Saudi Tourism held a three-city roadshow from September 15 to 19, 2025, to strengthen ties with the Indian market, a key source of leisure and business tourists. The six-day event took place in Hyderabad (September 15), Ahmedabad (September 17) and Delhi (September 19).
The roadshow engaged industry partners, enhanced the role of the travel trade and supported Saudi Arabia’s visitor economy under the Saudi Vision 2030 framework. It provided a platform for Saudi Tourism stakeholders to meet Indian travel agency buyers and develop strategic partnerships, positioning Saudi Arabia as a travel destination for Indian tourists.
The mid-September roadshow launched new Winter Season products highlighting leisure offerings, as well as initiatives for the GIT segment, MICE and wedding tourism. It followed the international launch of Saudi Tourism’s Unreal Calendar campaign featuring footballer Cristiano Ronaldo. The campaign, launched in Europe, China and India, promoted Saudi Arabia as a destination offering sports, entertainment, film, fashion and cultural events.
More than 14 Saudi suppliers, including DMCs, DMOs and airlines, took part, showcasing cultural heritage, UNESCO sites, landscapes, experiences and a calendar of events. The roadshow also provided a platform for sharing tourism developments and fostering collaboration with industry stakeholders.
India remains a priority market due to its growing economy, expanding middle class, improving air connectivity, youthful population and proximity to Saudi Arabia. Saudi Tourism sees opportunities to grow Indian arrivals as part of its broader Vision 2030 strategy.
Strategic initiatives such as the roadshow, trade engagement events and participation in trade fairs aim to raise destination awareness and strengthen buyer-supplier partnerships, making India one of Saudi Arabia’s key international tourism markets.
