Cathay and the West Kowloon Cultural District Authority (WKCDA) have introduced a new aircraft livery titled Spirit of Hong Kong – 80th Anniversary Edition, marking a collaboration between the airline and the cultural organisation.
The livery, applied to a Cathay Pacific Boeing 777-300ER, features artwork by Hong Kong multimedia artist Victor Wong and forms part of Cathay’s 80th anniversary this year. The design incorporates the airline’s anniversary mark alongside the WestK logo.
An unveiling ceremony was held at Hong Kong International Airport and attended by representatives from both organisations, including WKCDA board chairman Bernard Chan, Cathay Group CEO Ronald Lam, WKCDA CEO Betty Fung and Cathay chief customer and commercial officer Lavinia Lau.
Cathay has served as WestK’s travel partner since 2023, supporting the district’s exhibitions and performing arts programmes through passenger and cargo services.
The aircraft design draws inspiration from Cathay Pacific’s Gallery in the Skies concept used in its business class cabins. Victor Wong’s artwork was created using technology that generates landscape imagery from geographical data.
Following the unveiling ceremony, the aircraft entered commercial service. Passengers on its inaugural flight experienced a cultural programme on board, including a new version of Cathay’s sonic branding, Song of Cathay, performed by Hong Kong pianist and composer Patrick Lui.
The updated composition incorporates elements of modern jazz and was presented as a collaboration between Cathay and WestK. The reworked Song of Cathay will be introduced on selected Cathay Pacific passenger flights from mid-2026.
“The launch of the Spirit of Hong Kong livery highlights our shared vision to support Hong Kong’s outstanding artists and creations and to bring Hong Kong’s arts, culture, and creative prowess onto the global stage,” said Bernard Chan, chairman of the board of WKCDA.
