TTG Asia Media is inaugurating a media engagement workshop at ITB Asia in Singapore and this year’s focus will be: ‘With the next headline-grabbing disaster just around the corner, can you handle the media and the buyers?’
As the industry gets hit by one crisis after another, the workshop will field top journalists and media practitioners giving their views on how to engage the media constructively and creatively, and how crisis management must progress beyond the SOP like media fam trips and using social media.
CEOs from recent disaster-hit destinations will give a reliable account of recovery progress to date and share their thoughts on the media and buyers’ role in rebuilding efforts.
Data-crunchers will pinpoint the common patterns or trends that stand out again and again when a crisis hits – how traffic redirects itself, the role data and intelligence play in crisis management, and how affected destinations can adjust their sales and marketing efforts.
The two-hour, not-for-profit workshop will be held on October 21, 11.00-13.00 at Marina Bay Sands, Sands Convention Centre, Basement 2 Hall D-F. This is within the ITB Asia travel mart and is free for all ITB Asia delegates. Arrangements have also been made for a visitor pass at discounted rates.
Seats are on a first-come, first-served basis as the room can accommodate only 150 pax. To date, a steady stream of registrations has been received. Whether you are the media, PR practitioner, seller, buyer or NTO official, TTG Asia Media welcomes you to the workshop.
Secure a seat on the website or contact Stephanie Toh at (+65) 6395-7531 or stephanie.toh@ttgasia.com
Journalists and media practitioners speaking at the workshop include Kannan Chandran, founder and publisher of E-Quill News Media and Six-Six News; Imtiaz Muqbil, executive editor of Travel Impact Newswire; and Ken Scott, former journalist and now PR practitioner of Scott Asia Communications.
Listen also to the real experiences and recovery updates from direct sources including Marcus Cotton, managing director of Tiger Mountain Nepal, and Jamili Nais, director of Sabah Parks, who was personally involved in the search, rescue and now rebuilding of Kota Kinabalu mountain trails.
Data-driven analysts include Stewart Hunter, director Asia-Pacific of Sojern, and Todd Arthur, managing director Asia-Pacific of HRS.
Get the updates, listen to the media, hear the facts – register now.
