Presenters of television show M.U.S.T., Irene Kim and Kim Jae Young (back row, second and third from right), with representatives from GTA, TAT, tvN and travel agencies
A three-way partnership between GTA, Tourism Authority of Thailand (TAT) and South Korean entertainment network tvN has resulted in a fam trip for travel agents unlike any other. Part of the fam trip, which took place from August 24-27, included witnessing the filming of tvN’s new travel series M.U.S.T (My Unexpected Sweet Trip) Thailand. Agents also got a chance to interact with the crew and stars of the show, celebrities Irene Kim and Kim Jae Young, as they explored the luxurious side of Bangkok. The partnership is in line with TAT’s efforts to reposition Thailand as an upscale destination.