MARCO Polo Hotels (MPH) has announced it will roll out a new sub-brand to draw sophisticated young travellers and launch nine more hotels between 2014 and 2017, mostly in China.
MPH president, Eric Waldburger, shared: “We are creating a premium brand linked with the mothership, Wharf Holdings, which also owns stylish Lane Crawford. It will be attractive, upscale, classy and luxurious to draw those who have taste and money, and are hardworking and young at heart.”
“We recruited an outsider to handle this new sub-brand. MPH’s advantage is always in the scale of development with a maximum of 250 rooms per property and (placing the new hotel) in the mixed-use developments funded by Wharf, which can easily draw a volume of people from offices and retail,” he explained.
The first hotels to come under the new sub-brand will be located in Chinese cities including Chengdu (233 rooms, 2014), Wuxi (222 rooms, 2015), Chongqing (218 rooms, 2015), Suzhou (98 rooms, 2017) and Changhsha (242 rooms, 2017) .
The other four hotels will debut in destinations including Ortigas in Manila (2014), Guiyang (300 keys, 2015), Tianjin (335 rooms, 2015), and Changzhou (271 rooms, 2014).
MPH will launch a new website with a new booking system next year. Last week, Wharf Holdings subsidiary Harbour Centre development won a tender to convert former government office building, the Murray Building, into a hotel.
