, with SAS, Air New Zealand, Cebu Pacific, United Airlines and China Southern cutting flights, while Norwegian, Air France-KLM, Lufthansa and Frontier Airlines have added capacity.

Atmosphere’s online consumer survey – with 1,000 respondents in Australia, 500 in Hong Kong, 1,500 in India, 1,250 in the UK and 1,500 in the US – shows Gulf carriers have maintained passenger confidence.

He said: “Despite the attack on Gulf airports, nearly nine in 10 passengers view Gulf region airlines as safe.

“Once fighting has stopped and the region is believed to be stable, five per cent of passengers would fly a Gulf carrier ‘immediately’, 51 per cent would consider flying a Gulf carrier within three months after the war ends, and 29 per cent would fly within three to six months after fighting ends.”

As for the ability to fund future travel, the survey shows that “passengers were struggling to save enough to travel even before the war on Iran began”.

In Australia, 33 per cent said it was more difficult, compared to 22 per cent who said it was easier; 27 per cent versus 25 per cent in Hong Kong, 42 per cent versus 29 per cent in India, 35 per cent versus 26 per cent in the UK, and 39 per cent versus 41 per cent in the US, bucking the trend marginally.

However, Harteveldt offered some optimism. “Of the few passengers with March/April travel plans affected by the war, most plan to travel.”

The survey showed four per cent of leisure passengers and seven per cent of business travellers had March/April trips affected by the war. Business travellers “show enormous conviction”, being 3.6 times more likely to change airlines than cancel, with 69 per cent proceeding as planned and 15 per cent cancelling.

Rising airfares are also influencing leisure travel decisions as passengers look to save money.

Harteveldt said 25 to 34 per cent will change travel dates, 19 to 28 per cent will cancel, 21 to 26 per cent will switch airlines, and 11 to 16 per cent will change destinations but keep their preferred airline.

“The risk of higher fares has prompted some leisure passengers to book flights earlier,” he added, as “passengers fear if inflation accelerates, they may not be able to take a summer holiday or vacation trips”.

Speaking at a panel discussion following the keynote, Richard Nuttall, president of Philippine Airlines (PAL), sees a window of opportunity, though it may narrow once Gulf carriers “gradually work their way back, buy back market share”, and return to normal within 12 months.

“The reality is we don’t know (when the region and airlines will rebound), but we need to take advantage when we can,” he commented.

Azim Barodawala, CEO of Volantia, a re-commerce platform that helps airlines drive new, measurable revenue on peak flights, called for “passenger flexibility”.

He noted that PAL and Saudia Airlines are still able to move passengers and are not overbooked.

Booking Holdings to consolidate B2B operations under single global structure

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Booking Holdings plans to restructure its B2B operations to create a single organisation serving global demand partners. The structural change will merge the strategic partnership units across its corporate portfolio.

“Booking Holdings has made the decision to bring together the strategic partnership arms of Booking.com, Priceline and Agoda (a subsidiary of Booking Holdings),” said Damien Pfirsch, chief commercial officer at Agoda, addressing a media roundtable at Agoda’s new Bangkok office, which will officially open on April 1, 2026, in the One Bangkok development.

From left: Agoda’s Damien Pfirsch and Andrew Smith; photo by Anne Somanas

“Essentially, what is called Rocket Travel by Agoda today in the future won’t really exist – but there will be a single B2B organisation created by bringing together the three OTAs’ strategic partnership units under Booking Holdings,” he added.

He cited three main objectives for the transition.

“Firstly, we want to offer a more cohesive, streamlined experience to our partners – today, there are partners all around the world that work with Agoda and Booking.com, but they engage with different people, and some of the processes are different. We want to make it easier for partners to work with us,” he stated.

“The second is we want to make sure that we offer the best of Booking Holdings to our partners. That’s why we are bringing everything into one place – all the supply, all the technology and all the teams. The last point is innovation. As we are coming together, it increases our innovation capabilities to be able to engage more deeply with partners and develop additional solutions and services for them,” he elaborated.

While the new organisation has not yet been publicly named, Pfirsch described it as “a large transformation… that will take quite a bit of time, as it will bring people from the US, Europe and Asia together under a single new structure”.

Pfirsch noted that Agoda’s current B2B business is split evenly across three primary commercial structures: white-label solutions, API integrations for inventory exchange, and direct traffic routing to core B2C platforms such as Agoda and Booking.com.

For accommodation suppliers navigating Agoda’s B2B offerings, commercial flexibility is the core operational message.

“The top thing (we’d want our hotel partners to know is that) everything is possible. The fun part of partnership is not coming and saying you have a menu of three solutions and tick here and sign here and eventually I’ll send you a check at the end of the month. The fun part of partnership is building a business together,” said Pfirsch.

He urged trade partners to approach the platform with custom requirements rather than settling for standardised solutions.

Moving into 2026, Agoda will focus on integrating its disparate booking verticals into an automated consumer ecosystem.

The strategic roadmap centres on utilising AI to connect hotel, flight and activity inventory to function as a comprehensive digital concierge.

“If you look at the platform in six months, in one year, you will see more and more front-end usage of AI applications to help the customer plan their journey and book their journey through all those services,” Pfirsch concluded.