EXPEDIA is planning to spin off its TripAdvisor brand into a separate publicly traded company by the third quarter.
TripAdvisor, which was founded in 2000 by Stephen Kaufer, provides user-generated reviews and advice on hotels, flights, attractions, vacation packages and other travel services.
The new company will include the domestic and international operations associated with TripAdvisor Media Group, which includes its flagship brand, as well as 18 other travel media and advertising brands.
Expedia will continue to operate its travel transaction brands including Expedia.com, Hotels.com, eLong, Hotwire, Egencia, Expedia Affiliate Network, CruiseShipCenters, Venere, Classic Vacations and carrentals.com.
