The Maldives Marketing and Public Relations Corporation is now known as Visit Maldives Corporation – a name change that reflects the importance of prioritising destination branding, tourism marketing, and global engagement under a unified identity.
At the same time, an updated logo and revised brand identity have been rolled out to create a more consistent and unified visual presence across all platforms.
The revised logo features slight adjustments to colour tones and a more prominent logotype to improve visibility, particularly in high-exposure areas such as outdoor advertising. While the overall appearance remains familiar, the modifications aim to strengthen recognition and consistency.
Accompanying the logo update are revised brand guidelines, which include updated fonts and simplified design elements. Greater emphasis has been placed on destination-focused imagery, with reduced use of additional graphics to support a cleaner and more cohesive visual style.
