Wyndham Hotels & Resorts continues its robust growth across Asia-Pacific, as revealed in the region’s full-year results for 2024. Key highlights include the company awarding 286 contracts, opening 220 new hotels, and recording nine per cent year-on-year net room growth, equivalent to approximately 19,000 rooms.
The global travel market bounced back strongly in 2024, with Asia-Pacific driving the recovery through a surge in passenger traffic. China contributed by relaxing entry visa policies, boosting inbound tourism across the region. By end-2024, Wyndham had more than 1,870 hotels open in Asia-Pacific. This growth was further underscored last month with a visit from Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts, who visited four cities in the region – Shanghai, Taipei, Bangkok, and Singapore – where he participated in more than 20 project signing ceremonies and engaged in meetings with over 100 hotel owners from across the region.
In 2024, Wyndham awarded nearly 30 per cent more contracts across Asia-Pacific than in 2023, including over 250 hotels in China. Key openings include Howard Johnson by Wyndham Pattaya JC in Thailand; La Vie D’or Hotel and Resort, Trademark Collection by Wyndham in South Korea; Ramada by Wyndham Vientiane Central in Laos; Wyndham Jomtien Pattaya in Thailand; as well as Wyndham Garden Hotel Xixi Hangzhou and Wyndham Garden Qionglai Downtown in China.
Growth across the Asia-Pacific region supports Wyndham’s mission of making hotel travel accessible to all. With operations, marketing, distribution, and resources designed to support owners’ success, they benefit from the Wyndham Advantage. This includes over US$325 million in technology investments over the past six years, giving owners access to tools from industry providers, including property management systems, helping them stay competitive in the digital age.
Wyndham has addressed consumer needs through marketing campaigns that boost guest satisfaction and brand reputation. In China, the brand launched a partnership with Kungfu Panda 4 in April, featuring themed hotel décor and meet-and-greets. In August, Wyndham partnered with Harley-Davidson, offering HOG members discounts at over 500 properties in Asia-Pacific.
Other campaigns, including Workcation and Festival Retreats, provide exclusive benefits to approximately 114 million Wyndham Rewards members globally. These efforts enhance the Wyndham Rewards programme, inspiring more guests to book their next trip.
“When you couple our commitment to growth with our Owner First philosophy, we’re helping owners leverage the power of our brands to introduce new travel opportunities to guests – all while delivering on our mission of making hotel travel possible for all,” said Joon Aun Ooi, president, Asia Pacific, Wyndham Hotels & Resorts.
