THAILAND’S government has confirmed the country is being promoted under both the existing Amazing Thailand, Always Amazes You campaign, as well as the new Miracle Thailand (TTG Asia e-Daily, August 19) initiative.
The Ministry of Tourism and Sports is still working on details and budgeting for the ad-hoc campaign, which will run from now till 2012, and centre on celebrations to commemorate the 84th and 80th birthdays of the Thai King and Queen, respectively.
Chumpol Silpa-archa, deputy premier and reappointed tourism and sports minister, said the campaign would help to stimulate domestic and inbound tourism revenue for the country.
“It will help boost the country’s tourism revenue by two folds within five years, as we will be focusing on tourist spending more than arrival numbers,” he said.
Thailand earned some 590 billion baht (US$19.7 billion) in foreign tourism revenue last year, and is expected to hit 700 billion baht this year. Revenue is expected to escalate to about two trillion baht by 2015.
– Read more in TTG Asia, September 16 issue
By Sirima Eamtako
