A new milestone has been set in the history of Seoul’s global tourism campaigns – its ongoing campaign, Absolutely in Seoul, featuring K-pop artist Jennie, has reached a cumulative 600 million views worldwide.
The campaign adopts a cinematic storytelling format, with Jennie as the main character and her song, Seoul City, from her album Ruby as a key feature. Across seven campaign films, Jennie explores hotspots across the city, such as Bukchon Hanok Village, Euljiro, and Nodeulseom Island.
“Today’s results demonstrate how Seoul has become a magnetic destination through K-pop and broader hallyu (Korean wave) content,” said an official from the Seoul Tourism Organization.
Seoul Tourism Organization plans to sustain global momentum through TV advertising and high-impact outdoor media in major overseas markets throughout the second half of the year.
