HOTEL Reservation Service (HRS) has announced its expansion to Asia-Pacific with the opening of its regional headquarters in Singapore.
Singapore was chosen as HRS believes it is home to regional and global headquarters of multinational organisations as well as many Asian companies. Not only is it a popular destination for business travel but it also has a high number of outbound travellers, serving as a hub in the region.
“Asia is experiencing a strong economic growth and an unprecedented rise in the consumption of travel services. With the worlds’ biggest, youngest and most tech-friendly consumer group working and living in this region, it is a promising market to be in,” added HRS commercial director of APAC, Christian Lukey.
Early this month, HRS announced the opening of its Beijing branch, marking the company’s efforts in increasing its investments in China and expanding the country’s Northern market from the core of Beijing.
The Beijing office is located at the central business district, comprising hotel, customer service and sales teams.
HRS CEO, Tobias Ragge, said: “China’s business travel market has a great potential, with an increase of more than 20 per cent last year and I believe there is an even better growth this year.”
He added that currently 20 per cent of hotel bookings in China were made online, while the rates in Europe and the US had reached 45 per cent, signifying a huge room to promote smart travel in China.
HRS China managing director, Jiang Jun, said Siemens was an important client in Northern China due to its rapidly growing hotel reservation rate. For Chinese enterprise Haier, she added, its internationalisation would lead to a large volume of international travel.
