Agoda has renewed its agreement with Indonesia’s Ministry of Tourism to support travel development and increase both international and domestic visitor numbers, while aligning with the Ministry’s Tourism 4.0 strategy to advance digital and data-driven approaches in the sector.
The three-year collaboration will include joint marketing campaigns, promotion of sustainable tourism practices, and training programmes to build digital skills among young tourism professionals in Indonesia.
As part of this partnership, Agoda held its first Agoda Academy workshop for students at Bandung Tourism Polytechnic. The session introduced participants to Agoda’s operations and included practical case studies to support learning in digital tourism.
Agoda’s senior country director Gede Gunawan and other Agoda representatives shared industry insights and highlighted trends and career opportunities in the digital tourism sector.
Under the previous agreement, Agoda launched several co-branded campaigns with the ministry’s Wonderful Indonesia initiative, including efforts to promote sustainable tourism. These included partnerships with public figures, destination promotion activities, and support for national tourism targets.
Through its digital travel platform, which includes accommodation, transport, and activities, Agoda continues to work with the ministry to support tourism development across Indonesia in a rapidly evolving digital environment.
Gunawan said: “This partnership reinforces our shared commitment to seeing Indonesia thrive as a destination while enabling local communities to benefit from the many opportunities tourism generates around local economies.”
Bayu Aji, chief secretary of the ministry, added: “We are delighted to expand our partnership with Agoda, as it not only strengthens Indonesia’s standing as a vibrant and more sustainable tourism destination, but will also help equip our workforce in the tourism sector for the future through initiatives such as the Agoda Academy Workshop.”
