The Taiwan Tourism Administration has unveiled Taiwan Tourism Brand Version 3.0, titled Taiwan – Waves of Wonder, which utilises wave-like designs to illustrate the seasonal highlights the destination and its year-round welcome.
The new identity is supported by innovative brand elements, including an animated short film and a promotional song composed by award-winning musician Chris Hou.
Representatives from Taiwan’s tourism administration, industry and academia showed their support at the launch of the new destination brand
The new logo of the Taiwan tourism brand integrates imagery such as Taiwan’s mountains, oceans, winding roads, and railways, presenting a design with wave-like contours. It adopts the orange tones of sunrise to not only align with the “warmth and vitality of the previous brand”, but also to symbolise the future development of Taiwan’s tourism industry.
The new branding is aimed at bolstering Taiwan’s efforts to attract a greater number of international tourists.
Taiwan – Waves of Wonder replaces the Taiwan – The Heart of Asia branding, which was promoted globally for 13 years.
The Taiwan Tourism Administration has unveiled Taiwan Tourism Brand Version 3.0, titled Taiwan – Waves of Wonder, which utilises wave-like designs to illustrate the seasonal highlights the destination and its year-round welcome.
The new identity is supported by innovative brand elements, including an animated short film and a promotional song composed by award-winning musician Chris Hou.
The new logo of the Taiwan tourism brand integrates imagery such as Taiwan’s mountains, oceans, winding roads, and railways, presenting a design with wave-like contours. It adopts the orange tones of sunrise to not only align with the “warmth and vitality of the previous brand”, but also to symbolise the future development of Taiwan’s tourism industry.
The new branding is aimed at bolstering Taiwan’s efforts to attract a greater number of international tourists.
Taiwan – Waves of Wonder replaces the Taiwan – The Heart of Asia branding, which was promoted globally for 13 years.