The next ASEAN Tourism Forum will be hosted in the Philippine province of Cebu in January 2026, while preparatory meetings will be bound for Manila and Boracay.
Secretary of tourism Christina Garcia Frasco said: “As the Philippines takes on the Chairmanship of ASEAN 2026, I invite you to join us in the Philippines for the 29th ASEAN Tourism Ministers’ Meeting in Cebu on January 2026. It will be an opportunity not just to discuss policies, but to witness firsthand the immense potential for sustainable tourism growth in the region.”
She highlighted the warmth and hospitality of the Filipino people, along with the rich culture and stunning natural beauty that Cebu has to offer.
Frasco emphasised that “Cebu is a hallmark of unity – evincing what can happen when communities, businesses, and governments come together to create a tourism model that is both profitable and responsible”.
“The Philippines, with its spirit of hospitality and deep sense of community, stands ready to open its pristine shores to all of you, where we will write a new chapter of the ASEAN story: a legacy of unity, sustainability, and prosperity for all,” she added.
Aside from the ASEAN meetings, a TRAVEX tradeshow, and various conferences will also be hosted by the Philippines as part of the complete programme.
