Avalon Waterways has reported record bookings for 2026, with sales up 17 per cent compared to 2024 and seven per cent ahead of 2025 at the same point last year.
The company attributes the growth to continued demand for flexible cruising options and expanded itineraries across key destinations.
In Europe, the Rhine River remains Avalon’s top performer, led by the Romantic Rhine route from Amsterdam to Basel. On the Danube, two itineraries are driving bookings: Danube Dreams on the upper river and Balkan Discovery along the lower section. France is showing the strongest growth, with the Paris to Normandy route maintaining its position as a bestseller. The new Bonjour Bordeaux itinerary is also attracting interest.
Seasonal demand remains strong, with Christmas cruises continuing to perform well, particularly Christmastime on the Danube.
Outside Europe, bookings on the Mekong River are up 76 per cent compared to 2025. Avalon operates a 36-guest Suite Ship through Vietnam and Cambodia.
Avalon’s fleet features Suite Ships with two decks of Panorama Suites, which the company states are 30 per cent larger than standard river cruise cabins. Each suite includes open-air balconies and beds positioned to face the river view. Guests can customise their experience with excursions grouped under Classic, Discovery and Active categories.
While demand remains high for traditional routes, Avalon’s Active & Discovery cruises are gaining momentum. These itineraries offer up to 28 included excursions and are designed to give travellers greater flexibility in how they engage with destinations.
With bookings for 2026 tracking ahead of previous years, Avalon Waterways expects the coming year to mark its strongest performance to date.
“We didn’t just elevate river cruise ships – we reimagined the entire river cruise experience,” said Chris Hall, managing director Asia Pacific, Globus family of brands. “The record demand we’re seeing is more than cruising’s popularity. It’s about Avalon’s difference: Suite Ships with a view, passion-filled excursions and the freedom to cruise your way.”
