A new theme park linked to iQIYI is planned for Wuhan, Hubei province, within the Hanyangzao Cultural and Creative Industry Park as part of a wider urban renewal effort. The development is intended to serve as a cultural and tourism site combining the company’s intellectual property with technology-based immersive experiences.
The plan follows the opening of iQIYI Land Yangzhou on February 8, 2026, where visitor ratings have exceeded 4.9 out of 5 across Dianping, Meituan and Ctrip. The site has hosted activities such as costume displays from productions including “Mysterious Lotus Casebook” and “Feud”, alongside events tied to upcoming releases.
The Wuhan park is scheduled to open in 2027 and will be the company’s fourth theme park and its first in central China. The project is being developed with Wuhan Urban Construction Group. It will include immersive theatres, stage performances, film and television set recreations, character interactions and social games, alongside elements linked to Wuhan’s local heritage.
The development reflects changes in China’s cultural tourism sector, where content and audience engagement are taking a larger role alongside traditional attractions.
Additional locations in Beijing and Kaifeng are under construction and are expected to open later in 2026, forming part of a wider network of sites based on the company’s content.
“IP and technology are the accelerators of this transition,” said Gong Yu, founder and CEO of iQIYI. “Powered by technology, we will use IP as our core thread, delivering emotional value through dramas, animation, and variety shows online, and through theme parks and IP-based consumer products offline.”
