The Philippine Tour Operators Association (PHILTOA) will be courting the next generation travellers with creative approaches and unique products when it stages the 35th Philippine Travel Mart (PTM) next month.
First vice president Malou Japson said the travel mart will be rich with what the younger generation is craving for: sustainable and eco-friendly tours; digitalisation for smarter travel; inclusivity that empowers and celebrates diversity including pink and halal tourism; and health and wellness for travel that heals.
The 35th Philippine Travel Mart will be aimed at the younger audience, as announced by PHILTOA during the launch
To be held from September 6 to 8 at SMX Convention Center Manila, the 35th PTM is expected to be more digitalised in keeping with the next gen travellers who are very much in control of their own decisions and travel needs, active in social media and with short attention span.
Thus, secretary-general Harold Atondo said the PTM will be having cross-marketing campaign of products and exhibitors consolidated for meta targeted audience; online and onsite registration, cashless transactions with instant online confirmation, pre-selling online ticketing; and more.
With all 18 Philippine regions joining PTM, PHILTOA is also encouraging exhibitors to use reusable and sustainable materials for their booths, design and packages during the event.
The Philippine Tour Operators Association (PHILTOA) will be courting the next generation travellers with creative approaches and unique products when it stages the 35th Philippine Travel Mart (PTM) next month.
First vice president Malou Japson said the travel mart will be rich with what the younger generation is craving for: sustainable and eco-friendly tours; digitalisation for smarter travel; inclusivity that empowers and celebrates diversity including pink and halal tourism; and health and wellness for travel that heals.
To be held from September 6 to 8 at SMX Convention Center Manila, the 35th PTM is expected to be more digitalised in keeping with the next gen travellers who are very much in control of their own decisions and travel needs, active in social media and with short attention span.
Thus, secretary-general Harold Atondo said the PTM will be having cross-marketing campaign of products and exhibitors consolidated for meta targeted audience; online and onsite registration, cashless transactions with instant online confirmation, pre-selling online ticketing; and more.
With all 18 Philippine regions joining PTM, PHILTOA is also encouraging exhibitors to use reusable and sustainable materials for their booths, design and packages during the event.