Onyx Hospitality Group has signed an agreement to manage Amari The Tide Bangsaen, which will come with a significant transformation and rebranding of the present The Tide Resort.
Located in Thailand in the Chonburi Province, the property is scheduled to relaunch in the second quarter of 2025.
Yuthachai Charanachitta, CEO of Onyx Hospitality Group, said Amari The Tide Bangsaen would be an exciting new addition to the Amari brand, bringing its signature hospitality and exceptional guest experiences to a region undergoing dynamic growth.
The area, located in Eastern Thailand, has seen steady expansion in recent years, driven by the continuous development of infrastructure to support tourism and its capacity to host major international events. This positions Amari The Tide Bangsaen as an appealing destination for Thai and international tourists seeking beachfront accommodation within close reach of both Bangkok and Pattaya city. Furthermore, Bangsaen’s strategic location offers quick access to key tourist attractions within the province, as well as popular local shops and restaurants, all just minutes away.
Thanasit Khunplome, representing the owner of Five Leader Group Co., said that the decision to rebrand the hotel from The Tide Resort to Amari The Tide Bangsaen marks a significant shift aimed at enhancing growth and competitiveness in the local market. This rebranding will also facilitate the city’s hosting of world-class sporting events, such as the Bangsaen Series, Ironman 70.3 Triathlon, and Bangsaen Grandprix Road Race, among others.
Thanasit commented: “The Amari brand is a long-established name, well recognised among both domestic and international tourists, inspiring confidence in meeting our set goals. Previously, Onyx Hospitality Group handled marketing for The Tide Resort, demonstrating consistent business growth through its vision, as well as the capabilities of its management team and staff. This strong foundation affirms our confidence in the decision to rebrand from The Tide Resort to Amari The Tide Bangsaen today.”
