Agoda and the Taiwan Tourism Administration (TTA) have launched a destination marketing campaign to promote Taiwan to travellers in Singapore, Hong Kong, Japan and South Korea.
Running from July to December 2026, the campaign will use Agoda’s platform to target prospective travellers during the trip planning and booking process, with the aim of increasing awareness and consideration of Taiwan as a travel destination.
The campaign will highlight Taiwan’s regions, festivals and hospitality offerings while supporting the destination’s tourism marketing objectives.
According to the partners, the initiative will also encourage more responsible tourism practices by helping travellers make informed decisions when planning their trips.
“This partnership with Agoda supports our mission to showcase Taiwan’s diverse regions, local festivals, and quality hospitality offerings to international travellers. Through this campaign, we hope more travellers will discover Taiwan and be inspired to visit and experience the beauty of Taiwan,” said Paul Shih, Singapore office director, Taiwan Tourism Administration.
