Credit: Artyzen Hospitality Group
ARTYZEN Hospitality Group is set to bring its citizenM and Artyzen Habitat hotel brands into Shanghai come early 2017, marking the foray of citizenM in Asia and the global debut of Artyzen Habitat.
The two new properties – citizenM Shanghai Hongqiao and Artyzen Habitat Hongqiao Shanghai – are owned by Artyzen Hospitality Group’s parent company, Shun Tak Holdings, and will be co-located in the upcoming Shanghai MixC integrated project.
Robbert van der Maas, president of Artyzen Hospitality Group, said: “Shanghai is one of the most important cities in Asia and establishing our brand presence here first is key to our Asian regional growth plans.”
He added that the group is looking to expand into other Asian cities including Singapore, Beijing, Hong Kong and Jakarta.
Speaking with TTG Asia e-Daily, Allan Yip, vice president, marketing, distribution and brands, Artyzen Hospitality Group, highlighted the group’s strategy to stay on top of competition with the proliferation of lifestyle hospitality brands such as Hotel Jen and W hotels.
“What’s important is to constantly evolve with your target and consistently deliver on the ‘lifestyle promise’ or brand DNA that is relevant to your target customers at whichever point in time,” he said.
In addition to Shanghai, citizenM Taipei is currently under development and scheduled to open in early 2017.
Reporting by Samuel Ng
