Agoda has partnered with the UK’s largest hotel chain, Premier Inn, to make more than 900 of its properties in the UK, Germany and Ireland available to Agoda’s customers.
With Premier Inn now on the platform, travellers gain access to a wider range of reliable, quality stays while Premier Inn benefits from exposure to high-potential markets, as the collaboration aims to offer greater choice and value to the growing number of Asian travellers exploring Europe.
Agoda data shows a 20 per cent increase in searches for travel to the UK and Europe in 2025 compared with the same period in 2024. Excluding intra-Asian destinations, the UK ranks among the top five most searched international destinations for Asian travellers.
The partnership also connects Premier Inn with new international audiences through Agoda’s strong presence and digital reach in Asia.
“Premier Inn’s commitment to delivering great value, consistent quality, and ensuring every guest enjoys a good night’s sleep are shared values that underpin Agoda’s mission to make travel more accessible and rewarding. Together we’re bringing trusted stays to millions of new travellers across Asia and beyond,” said Andrew Smith, senior vice president of supply at Agoda.
“Partnering with Agoda is another exciting step forward in reaching even more guests and travellers across international markets. Greater visibility of all of our 900+ hotels will allow a new set of travellers to enjoy the comfort, service and convenience we consistently offer,” said Tim Sleep, director of sales and distribution, Premier Inn.
