Once a product aimed largely at travellers from the West, village tourism in the Malaysian state of Selangor is now being positioned in the South-east Asian market. Tourism Selangor sees potential for village stays to appeal to corporate groups as a pre- or post-tour activity, as well as to the FIT segment.
Tourism Selangor CEO Chua Yee Ling said the village stay concept offers visitors a more immersive yet flexible rural experience. Guests can take part in hands-on cultural and community-based activities such as traditional cooking classes, local craft workshops, agricultural experiences and guided village walks that showcase daily rural life.

Visitors also have opportunities to interact with locals and learn about traditional customs and heritage, taking home a deeper understanding of Selangor’s village life.
In a village stay, the host does not reside with the guests, allowing travellers greater privacy and independence. The state currently has 16 registered village stays.
Tourism Selangor works closely with Tourism Malaysia on promoting village stays. It also allocated a booth to the Malaysia Homestay Association at the recent ASEAN Tourism Forum 2026 in Cebu, the Philippines.







