WYNDHAM Hotel Group will introduce two new brands and 15 more properties to its portfolio in China.
Leo Liu, managing director, China, Wyndham Hotel Group, said TRYP by Wyndham and Planet Hollywood will join the group’s network of Days Inn (55), Howard Johnson (44), Ramada (56), Super 8 (560), Wyndham (10) in China.
Planet Hollywood is a lifestyle, entertainment-based brand catering to business and leisure travellers, while TRYP by Wyndham is an urban hotel brand located in cosmopolitan cities. TRYP is present in cities such as New York, Barcelona and Paris.
Liu added: “China is a priority market, and Wyndham aims to bring innovative and well-established hotel brands to further strengthen our presence in the country.”
“For TRYP in China, we are targeting the emerging middle class which takes frequent vacations, while Planet Hollywood is aimed at both international and the more affluent Chinese travellers,” he said, adding that both brands are “stylish, modern, sophisticated” and differentiated in terms of product offerings.
Wyndham is also set to debut 15 new hotels between now and 2017, adding a total of 5,300 rooms in locations such as Hangzhou, Xi’an, Sanya, Huangshan, Chongqing and Zhangjiajie under brands including Wyndham, Wyndham Grand and Ramada.
As to the challenges and opportunities influencing Wyndham’s China expansion, Liu noted: “There are many non-first tier cities that are ready for hotels and it’s very exciting to see that. But lack of qualified hotel workers is a challenge for the entire industry.”
