DidaTravel has shared key hotel booking trends from China’s Golden Week holiday period, with hotel bookings for trips abroad showing impressive growth.
According to DidaTravel’s latest data, during the Golden Week holiday, when many Chinese travellers take a seven-day break from October 1 to October 7, hotel bookings surged across various regions compared to last year: up by 190% in the Americas, 78% in Europe, 77% in Asia-Pacific, and 106% in the Middle East.
The average hotel stay duration for international travellers remained stable at around two nights, consistent with pre-pandemic trends. While average daily rates (ADR) showed a slight increase in the Middle East, they were marginally lower in other regions compared to last year.
As of October 8, the top 20 most popular international destinations for Chinese travellers during the Golden Week holiday were Japan, Thailand, Malaysia, South Korea, Indonesia, Singapore, the US, Italy, Vietnam, the UAE, the UK, France, Spain, Switzerland, Germany, Australia, Turkey, Iceland, the Philippines, and New Zealand.
Among international cities, the most booked destinations were Bangkok, Tokyo, Singapore, Osaka, Kuala Lumpur, Seoul, Pattaya, Kyoto, Kota Kinabalu, Jeju, Karon, Dubai, Paris, Patong, Phuket, Abu Dhabi, Chiang Mai, Rome, Milan, and London.
For domestic travel, top destinations included Hong Kong, Shanghai, Guangzhou, Beijing, and Macau. These destinations provide a wide variety of experiences, ranging from natural landscapes to vibrant cultural heritage, world-class events, gourmet dining, and shopping.
Stone Fan, president of DidaTravel, commented: “The evolving preferences of Chinese travellers signal a new era for the global travel industry.”
